Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Candy, Albertus
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN RICHEESE FACTORY DI KOTA BANDUNG Candy, Albertus; Adialita, Tania
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze the influence of Service Quality on Customer Loyalty which is mediated by Richeese Factory Customer Satisfaction in Bandung City. The sampling technique uses convenience sampling which is included in non-probability sampling. The sample determined was 120 respondents. The data in this research were obtained from primary data in the form of questionnaire results and secondary data obtained from Topbrandaward, 2023. Data were analyzed through validity tests, reliability tests, classical assumption tests, simple and multiple regression tests, hypothesis tests and Sobel tests. The results of this research are: 1) Service quality has a positive and significant effect on Richeese Factory customer satisfaction in the city of Bandung, 2) Service quality has a positive effect on Richeese Factory customer loyalty in Bandung City, 3) Customer satisfaction has a positive effect on Richeese Factory customer loyalty in Bandung city, 4) Customer satisfaction plays a positive role in mediating the influence of service quality on Richeese Factory customer loyalty in Bandung City.
THE PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN RICHEESE FACTORY DI KOTA BANDUNG: PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN RICHEESE FACTORY DI KOTA BANDUNG Candy, Albertus; Adialita, Tania
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of service quality on customer loyalty which is mediated by Richcheese Factory customer satisfaction in Bandung City. Researchers used convenience sampling techniques which are part of non-probability sampling. The specified sample consisted of 120 respondents. The data that researchers obtained through primary data in the form of survey results and secondary data from Topbrandaward in 2023. The data was analyzed through validity tests, reliability tests, classical assumption tests, simple regression tests, multiple regression tests, hypothesis tests, and Sobel tests. The results of this research are as follows: 1) Service quality has a positive and significant effect on Richeese Factory customer satisfaction in Bandung City, 2) Service quality has a positive and significant effect on Richeese Factory customer loyalty in Bandung City, 3) Customer satisfaction has a positive effect on customer loyalty Richeese Factory in Bandung City. 4) Customer satisfaction plays a positive role in mediating the influence of service quality on customer loyalty at the Rich Cheese Factory in Bandung City.
Co-Authors Adialita, Tania