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All Journal Madani: Multidisciplinary Scientific Journal Media Hukum Indonesia (MHI)
Setyawan, Arel Saputra
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Pengaruh Employee Branding terhadap Peran Karyawan dalam Membangun Loyalitas dan Reputasi Perusahaan Setyawan, Arel Saputra; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 2, No 4 (2024): December
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Employee branding is a crucial strategy in modern organizations to strengthen employee loyalty and build the company’s reputation among the public. This study aims to analyze the impact of employee branding on employees' roles in fostering loyalty and enhancing corporate reputation. Using a quantitative approach, data were collected through surveys involving 200 employees from various industries. The findings reveal that employee branding has a positive and significant effect on employee engagement in promoting company values. Furthermore, this strategy also contributes to increased loyalty and a positive corporate image. The study concludes by highlighting the importance of employees' roles as brand ambassadors in fostering stronger relationships between companies and their customers.
Perspektif Minat Melamar Calon Karyawan Dengan Employer Branding Setyawan, Arel Saputra; Ambarwati, Mega Dewi
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14621249

Abstract

Companies compete to win customers and achieve competitive advantage. In addition, they also compete to win prospective employees who are competent in their fields. The recruitment process is an important step for companies in attracting prospective employees. Employer branding and corporate reputation are strategies used to introduce organizational values and form a positive image of the company in the community so that it can attract job applicants to join the company. This study uses a descriptive research type with a qualitative research method approach. The results of the study show that the implementation of employer branding and corporate reputation strategies has succeeded in attracting job applicants to join the company.
Co-Authors Ambarwati, Mega Dewi