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All Journal Enrichment : Journal of Management Teokristi: Jurnal Teologi Kontekstual dan Pelayanan Kristiani
Elisabeth, Laura
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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Analysis of factors affecting purchase decision of protein powder products I-CON Nutrition in jabodetabek Elisabeth, Laura
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2163

Abstract

This study aims to identify and analyze the factors that influence consumer purchase decisions for I-CON NUTRITION Protein Powder in the Jabodetabek area. The factors analyzed include product quality, price, promotion, lifestyle, electronic word of mouth (E-WOM), and service quality. Data were collected through an online questionnaire distributed to 228 respondents and analyzed using SmartPLS 4.0.9.9. The results show that product quality, price, promotion, and service quality have a positive and significant impact on purchase decisions, while lifestyle and E-WOM also play a significant role, albeit with a smaller effect. This study provides managerial implications for I-CON NUTRITION to enhance product quality, strengthen promotional strategies, and improve customer service quality to increase consumer purchase decisions. The findings also suggest that the company should focus more on consumers' healthy lifestyles and leverage the influence of E-WOM in their marketing strategies
Peran Orang Tua dalam Mengembangkan Gaya Belajar Anak menurut Prinsip Alkitabiah di Era Kontemporer Elisabeth, Laura; Missiani, Ruthy
Teokristi: Jurnal Teologi Kontekstual dan Pelayanan Kristiani Vol 5 No 1 (2025): Mei 2025
Publisher : Sekolah Tinggi Teologi Berita Hidup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38189/tjt.v5i1.935

Abstract

Parents have a great responsibility in instilling Christian values, as emphasized in Proverbs 22:6. However, in the modern era, with increasingly busy lifestyles and ever-evolving technology, parents' involvement in religious education often diminishes, leaving this responsibility to the school or Church. This has led to a decline in the application of Christian values at home. To ensure that children grow up with a strong spiritual foundation, it is important for parents to be actively involved in the child's learning process. The approach used in this study is a literature review, with descriptive analysis using data sources from books, journals and the internet. The results show that active parental involvement in children's education greatly influences the way children learn and develop Christian character. A supportive family environment also plays an important role in shaping children's learning styles, as well as how technology can be used to support Christian education.
Co-Authors Missiani, Ruthy