Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal Cidea Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Manajemen Bisnis Digital Terkini
Abi Alpa Rijki
Unknown Affiliation
Decision Sciences, Operations Research & Management Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
PENGARUH SIMPANAN TABUNGAN, GIRO, DAN DEPOSITO TERHADAP LABA PADA BANK MAYBANK Dika Febrianto; Abi Alpa Rijki; Muhammad Alhadad; Mikhael David James Sirait; Muhamad Syahwildan
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh simpanan tabungan, giro, dan deposito terhadap laba bank. Dana pihak ketiga seperti tabungan, giro, dan deposito merupakan komponen penting dalam struktur pendanaan bank, namun efektivitas kontribusinya terhadap peningkatan laba masih menjadi perdebatan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda. Data yang digunakan adalah data sekunder selama enam periode pengamatan, dengan variabel independen meliputi tabungan, giro, dan deposito, serta variabel dependen yaitu laba bank. Uji asumsi klasik dilakukan melalui uji normalitas, heteroskedastisitas, multikolinearitas, dan autokorelasi untuk memastikan kelayakan model regresi. Hasil analisis statistik menunjukkan bahwa secara parsial, ketiga variabel, yaitu tabungan, giro, dan deposito, tidak berpengaruh signifikan terhadap laba bank dengan nilai signifikansi masing-masing lebih besar dari 0,05. Secara simultan, ketiga variabel tersebut juga tidak berpengaruh signifikan terhadap laba bank, ditunjukkan oleh hasil uji F dengan nilai signifikansi sebesar 0,622. Nilai Adjusted R Square sebesar -0,193 mengindikasikan rendahnya kemampuan model dalam menjelaskan variasi laba, yang juga dipengaruhi oleh jumlah sampel yang sangat terbatas. Temuan ini sejalan dengan berbagai penelitian terdahulu yang menyatakan bahwa dana pihak ketiga, khususnya tabungan, giro, dan deposito, belum secara langsung menjadi faktor determinan dalam peningkatan laba bank. Oleh karena itu, diperlukan strategi pengelolaan dana yang lebih efektif serta optimalisasi produk keuangan lainnya untuk mendorong profitabilitas bank secara maksimal.
Penganggaran sebagai Alat Strategis dalam Perencanaan dan Pengambilan Keputusan Bisnis Mikhael Devid James Sirait; Ade Faisal; Muhammad Alhadad; Masykur Arief Subagya; Abi Alpa Rijki; Muhamad Syahwildan
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 2 (2025): April : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i2.701

Abstract

In today's competitive and dynamic business world, budgeting is no longer viewed solely as an administrative tool but has evolved into a crucial strategic instrument for organizational planning and decision-making. This study aims to explore the strategic role of budgeting in supporting the achievement of organizational goals, particularly through the alignment of short-term and long-term strategies. The method used is a literature study by examining various financial management theories and budgeting practices in several industrial sectors. The results of the study indicate that strategic budgeting can provide clear direction in resource allocation, organizational priority setting, and performance evaluation. In addition to being a control tool, the budget also functions to strengthen coordination between work units and support data-based decision-making. The participation of various stakeholders in the budgeting process plays a crucial role in increasing accountability, transparency, and a sense of ownership in achieving organizational goals. The integration of budget and strategy enables organizations to be more adaptive and responsive to the dynamics of the external environment. Thus, a flexible and participatory budgeting approach is essential so that the budget is not merely a static document but also a dynamic tool in supporting sustainable competitive advantage. This research concludes that strategically oriented budgeting significantly contributes to organizational effectiveness and success in achieving long-term goals.
Co-Authors Ade Faisal Dika Febrianto Etty Zuliawati Zed Masykur Arief Subagya Mikhael David James Sirait Mikhael Devid James Sirait Muhamad Syahwildan Muhammad Alhadad Rizky Muhammad Riyan