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All Journal Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
Ratisya Dwina, Shezy
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Penggunaan Istilah Bahasa Indonesia di Kalangan Generasi Z (Studi Kasus pada Mahasiswa Bisnis Digital UNIMED) Nasution, Fatmawati; Nada, Qatrun; Ratisya Dwina, Shezy; Fathiya Amira, Tengku; Simanungkalit, Wahyu; Rosmaini
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 4 (2024): AGUSTUS-OKTOBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i4.2285

Abstract

This study aims to analyze the use of language terms in relation to the use of Bahasa Indonesia in the communication of students in the Digital Business program at Universitas Negeri Medan. A total of 20 students from the Digital Business program at Universitas Negeri Medan were selected as the sample after a screening process. The analysis results found that the use of Bahasa Indonesia among Generation Z students in the Digital Business program at Universitas Negeri Medan is proven to be very high, with a score of 5 on almost all items in the questionnaire. The implications of this study may provide input for language planning initiatives and communication strategies that can effectively interact and align with the preferences of Generation Z.
Co-Authors Fathiya Amira, Tengku Nada, Qatrun Nasution, Fatmawati Rosmaini Simanungkalit, Wahyu