Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS)
Thaha, Abbas
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Work-Life Balance Dan Work Engagement Terhadap Kepuasan Kerja Implikasinya Terhadap Kinerja Amil (Studi Pada Laznas Baitul Maal Hidayatullah Jakarta) Humaini, Humaini; Upe, Rachman; Thaha, Abbas
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 2 No. 2 (2024): May 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/hmdkrh56

Abstract

One of the keys to the change and progress of philanthropic institutions lies in human resources and digital infrastructure based on technology. This research intends to look at the impact of Work-life Balance and work engagement on Job Satisfaction and its implications on Amil's performance. This scientific work uses a quantitative approach, this research was carried out on all amil with a sample of 52 amil using the Slovin formula. The sampling method uses a probability sampling approach with the Simple Random Sampling technique. The analysis technique of this study uses Partial Least Square (PLS) and the F SPSS test. From the results of the hypothesis test, it is known that 1. Work-life balance has a positive and significant effect on job satisfaction. Second, Work Engagement has a positive and significant influence on job satisfaction. 3 Work-life balance and work engagement together affect job satisfaction. The 4th Work-life Balance has a positive and significant effect on performance. 5. Work engagement has a positive and significant effect on Performance. 6 Job satisfaction affects the performance of the amil. 7. Work life balance, work engagement affects performance simultaneously through job satisfaction. This research can be used as a reference to improve and maintain work-life balance, work engagement, job satisfaction, and performance.
Analisis Optimasi Digital Marketing Dalam Meningkatkan Jumlah Konsumen Tour dan Travel di Masa Pandemi (Studi Kasus Pada PT Hijrah Madani Istiqomah Tour) Chayati , Cory; Upe, Rachman; Thaha, Abbas
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 2 No. 3 (2024): August 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/rj9r1p40

Abstract

The travel business, both for business travel, tourism, general, Hajj and Umrah is currently one of the sectors that has the most impact caused by the Covid-19 pandemic. With the policy of closing access in and out of the region both by air and land and sea, the travel business has received a big blow. One of them is PT Hijrah Madani Istiqomah Tour which must implement its marketing strategy and optimize its digital marketing in increasing the number of consumers. This research aims to 1). Analyzing the marketing strategy implemented by PT Hijrah Madani Istiqomah Tour in increasing the number of consumers 2). Analyzing the optimization of digital marketing carried out by PT Hijrah Madani Istiqomah Tour in increasing the number of consumers 3). Understand and analyze the supporting and inhibiting factors of the digital marketing process in increasing the number of consumers of PT Hijrah Madani Istiqomah Tour. This study uses a qualitative approach with the type of field research. The data collection technique uses observation, interviews and documentation. The data analysis used is descriptive. The results of this study show that: 1) The implementation of marketing strategies through the process and stages of STP (Segmentation, Targeting and Positioning), where the strategy applied is adaptive strategy. 2) Optimization of digital marketing in increasing the number of prospective consumers of Hajj and Umrah pilgrims through planned and well-organized digital media management, and being able to be consistent in uploading content and being able to serve consemun in a friendly manner. 3) The inhibiting and supporting factors in increasing the number of consumers are as follows. a) The supporting factors, easy access to social media, and minimal promotional costs in the media. b) The inhibiting factors, the lack of human resources and the control are relatively weak.
Co-Authors Chayati , Cory Humaini, Humaini Upe, Rachman