Br Meliala, Micha Ella
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Efektivitas Market Research dalam Meningkatkan Pemahaman Pasar dan Ekspor Produk UMKM Kopi Sidikalang Br Meliala, Micha Ella; Taufiq, M.
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 18 (2024): Jurnal Ilmiah Wahana PendidikanĀ 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13937845

Abstract

The diversity of local products produced by entrepreneurs and Micro, Small, and Medium Enterprises (MSMEs) in Indonesia offers a glimpse into the country's cultural richness and economic potential. This article explores the global market potential for MSME-produced coffee powder in Sidikalang City, Indonesia, sourced from high-quality coffee beans cultivated at an elevation of 1500 meters above sea level. Despite the product's high-quality competitiveness, limitations in knowledge and marketing strategies hinder its international market penetration. This research aims to evaluate the effectiveness of market research capabilities and knowledge as tools to support the global expansion of MSME coffee products. Through in-depth analysis, the study provides insights into the potential economic contribution of Indonesia by enhancing the position of local products in the global market. The research findings are expected to establish a strategic foundation for the development of MSME coffee products, thereby contributing to national economic growth
Analysis of the Effect of Average Years of Schooling, Pre-Employment Card Program, and Labor Force Participation Rate on Open Unemployment Rate in 32 Provinces of Indonesia Br Meliala, Micha Ella; Marseto; Utami, Anisa Fitria
Journal of Macroeconomics and SocialĀ Development Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jmsd.v3i1.863

Abstract

This research aims to analyze the influence of Average School Length, Pre-Employment Card Program, and Labor Force Participation Rate (TPAK) on the Open Unemployment Rate (TPT) in Indonesia. Open unemployment is one of the main indicators of employment problems, which is influenced by various factors, including education level, access to job training, and participation in the labor market. This research uses a quantitative approach with panel data from 32 provinces in Indonesia during the period of 2020 to 2023. The analysis method used is panel data regression with the Fixed Effect Model (FEM) approach, which is determined through the Chow test and the Hausman test. The results of this study indicate that the average length of schooling and the level of labor force participation have a significant negative effect on the Open Unemployment Rate in 32 provinces of Indonesia. However, this study found that the Pre- Employment Card Program has no effect on Open Unemployment. This research provides new insights into how the government's role in education and program policies can have a new influence on the Open Unemployment Rate.