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All Journal Jurnal Ilmiah Wahana Pendidikan IIJSE
Rahma, Tanzalina Aulia
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Penguatan Daya Tarik Produk Melalui Kemasan pada UMKM Artaka di Kelurahan Medokan Ayu Rahma, Tanzalina Aulia; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Artaka is a Micro, Small and Medium Enterprise (MSME) in the Medokan Ayu Subdistrict area of ​​Surabaya which operates in the fashion sector, namely batik. However, these MSMEs cannot increase sales even though their product types are very diverse, while competition for similar businesses is getting tighter. One of the reasons is that the packaging used is still simple and unattractive, only in the form of ready-to-use brown bags which are widely sold in the market. The aim of preparing this paper is to increase the attractiveness of the product through five stages of activities, namely observation, interviews, documentation, socialization, and creating product packaging designs. Implementation of a new packaging design will increase the attractiveness of the product, attract consumers, expand marketing, and increase sales so that the business can survive and continue to grow.
The Influence of Content Marketing and Influencer Marketing on the Purchase Decision of Skintific Cushion on the Tiktok Application Rahma, Tanzalina Aulia; Fitriyah, Zumrotul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8208

Abstract

Technological developments encourage companies to utilize social media as a marketing tool, one of which is Skintific as a beauty brand that actively uses TikTok to promote its products. This study aims to analyze the influence of content marketing and influencer marketing on purchasing decisions for Skintific cushions on the TikTok application. The study applies a quantitative approach with a population of consumers who have purchased Skintific cushions on the TikTok application. Samples were taken using non-probability sampling with a purposive sampling technique by distributing questionnaires to 108 respondents. The data were analyzed using the Partial Least Square (PLS) method with SmartPLS, and it was found that content marketing and influencer marketing contributed to purchasing decisions.
Co-Authors Nuruni Ika KW Zumrotul Fitriyah, Zumrotul