Article Per Year (5 Year)
p-Index From 2021 - 2026
7.716
P-Index
This Author published in this journals
All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jambura Journal of Educational Management Referensi : Jurnal Ilmu Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Journal of Economics, Business, and Government Challenges Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL IDEI: Jurnal Ekonomi & Bisnis Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora COVIT East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Economics Development Issues BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Economos : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Nuruni Ika KW
Department Of Management, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, INDONESIA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 64 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 64 Documents
Search

 1   2   3   4   5 
Pengaruh Kepuasan Terhadap Kesetiaan dan Business Builders Wiraniaga Multilevel Marketing Oriflame Surabaya Ika H., Nuruni
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.47

Abstract

Product of daily need is more day to day. Product wish to take as the fist product. The key to reach as the must delicide any needing and hoping market and they are satisfied. The order side they use multilevel marketing as a business oriflamme industry make direct saving multilevel marketing with cosmetics product, they other no limit in come.The variable are communication satisfaction, margin laba satisfaction, product satisfaction, Loyalty to salesman, Loyalty to product, dan Business builder. Using scale semantic differential as made variable scale. Research population is all of active member of Oriflame multilevel marketing, they have one year or more in. They are 112 of member, I’m using Structural Equation Modeling to analyze the data.I have obtain the output and say they product satisfaction factor have positive influence to loyalty to product, loyalty to product have positive influence to loyalty to salesman and loyalty to product have positive influence the business builders, they are all no acceptance. Next hipotesis say they margin laba satisfaction have positive influence to loyalty to product, margin laba satisfaction have positive influence to loyalty to salesman, communication satisfaction factor have positive influence to loyalty to salesman have positive influence to business builders, they are not acceptanceKeywords: Communication Satisfaction, Profit Margin Satisfaction, Product Satisfaction, Loyalty to Salesman, Loyalty Product, Business Builders
Development of Local Food-Based Food Products to Expand Marketing Network in Kenjeran Bulak Sub District Surabaya Wardhani, Nuruni Ika Kusuma; Hendrati, Ignatia Martha; Sishadiyati
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0948

Abstract

Local Food according to most people, mentioning that various local foods are considered to contain a fairly low nutritional value and not modern or not modern, that in fact, local food has many advantages compared to imported foods. Because this local resource is included in it local food that has a closeness that is related to food security. development of the product covers aspects of the processing process, distribution to consumption at the household level. The area of Kenjeran Bulak sub-district is a Group of Housewives named SAKKE Group, whose business is to make food and drink or commonly known as food. SAKKE group every day make processed products and fruit juice drink SAKKE Group in Kenjeran area is still less developed, among others: 1) Less Varied for food and beverage types so it is necessary to the diversification of products, 2) For packaging/presentation relatively still simple using plastic place less hygienic, 3) Marketing done by SAKKE group has not been so wide. In implementing the Program utilization of science and technology in our community using the method of mentoring and training on mothers of SAKKE Group. By mentoring and training Product Diversification, Good and Attractive Packaging, and Online Marketing. With training and mentoring in SAKKE group mothers, The quality and quantity of locally produced food-based food products have increased, Diversification of new products, namely Black Dawet based on Mujaer fish, Increased marketing activity and increased sales turnover, Questionable business management with orderly business bookkeeping and increased knowledge and entrepreneurial motivation, so that they can make changes (innovations) in carrying out their business to expand the market and increase revenue.
ANALISIS TINGKAT PERSEPSI KONSUMEN PADA MINAT PENGGUNAAN KARTU E-MONEY Nuruni Ika Kusuma Wardhani; Wilma Cordelia Izaak; Lifia Hardiyani
Procuratio : Jurnal Ilmiah Manajemen Vol 8 No 2 (2020): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The emergence of e-money cards as a development of financial technology has not been welcomed by the public. Evidenced by the low level of use of e-money cards. When compared to server-based electronic money, card-based electronic money users are only 1/3 of server-based electronic money users. This phenomenon occurs as a result of many perceptions from the public, especially those who actively use it, such as how useful e-money cards are, whether e-money offers a lot of conveniences, and about the risks that will arise from the use of e-money. The purpose of this study is to look at the effect of perceived benefits, perceived convenience and perceived risk on the interest in using chip-based electronic money cards. The method used is non-probability sampling with purposive sampling technique producing a total sample of 80 respondents. The data analysis technique used is Partial Least Square (PLS). The results showed the better the perception of the benefits and perceptions of the ease of a user towards Mandiri E-Money electronic money cards, the interest in using them will also increase. Vice versa. Unlike the risk perception, it does not in any way affect the intention in using the Mandiri E-Money electronic money card. Munculnya kartu e-money sebagai perkembangan dari finansial teknologi ternyata masih belum disambut dengan baik oleh masyarakat. Terbukti dengan rendahnya tingkat penggunaan kartu e-money. Jika dibandingkan dengan uang elektronik berbasis server, pengguna uang elektronik berbasis kartu hanya 1/3 dari pengguna uang elektronik berbasis server. Fenomena ini terjadi sebagai akibat dari banyaknya persepsi dari masyarakat terutama yang aktif menggunakannya seperti seberapa bermanfaat kartu e-money, apakah e-money menawarkan banyak kemudahan, dan mengenai resiko-risiko yang akan ditimbulkan dari penggunaan e-money. Tujuan dari penelitian ini adalah untuk melihatpengaruh persepsi manfaat, persepsi kemudahan dan persepsi risiko terhadap minat penggunaan kartu uang elektronik berbasis chip. Metode yang digunakan yaitu non-probability sampling dengan teknik pengambilan sampel purposive sampling menghasilkan jumlah sampel sebesar 80 responden. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukkan semakin baik persepsi manfaat dan persepsi kemudahaan seorang pengguna terhadap kartu uang elektronik E-Money Mandiri maka minat dalam menggunakan juga akan semakin meningkat. Begitu pula sebaliknya. Berbeda dengan persepsi risikoyang sama sekali tidak mempengaruhi minat penggunaan kartu uang elektronik E-Money Mandiri.
Supply Need Analysis of Strategic Commodities in Supply Chain Management Development in Surabaya Ignathia Martha Hendrati; Nuruni Ika Kusuma Wardani; Hery Pudjo Prastyono; Sishadiyati Sishadiyati
Journal of Economics, Business, and Government Challenges Vol 2 No 1 (2019): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v2i1.60

Abstract

The problem of food sufficiency is a basic human need so that the availability of food for the people of Surabaya City must always be guaranteed. Law Number 7 of 1996 concerning Food, mandates that the government and the community are responsible for realizing Food Security. The Government organizes the regulation, guidance, control and supervision of sufficient food availability, both in quantity and quality and safety and nutritious, evenly distributed and affordable by the purchasing power of the people. The rate of increase in food demand is faster than the rate of increase in production capacity. Surabaya as a city of trade and services does not have sufficient agricultural land so that the supply of strategic commodities highly depends on supplies from outside the region which cause vulnerability to supply availability and price instability. Based on the description above, intensive monitoring of food price volatility in several markets and food wholesalers in the city of Surabaya is needed in order to maintain supply stability and price stability. One alternative to overcome the problems as above is with the development of the Supply Chain Management logistics city. In the long run according to the results that will be obtained in this study, it is expected to increase the role of PD. Pasar Surya in maintaining supply availability and price stability.
The Influence Factors Interest in Buying on E-commerce Nuruni Ika Kusuma Wardani; Ignathia Martha Hendrati; Sishadiyati Sishadiyati
Journal of Economics, Business, and Government Challenges Vol 3 No 1 (2020): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v3i1.89

Abstract

Technology in Indonesia is currently experiencing rapid advances in information technology and communication, especially internet advancements. In Indonesia alone, people who use the Internet have increased very rapidly. With the large number of people using the internet in Indonesia, there is a trend of online shopping through websites or online shop applications. Based on these thoughts, it is interesting to examine whether the perception of ease of transaction and trust affect buying interest in e-commerce. The population in this study are consumers who use e-commerce. While the samples taken were 60 respondents. The analysis technique used is Partial Least Square (PLS). From this research it can be seen that the perception of ease of transaction and trust can contribute to e-commerce buying interest.
Analysis of OCR’s Factor and Sales Promotion on E-commerce Nuruni Ika Kusuma Wardhani; Wilma Izaak; Muhammad Yohanes
Journal of Economics, Business, and Government Challenges Vol 3 No 2 (2020): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v3i2.127

Abstract

Indonesia one of the country with the fastest e-commerce growth in 78% of the world, demanding an unavoidable tight e-commerce business competition, thus encouraging some e-commerce to increase promotion and assessment from customers to be more attractive. The convenience offered by e-commerce attracts consumers to move from offline shopping to online shopping. Many factors influence consumers to switch from offline to online shopping, one of it is online customer reviews and sales promotions. The purpose of this study was to determine the effect of online customer reviews and sales promotions on purchasing decisions at the Bukalapak marketplace. The sample of this study was 99 respondents who were measured using Partial Least Square (PLS) analysis. The results of this study indicate that online customer reviews and sales promotions have a positive and significant effect on buying decisions.
Social Media Marketing and TOE Framework Exploration in Digital Micro or Small and Medium Enterprises Wilma Cordelia Izaak; Theodora Cicelia Khristi; Nuruni Ika Kusumawardhani
Journal of Economics, Business, and Government Challenges Vol 5 No 1 (2022): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v5i1.210

Abstract

This study aims to determine the function and role of digital MSMEs stands for Micro or Small-Medium Enterprises using TOE exploration during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of the economic sector, especially MSMEs, decline. The majority of MSMEs actors cannot develop and many ended up in bankruptcy. This is what makes MSMEs business actors change the function and role of digital MSMEs during the COVID-19 pandemic with a sales strategy through a digitalization scheme. The digitization scheme is by utilizing a market place (intermediary) and using social media as a marketing technique. In addition, digital MSMEs actors must be able to synergize with consumers in marketing products and services. Thus the digital MSMEs development scheme can be an alternative to save business actors in the midst of the Covid-19 pandemic. This article uses the literature study method by elaborating various literatures on the development of digital MSMEs. This article argues that the development of digital MSMEs has become an alternative to saving as well as developing the functions and roles of digital MSMEs during the COVID-19 pandemic.
Menakar Prospek Kelayakan Investasi Industri Peralatan Rumah Tangga Berbahan Baku Aluminium Ignatia Martha Hendrati; Nuruni Ika KW; Sishadiyati Sishadiyati
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 1 No 02 (2014)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.317 KB) | DOI: 10.30996/jmm17.v1i02.386

Abstract

Abstract: East Java Province has the potential to develop the business housewares made from aluminum. Industry is very promising and has good prospects. Demand for refined products result from this in the form of aluminum household appliances market is very attractive both in neneri market and overseas market. For overseas market demand of houseware products made from aluminum are from Japan, India, the Netherlands and China.Potential industry of household appliances are made of aluminum in East Java feasible to be developed. Based on household demand akanperalatan higher, both in local and international markets. Demand for household appliances for the local market is currently very high but still a small portion of raw materials imported from china. As a result, prices tend to rise.Key words: Aluminum, Industrial Appliances, Business Feasibility.
Strategic Planning for Sustainable Economic Recovery in the New Normal Period in the City of Surabaya Ignatia Martha Hendrati; Nuruni Ika KW; Kiky Asmara; Sebastiana Viphindrartin
MediaTrend Vol 17, No 1 (2022): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v17i1.13641

Abstract

The Covid-19 pandemic has had a considerable impact on the economy in the cityof Surabaya, especially in the fields of Micro, Small, and Medium Enterprises andthe creative industry, tourism, and employment. The City of Surabaya. By usingSWOT analysis, it can be concluded that although the economic growth of the Cityof Surabaya during the Covid-19 pandemic has decreased, the economic growthin the City of Surabaya is still positive and always above the national and EastJava economic growth and improved the economy after the covid pandemic. Theseinclude empowering MSMEs, integrating tourist destinations, both natural tourism,populist-based history, and religion, improving the quality of the workforce to suitthe company's needs, and so on.
PERPINDAHAN MEREK AKIBAT KETIDAKPUASAN KONSUMEN DALAM PEMILIHAN PRODUK SMARTPHONE Nuruni Ika Kusuma Wardhaniika; Ignatia Martha Hendrati
IDEI: Jurnal Ekonomi & Bisnis Vol 2, No 1 (2021): JUNE 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i1.56

Abstract

This research was motivated by a decrease in sales and market share of An-droid smartphones in a certain period that identified the phenomenon of the shift of smartphone users with certain brands that have Android operating system to other brands of smartphones with other operating systems. The purpose of this study was to determine the effect of product attributes, consumer dissatisfaction, and Brand Image and price perception on the shift of the Xiaomi Android smartphone brand to other Samatphone. The population in this study was the Xiaomi user at WTC (World Trade Center) Surabaya. Sampling in this study used the nonprobability sampling method with purposive sampling technique. The statistical analysis method used was the analysis technique Partial Least Sqaure. The results of the analysis showed that consumer dissatisfaction had a positive and significant influence on brand switching. Brand Image had a significant and significant influence on brand switching. Price perception had a negative but not significant effect on brand switching. Penelitian ini dilatarbelakangi oleh penurunan penjualan dan pangsa pasar smartphone Android pada periode tertentu yang mengidentifikasi fenomena pergeseran pengguna smartphone dengan merek tertentu yang memiliki sistem operasi Android ke smartphone merek lain dengan sistem operasi lain. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh atribut produk, ketidakpuasan konsumen, dan citra merek, dan persepsi harga terhadap pergeseran merek smartphone Android Xiaomi ke smartphone lain. Populasi dalam penelitian ini adalah pengguna Xiaomi di WTC (World Trade Center) Surabaya. Pengambilan sampel dalam penelitian ini menggunakan metode nonprobability sampling dengan teknik purposive sampling. Metode analisis statistik yang digunakan adalah teknik analisis Partial Least Square. Hasil analisis menunjukkan bahwa ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek. Citra merek memiliki pengaruh yang signifikan dan signifikan terhadap perpindahan merek. Persepsi harga berpengaruh negatif, tetapi tidak signifikan terhadap peralihan merek.
Co-Authors Achmad Abyan Zharfan Ahcmady, Anggie Christian Nur Ainul Yaqin Alifia, Firza Tsamara Almira Zakkiya Arofa Amelia Retno Wahyu Purnama Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Anita Fine Ardianita Ardianita Arya Yudha Nugraha Dewanti, Illona Ratna Dhianita Yasmin Faisal Prima Agdhanni Hery Pudjo Prastyono Icasania Septentia Ignathia Martha Hendrati Ignathia Martha Hendrati Ignatia Martha H Ignatia Martha H. Ilmiah, Ismiatul Ismail, Rizky Riza Izaak, Wilma Cordelia Kiky Asmara Lifia Hardiyani Martha Hendrati, Ignatia Mei Retno Adiwaty Mellania Ariya Nitta Moch. Virgiawan Anjasmara Mochammad Ismail Alfarizi Muhammad Yohanes Mumtaz, Wafiula Nabilah Amani SALSABILA Nanik Hariyana Naufal Putra Yundra Perkasa Nur Aisyah, Afinatus Nurhadi, Hana Nazara Putri Nurkholish Majid Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Putri Aisyah Putri, Adiesta Aulia Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ramadhanty Khansaputri Perdana Reiga Ritomea Ariescy Rishelynia Nastiti Dwi Prayunda Rizky Hediyanti Ryan Oktavianto Ryandini, Fadilla Safira, Adelia Mayang Sandi Ariamanda Ariamanda Santoso, Anugrah Bayu Satuhu, Nia Hanifah Sauki, Moch Syahrir Sebastiana Viphindrartin Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Thalib, Mochammad Rayyan Theodora Cicelia Khristi Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Wilma Izaak Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul