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All Journal Jurnal Riset Ekonomi & Bisnis Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) Journal of Humanities and Social Studies Jambura Journal of Educational Management Referensi : Jurnal Ilmu Manajemen dan Akuntansi SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Manajemen Advantage East Asian Journal of Multidisciplinary Research (EAJMR) Economos : Jurnal Ekonomi dan Bisnis
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Pengaruh Kepuasan Terhadap Kesetiaan dan Business Builders Wiraniaga Multilevel Marketing Oriflame Surabaya Ika H., Nuruni
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 2 (2008): Jurnal Riset Ekonomi & binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i2.47

Abstract

Product of daily need is more day to day. Product wish to take as the fist product. The key to reach as the must delicide any needing and hoping market and they are satisfied. The order side they use multilevel marketing as a business oriflamme industry make direct saving multilevel marketing with cosmetics product, they other no limit in come.The variable are communication satisfaction, margin laba satisfaction, product satisfaction, Loyalty to salesman, Loyalty to product, dan Business builder. Using scale semantic differential as made variable scale. Research population is all of active member of Oriflame multilevel marketing, they have one year or more in. They are 112 of member, I’m using Structural Equation Modeling to analyze the data.I have obtain the output and say they product satisfaction factor have positive influence to loyalty to product, loyalty to product have positive influence to loyalty to salesman and loyalty to product have positive influence the business builders, they are all no acceptance. Next hipotesis say they margin laba satisfaction have positive influence to loyalty to product, margin laba satisfaction have positive influence to loyalty to salesman, communication satisfaction factor have positive influence to loyalty to salesman have positive influence to business builders, they are not acceptanceKeywords: Communication Satisfaction, Profit Margin Satisfaction, Product Satisfaction, Loyalty to Salesman, Loyalty Product, Business Builders
Development of Local Food-Based Food Products to Expand Marketing Network in Kenjeran Bulak Sub District Surabaya Wardhani, Nuruni Ika Kusuma; Hendrati, Ignatia Martha; Sishadiyati
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0948

Abstract

Local Food according to most people, mentioning that various local foods are considered to contain a fairly low nutritional value and not modern or not modern, that in fact, local food has many advantages compared to imported foods. Because this local resource is included in it local food that has a closeness that is related to food security. development of the product covers aspects of the processing process, distribution to consumption at the household level. The area of Kenjeran Bulak sub-district is a Group of Housewives named SAKKE Group, whose business is to make food and drink or commonly known as food. SAKKE group every day make processed products and fruit juice drink SAKKE Group in Kenjeran area is still less developed, among others: 1) Less Varied for food and beverage types so it is necessary to the diversification of products, 2) For packaging/presentation relatively still simple using plastic place less hygienic, 3) Marketing done by SAKKE group has not been so wide. In implementing the Program utilization of science and technology in our community using the method of mentoring and training on mothers of SAKKE Group. By mentoring and training Product Diversification, Good and Attractive Packaging, and Online Marketing. With training and mentoring in SAKKE group mothers, The quality and quantity of locally produced food-based food products have increased, Diversification of new products, namely Black Dawet based on Mujaer fish, Increased marketing activity and increased sales turnover, Questionable business management with orderly business bookkeeping and increased knowledge and entrepreneurial motivation, so that they can make changes (innovations) in carrying out their business to expand the market and increase revenue.
Pengaruh Perceived Price dan Perceived Usefulness terhadap Keputusan Pembelian pada Pengguna Aplikasi Layanan Spotify Premium di Kota Surabaya Amirah, Anandah; Wardhani, Nuruni Ika Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5985

Abstract

This research aims to find out the influence of price perceived and usefulness perceived on purchase decision on users of premium Spotify applications in Surabaya City. This study used questionnaires to obtain data for quantitative research. The number of samples obtained in accordance with Ghozali's formula was 96 respondents. Sampling techniques use a non-probability sampling technique that is purposive sampling. The data analysis method in this study used SEM-PLS 3.0 with validity, reliability, and hypothesis test. The research results show that (1) price perceived contributes to  purchase decisions on users of the premium spotify application in Surabaya City. (2) usefulness perceived contributes to purchase decisions on users of premium spotify applications in Surabaya City.
Pengaruh Brand Image dan Efektivitas Iklan Terhadap Keputusan Pembelian Saus Sambal ABC Di Surabaya Ryandini, Fadilla; Wardani, Nuruni Ika Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6067

Abstract

The market in the food and beverage sector grow every year, providing sufficient opportunities for new companies wishing to enter the industry. The large variety of brands on the market provides consumers with many alternative choices when making purchases. This research aims to determine the influence of brand image and advertising effectiveness on purchasing decisions for ABC Sambal Sauce. This research is quantitative research with data collection methods using questionnaires. This study had a total of 100 respondents. The sampling technique used was nonprobability sampling with a purposive sampling method. Data was obtained by distributing questionnaires. The data analysis method uses Partial Least Square (PLS) analysis with the help of the Smart PLS 4.0 program. The research results show that Brand Image and Advertising Effectiveness have a positive and significant effect on Purchase Decisions for ABC Sambal Sauce in Surabaya. This is in line with the hypothesis so it can be said to be significant (positive).
PENGARUH CUSTOMER EXPERIENCE DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG APLIKASI STREAMING DISNEY+ HOTSTAR Rahmadhani, Novia Rizky; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6231

Abstract

The research intends  to explore as well as assess the impact of customer experience also price perception on repurchase interest for the Disney+ Hotstar streaming service. This study was conducted with 110 respondents, all of whom were Disney+ Hotstar customers living in Surabaya. The purposive sampling approach was employed, and the study was quantitative. The data will be measured and analyzed using SmartPLS. The study explains that: (1) Customer Experience has a significant impact on repurchase interest for the Disney+ Hotstar streaming service, and (2) Price Perception positively influences repurchase interest.
PENGARUH ARTIBUT PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN GLAD2GLOW DI KOTA SURABAYA Pratama, Ovitia Rerolia Fitria; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6232

Abstract

The younger generation in Indonesia is now becoming more concerned with the health of the skin, so the use of sunscreen is increasing. When someone decides to buy sunscreen, things like how good the product is and how much they trust a brand is crucial. The aim of this research is to see how Product Attributes and Brand Trust influence the Purchase Decision of Glad2Glow Sunscreen Products in Surabaya City. The sampling approach was targeted with a total of 90 survey respondents. This research method is a quantitative method with the Partial Least Square method. (PLS). The results of this study show that Product Attributes have a positive influence on Purchase Decisions, and Brand Trust has a positive effect on Purchasing Decision.
The Effect of Product Innovation and Brand Image on Purchase Intention of Citra Hand and Body Products in Surabaya Ilmiah, Ismiatul; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1351

Abstract

The skincare industry is one of the world's fastest expanding sectors, including in Indonesia. Skin care has become an integral part of the modern lifestyle, not only as an effort to maintain healthy skin, but also as a self-expression and confidence booster. Product innovation and brand image on Citra hand and body that is positive will build consumer confidence in the product or company. The intention of this study is to identify and analyze the impact of product innovation and brand image on purchasing interest in hand and body image items in Surabaya. This study makes use of primary data derived from questionnaire responses. The population of this study are people who live in Surabaya who know and know Citra hand and body products. The sample used was 84 respondents with purposive sampling technique. The results showed that product innovation and brand image have a significant positive effect on buying interest in Citra hand and body products in Surabaya.
The Influence of Lifestyle and Brand Image on Purchasing Decisions for Coca-Cola Products in Surabaya Anggraeni, Aulia Dwi; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1356

Abstract

This research aims to analyze the influence of lifestyle and brand image on purchasing decisions for Coca-Cola products in Surabaya. This research uses quantitative methods with the sampling technique used, namely Non Probability Sampling, a method of sampling that does not offer every component or member of the population an equal chance to be chosen as a sample using a purposeful sampling methodology. The research sample consisted of 80 respondents who were consumers aged over 17 years who specifically purchased and consumed Coca-Cola products in Surabaya. The technique for collecting data uses primary data obtained through questionnaires distributed to respondents. The analysis method employed in this study uses the PLS or Partial Least Square application and uses validity testing, reliability testing and hypothesis testing. Based on the research results, we can concluded that lifestyle has a positive and significant effect on purchase decisions, acceptable, with a path coefficient of 0.518627, and a T-statistic value of 5.126284. Likewise, the brand image variable has a positive and significant effect on purchasing decisions, acceptable, with path coefficients of 0.372649, and a T-statistic value of 3.926683 for Coca-Cola products in Surabaya.
Penguatan Daya Tarik Produk Melalui Kemasan pada UMKM Artaka di Kelurahan Medokan Ayu Rahma, Tanzalina Aulia; Wardhani, Nuruni Ika Kusuma
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artaka is a Micro, Small and Medium Enterprise (MSME) in the Medokan Ayu Subdistrict area of ​​Surabaya which operates in the fashion sector, namely batik. However, these MSMEs cannot increase sales even though their product types are very diverse, while competition for similar businesses is getting tighter. One of the reasons is that the packaging used is still simple and unattractive, only in the form of ready-to-use brown bags which are widely sold in the market. The aim of preparing this paper is to increase the attractiveness of the product through five stages of activities, namely observation, interviews, documentation, socialization, and creating product packaging designs. Implementation of a new packaging design will increase the attractiveness of the product, attract consumers, expand marketing, and increase sales so that the business can survive and continue to grow.
PENGARUH KOREAN WAVE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT AZARINE PADA GENERASI Z DI SURABAYA Dewanti, Illona Ratna; Wardhani, Nuruni Ika Kusuma
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12191

Abstract

Penyebaran budaya populer Korea Selatan secara global telah memberikan dampak pada tren produk kosmetik yang berkaitan dengan Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh Korean Wave (X1) dan Electronic Word of Mouth (X2) terhadap Keputusan Pembelian (Y) produk lip tint Azarine pada generasi Z di Surabaya. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan jumlah sampel sebanyak 100 responden yang sesuai dengan kriteria yang ditetapkan untuk sampel. Populasi dalam penelitian ini adalah konsumen lip tint Tinted Lippie Cake Azarine. Pengambilan sampel dilakukan menggunakan teknik purposive sampling dengan kriteria pernah membeli produk lip tint Tinted Lippie Cake Azarine, mengetahui budaya populer Korea Selatan, pengguna media sosial X, perempuan generasi Z, dan berdomisili di Surabaya. Analisis data menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa Korean Wave dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk lip tint Azarine pada generasi Z di Surabaya.
Co-Authors Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Dewanti, Illona Ratna Ignatia Martha Hendrati Ilmiah, Ismiatul Ismail, Rizky Riza Nur Aisyah, Afinatus Nurhadi, Hana Nazara Putri Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ryandini, Fadilla Santoso, Anugrah Bayu Sauki, Moch Syahrir Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Thalib, Mochammad Rayyan Tri Kartika Pertiwi Utomo, Diajeng Intan Putri