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All Journal Jurnal Ilmiah Wahana Pendidikan IIJSE
Az Zuhra, Aqilah Mahda
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Content Marketing pada Instagram @foreverbloomjewelry Dalam Meningkatkan Minat Pembelian Az Zuhra, Aqilah Mahda; Handayani, Wiwik
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14043143

Abstract

Kemunculan platform media sosial saat ini juga kerap digunakan sebagai salah satu wadah untuk memasarkan suatu bisnis, karena digital marketing merupakan salah satu metode yang dinilai efektif dalam dunia bisnis modern yang saat ini telah mengandalkan teknologi dan kemudahan digital. Content marketing dalam penggunaan media sosial merupakan salah satu metode pemasaran digital yang juga memiliki peran dalam menarik minat pembelian konsumen. Salah satu merek yang memanfaatkan penggunaan media sosial sebagai wadah mempromosikan merek dan produk. Penelitian ini bertujuan untuk mengetahui analisis content marketing pada Instagram @foreverbloomjewelry dalam menarik minat pembelian konsumen dengan menggunakan metode kualitatif melalui wawancara, observasi dan analisis studi dokumentasi content marketing. Hasil penelitian menunjukkan bahwa content marketing yang mengandung unsur edukasi, informasi, menghibur dan kepercayaan serta menjadikannya konten yang menarik, interaktif, tersusun rapi, terjadwal, dan desain yang senada dapat menarik minat pembelian pada pengikut Instagram @foreverbloomjewelry.
The Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness on User Satisfaction of BCA Mobile Banking Application in Surabaya Az Zuhra, Aqilah Mahda; Aminah, Siti; Hariyana, Nanik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7574

Abstract

The advancement of technology continues to simplify various aspects of human life, with mobile banking emerging as one of the most widely adopted innovations. BCA Mobile stands out as one of the leading mobile banking applications, competing closely with other platforms to maintain its position in the market. This study aims to examine the influence of service quality, perceived ease of use, and perceived usefulness on user satisfaction with BCA Mobile in Surabaya. The sample consists of 112 respondents who meet the criteria of being at least 17 years old and having used the BCA Mobile application at least once. A purposive sampling technique was used to select participants, and data were collected through a structured questionnaire. The data analysis was conducted using the Partial Least Squares (PLS) method. The findings indicate that service quality, perceived ease of use, and perceived usefulness all have a positive and significant impact on the satisfaction of BCA Mobile users in Surabaya.
Co-Authors Nanik Hariyana Siti Aminah Wiwik Handayani