Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Wahana Pendidikan
Sevtiani, Novia
Unknown Affiliation
Religion Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand Ambassador Dan Korean Wave Terhadap Minat Beli Pada Marketplace Tokopedia di Kabupaten Karawang Sevtiani, Novia; Hermana, Cecep
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14568169

Abstract

This research aims to analyze the influence of Brand Ambassadors and the Korean Wave on Purchase Intention at the Tokopedia marketplace in the Karawang district. The research employed a quantitative approach, utilizing purposive sampling as the nonprobability sampling technique. The sample in this study consisted of 97 respondents who are Tokopedia users in the Karawang district. The results of this research show that Brand Ambassadors influence Purchase Intention, while the Korean Wave does not have an influence on Purchase Intention. Furthermore, both Brand Ambassadors and the Korean Wave collectively influence Purchase Intention.
Co-Authors Hermana, Cecep