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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Ilmiah Wahana Pendidikan TOFEDU: The Future of Education Journal
Aprilia, Natasya
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Strategi Pemasaran Terhadap Produk Obat Herbal Secara Online Studi Kasus Pengembangan Usaha “Taman Sringanis” Aprilia, Natasya; Adrian, Adrian; Permata, Irma Sari
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14580546

Abstract

Marketing strategy is one way to win a sustainable competitive advantage for companies that produce goods or services. Marketing strategy planning needs to be carried out by the company to achieve company goals. In the current era of technological advances, marketing can not only be done directly/offline but can also be done indirectly via the internet. We are social data records that around 49.5% of the reasons users actively use the internet in Indonesia are to find out about products and brands. This amount can be an opportunity for business people to market their products online. Taman Sringanis is one of the companies that processes medicinal plants into herbal medicines and herbal medicines in Bogor City. In its marketing activities, the Taman Sringanis company is still experiencing difficulties, because the company only relies on direct sales in offline stores and has not utilized digital as a marketing medium. This research aims to develop appropriate alternative marketing strategies for Herbal Medicine products in Taman Sringanis. The analytical tool used in this research is SWOT analysis, which includes: the IFE Matrix, EFE Matrix, and IE Matrix. The results of the data analysis produced in the IE Matrix can be concluded that Taman Sringanis is in quadrant IV (growth and build), so the alternative that can be chosen is to carry out online promotional activities by utilizing the image and quality of product to increase sales and utilizing the internet by conducting marketing online to reach new market segments.
Confess: Menjelajahi maraknya Confeesion Online di kalangan remaja di era digital dan implikasi psikologisnya: Confess: Exploring the rise of online confessions among teens in the digital era and their psychological implications Aprilia, Natasya; Hakim, Lukman
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 1 (2025): February 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i1.18536

Abstract

TikTok's growth has dramatically altered the terrain of teenage social interaction, establishing a one-of-a-kind platform for self-expression and peer participation. This study investigates the problem of adolescent confessions via the TikTok platform, focussing on how the app may be used to share personal experiences and feelings. Furthermore, the researcher want to investigate the influence of someone confessing or declaring their sentiments first to a loved one. Using a qualitative method, this study examines several TikTok patterns for Confess activities that encourage viewers to expose sensitive elements of their life, typically in the name of amusement or humour. According to the findings, TikTok activities are not only promotes a sense of community and belonging among teenagers, but it also influences their self-esteem and identity construction. Confession allows individuals to manage their weaknesses, seeking approval and support from their friends while dealing with societal pressures. According to analysis, confessing can have both beneficial and bad implications, including anxiety caused by public attention. This study contributes to a better understanding of how digital platforms impact teenage behaviour and mental health in today's world by investigating the dual nature of confessing on TikTok. Confession, on the other hand, can give direct emotional experiences in the form of rejection and acceptance, which can have a considerable impact on people' well-being, with a wide variety of effects ranging from mild to major. 
The Role of the Nagari Government in Empowering Women Farmers Groups (WFG) Producing Processed Cinnamon Products in Nagari Malalak Barat Aprilia, Natasya; Eriyanti, Fitri
The Future of Education Journal Vol 4 No 7 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.935

Abstract

This research is motivated by the significant potential of cinnamon commodities in Nagari Malalak Barat, Agam Regency, managed by the Women's Farmers Group (KWT) to produce various processed products. However, the empowerment efforts carried out by the Nagari Government still face several obstacles, such as the lack of policy support, limited market access, and insufficient continuous training. This study aims to describe the role of the Nagari Government in empowering KWT, as well as to identify the supporting and inhibiting factors. The research uses a qualitative approach with data collection techniques including interviews, observations, and document studies. The results show that the role of the Nagari Government can be seen in its functions as a regulator, dynamizer, and facilitator, but its implementation has not been optimal. Supporting factors include the potential of the commodities and initial government support, while inhibiting factors include limited capital, technology, and regulations. Therefore, more concrete and sustainable strategies are needed to enhance the independence of KWT.
Co-Authors Adrian Adrian Fitri Eriyanti Lukman Hakim Permata, Irma Sari