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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Coopetition : Jurnal Ilmiah Manajemen
Wahyu, Wahyu Maulana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Revealing the Role of Service Quality and Brand Awareness in Shaping Customer Satisfaction Mobile Banking Users Through Excellent Service Wahyu, Wahyu Maulana; Istianah Asas
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.7

Abstract

Banking in Indonesia has been actively developing mobile banking-based technology because many already have this facility. Transactional banks in Indonesia, on average, can be said to experience electronic transactions every month, reaching 80-90 percent of the number of customer transactions. The top brand index in mobile banking in this research is trending downward from 2020 to 2022. This is the basis for conducting this research. The research was conducted with a sample of customers who used the mobile banking application and the research was carried out at the Pamekasan Branch KCP. This type of research is quantitative research with secondary data originating from questionnaires. The analysis tool used is SmartPLS with SEM-PLS data analysis techniques. The results of the direct influence research show that the service quality variables (p-value 0.035) and brand awareness (p-value 0.040) have an effect on customer satisfaction, while the service quality variables (p-value 0.278) and brand awareness (p-value 0.216) have no effect on excellent service and excellent service (p-value 0.095) have no effect on customer satisfaction. The indirect influence research results show that excellent service is not an intervening variable between service quality variables (p-value 0.321) and brand awareness (p-value 0.248) on customer satisfaction
Comparative Analysis of Entrepreneurship Management in Financial Management in the Educational Environment of the Kapedi, Sumenep Wahyu, Wahyu Maulana; Asas, Istianah Asas; Marsum, Marsum
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/1xcr2r55

Abstract

This research is motivated by the importance of entrepreneurship for every group, especially in the educational environment, to encourage a better economy in the future. Where this will have an impact on financial management which is one of the goals of entrepreneurship itself, namely boosting the economy. The problem faced is how to implement effective entrepreneurship management so that it has an impact on good financial management. The aim of this research is to analyze the application of entrepreneurship management which has an impact on financial management in the educational environment. The method in this research is quantitative comparative where the subjects are students in the educational environment of SMKS DARUN NAJAH, samples taken using purposive sampling techniques. Data collection used field observations and interviews. The analysis technique uses a 2 independent sample t test. The research results show that from the results of the 2 independent sample t test, there is a significant difference in sales of soy milk and bread products between class 2 and class 3 students; the normality assumption is not met; From the results of the Mann-Whitney test, there is a significant difference in sales of soy milk and bread products between class 2 and class 3 students
Co-Authors Asas, Istianah Asas Istianah Asas Marsum Marsum