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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Bisnis, Manajemen, dan Akuntansi Triwikrama: Jurnal Ilmu Sosial
Istianah Asas
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEDAGANG KAKI LIMA DI PAMEKASAN MADURA Istianah Asas; Gazali Gazali
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 7 No 1 (2020): Jurnal Bisnis Manajemen dan Akuntansi - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

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Abstract

Penelitian ini bertujuan menguji pengaruh Orientasi Kewirausahaan terhadap Kinerja Pedagang Kaki Lima di Pamekasan Madura. Populasi dalam penelitian ini adalah Pedagang Kaki Lima di Pamekasan Madura. Sedangkan sampel yang diambil adalah para Pedagang Kaki Lima yang telah memulai usahanya lebih daria satu tahun. Penelitian ini menggunakan teknik convenience sampling yaitu pengambilan sampel karena faktor kemudahan. Alat analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda. Berdasarkan hasil pengujian hipotesis, dapat disimpulkan bahwa innovativeness, risk taking dan proactiveness berpengaruh terhadap kinerja UMKM.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan pada PT. Makmur Jaya Pamekasan Istianah Asas; Martha tona
Triwikrama: Jurnal Ilmu Sosial Vol. 2 No. 6 (2023): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

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Abstract

This study aims to determine the effect of leadership style and work motivation on the performance of employees at the PT. Makmur Jaya Pamekasan. Data obtained from distributing questionnaires to employees of PT. Makmur Jaya Pamekasan. This study uses data collection techniques, namely saturated sampling, where all members of the population used are all employees at PT. Makmur Jaya Pamekasan. Data analysis uses multiple linear regression to obtain a comprehensive picture of the relationship between variables. The results of the study show that leadership style and work motivation have a positive and significant effect on the performance of the employees PT. Makmur Jaya Pamekasan
UMKM Cakap Digital melalui Penerapan E-Commerce: Studi Empiris di Kota Tarakan Meylin Rahmawati; Sulistya Rini Pratiwi; Rika Wahyuni; Kartini, Kartini; Istianah Asas
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 2 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i2.2790

Abstract

Measuring the effectiveness of e-commerce implementation is important to ensure online strategies meet MSME business goals. It helps evaluate whether investments in e-commerce are producing expected results, identify areas that need improvement, and adjust marketing approaches to increase sales and customer satisfaction. Effective measurement enables MSMEs to make data-driven decisions, maximize resources and strengthen their competitive position in the digital market. Based on this, this study aims to identify the benefits and barriers and measure effectiveness in implementing e-commerce. The method used in this research is effectiveness and a mix methods approach regarding barriers and benefits. The results show that the most perceived benefit is being able to expand the market, with the highest obstacle being low understanding of technology. The effectiveness ratio of implementing e-commerce in Tarakan City is 73%, which is in the quite effective category. Meanwhile, government support for the implementation of e-commerce by MSMEs is in the ineffective category.
Revealing the Role of Service Quality and Brand Awareness in Shaping Customer Satisfaction Mobile Banking Users Through Excellent Service Wahyu, Wahyu Maulana; Istianah Asas
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.7

Abstract

Banking in Indonesia has been actively developing mobile banking-based technology because many already have this facility. Transactional banks in Indonesia, on average, can be said to experience electronic transactions every month, reaching 80-90 percent of the number of customer transactions. The top brand index in mobile banking in this research is trending downward from 2020 to 2022. This is the basis for conducting this research. The research was conducted with a sample of customers who used the mobile banking application and the research was carried out at the Pamekasan Branch KCP. This type of research is quantitative research with secondary data originating from questionnaires. The analysis tool used is SmartPLS with SEM-PLS data analysis techniques. The results of the direct influence research show that the service quality variables (p-value 0.035) and brand awareness (p-value 0.040) have an effect on customer satisfaction, while the service quality variables (p-value 0.278) and brand awareness (p-value 0.216) have no effect on excellent service and excellent service (p-value 0.095) have no effect on customer satisfaction. The indirect influence research results show that excellent service is not an intervening variable between service quality variables (p-value 0.321) and brand awareness (p-value 0.248) on customer satisfaction
Co-Authors Gazali Gazali Kartini Kartini Martha tona Rahmawati, Meylin Rika Wahyuni Sulistya Rini Pratiwi Wahyu, Wahyu Maulana