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All Journal English Language in Focus (ELIF) Journal of English Development Saksama: Jurnal Sastra Journal of English Language Teaching and Literature (JELITA)
Sakinah, R Myrna Nur
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Journal : Journal of English Development

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Trichotomy in Visual and Written Text of the Honor of Kings Advertisement: A Semiotic Case by Peirce Edelwis Chairunnisa; Dewi Kustanti; R. Myrna Nur Sakinah
Journal of English Development Vol. 5 No. 1 (2025): Journal of English Development
Publisher : Prodi Tadris Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jed.v5i1.5174

Abstract

This study analyzes the use of semiotic signs in advertisements for the popular MOBA game Honor of Kings through Peirce's trichotomy theory. The research focuses on analyzing the visuals and written text in the ads to understand how these elements convey messages. Descriptive qualitative method with data collection through purposive sampling method was applied in this research. From the 38 data that the author found, 11 data were taken in the form of 7 visuals and 4 written texts from two video advertisements entitled “Welcome to Honor of Kings” and “Honor of Kings Launch Date Trailer.” The research findings reveal that the combination of visual and written text creates a cohesive and continuous narrative that increases audience engagement and interest. This study contributes to the field of semiotics and marketing by showing how semiotic elements in advertising can shape meaningful and effective communication strategies. The findings offer insights for marketers and academics on improving message delivery in digital media through semiotic signs.
The Verbal and Non-Verbal Trichotomies in Wolf-Themed Memes: English Aulia Nur Fadilla Syahputri; Lili Awaludin; R. Myrna Nur Sakinah
Journal of English Development Vol. 5 No. 1 (2025): Journal of English Development
Publisher : Prodi Tadris Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jed.v5i1.5378

Abstract

This study investigates wolf-themed memes using Peirce’s semiotic framework to explore how meaning is constructed through verbal and non-verbal elements. The research highlights the importance of understanding these memes in the context of digital culture, where they serve as a medium for emotional expression and commentary. A qualitative content analysis revealed that qualisign and index were the most prominent semiotic elements in wolf-themed memes, emphasizing the role of visual and emotional tones in shaping meaning. The findings demonstrate how textual and visual components work together, with minimalistic choices effectively encapsulating complex themes. By applying a semiotic perspective, this research offers insights into the layered meanings behind wolf-themed memes and their cultural relevance as a form of communication. These results underscore the value of semiotics in interpreting internet memes, revealing their potential as symbolic tools for self-expression and digital interaction.
Co-Authors Andang Saehu Aulia Nur Fadilla Syahputri Deni Suswanto Dewi Kustanti Edelwis Chairunnisa Fairuz Khalisha Lili Awaludin Nurazizah, Maya Siti Wicaksono, Bagus Prawira Satrio