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All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Sciences and Arts Inaba of Community Services Journal
Wanda, Syalwa Nazhifah Aulya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Training And Mentoring Of The Creative Women’s Group Tanginas To Develop Innovative Bamboo Shoot-Based Products In Cimareme Village, West Bandung Regency Nurillah, Dewi Fitriani; Wanda, Syalwa Nazhifah Aulya; Auliya, Nisa; Ridwan, Ridwan; Herlinawati, Erna; Syarif, Devyanthi; Sajekti, Tjipto
Inaba of Community Services Journal Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i2.385

Abstract

Community empowerment through the utilization of local potential is the focus of the community service program. This program aims to empower the Creative Women's Group Tanginas in Cimareme Village, West Bandung Regency, by optimizing bamboo shoots as raw materials for innovative products. Various training and mentoring are carried out to improve digital marketing skills, standard operating procedures, and financial reporting. Evaluation using pre-tests and post-tests showed a significant increase in participants' knowledge and skills, especially in utilizing digital platforms such as websites for branding and sales. This program has succeeded in increasing production capacity, standardizing product quality, and expanding market reach, thus contributing to the sustainability of the local economy
Pemanfaatan Rebung Sebagai Bahan Baku Makanan Sehat oleh Kelompok Wanita Kreatif “Tanginas” Desa Cimareme Herlinawati, Erna; Ridwan, Ridwan; Wardhiani, Wini Fetia; Suryaningprang, Andre; Auliya, Nisa; Nurillah, Dewi Fitriani; Wanda, Syalwa Nazhifah Aulya
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.16705

Abstract

Pengabdian Masyarakat di Desa Cimareme, Kecamatan Ngamprah, Kabupaten Bandung Barat untuk membantu Kelompok Wanita Kreatif (KWK) “Tanginas” yang terkendala dalam pemanfaatan Rebung sebagai bahan baku makanan sehat, meliputi terbatasnya: kapasitas produksi, pengetahuan dan keterampilan, inovasi pengembangan produk, IPTEKS dan pemasaran masih konvensional, Pengabdian melibatkan 43  peserta dari KWK “Tanginas”, komunitas virageawie. Pemerintah daerah, dan Universitas. Peserta memperoleh pelatihan dan pendampingan pengelolaan website, fotografi, digital marketing, pembuatan laporan keuangan, standar mutu produksi, sertifikasi halal dan NIB. Data diperoleh melalui wawancara, observasi, FGD, dan pre-test-post-test. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan mitra dalam pengelolaan website, membuat foto produk, serta pemenuhan mutu produksi. Rata-rata skor post-test meningkat menjadi 85 dibandingkan pre-test 67. Website Awisfoddie.com yang dibangun membantu produk KWK “Tanginas” lebih dikenal dan meningkat penjualannya, terbukti dengan peningkatan interaksi dan pesanan melalui platform digital. Partisipasi aktif KWK “Tanginas” menunjukkan relevansi teknologi dan inovasi dalam menciptakan peluang ekonomi baru. Pengabdian ini berhasil meningkatkan pengetahuan, keterampilan dan kemandirian ekonomi KWK “Tanginas” dalam  produksi, pengembangan dan pemasaran produk melalui pemanfaatan teknologi digital. Untuk memastikan keberlanjutan usaha, KWK “Tanginas” terus berinovasi dan berkreasi dalam pengembangan produk, berkolaborasi dan bersinergi dengan pemerintah, akademisi, dan  instansi terkait.
Product Quality, Digital Marketing, and Content Marketing Effects on Visitor Decisions at Saung Jembar Wanda, Syalwa Nazhifah Aulya; Karamang, Ezra; Muttaqin, Ridlwan
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7628

Abstract

The development of digital technology has changed the way consumers make purchasing decisions, especially in the culinary and tourism sectors. This study aims to analyze the influence of product quality, digital marketing, and content marketing on visitor decision-making at Saung Jembar, Tasikmalaya Regency. This study uses a quantitative approach with a descriptive-verificative method, where data is collected through questionnaires distributed to 85 visitors to Saung Jembar. Data analysis is carried out using multiple linear regression tests to examine the influence of the three variables on visitor decisions. The results show that product quality has a significant influence on visitor decisions, with food taste and product consistency as the dominant factors in creating a positive experience. Digital marketing also has a positive effect, although overly frequent promotions can reduce its effectiveness. Content marketing, especially through storytelling and authentic visual content, has been proven to have a significant influence on visitor decisions. Simultaneously, these three variables explain 95.6% of the variation in Saung Jembar visitors' decision-making. In conclusion, the success of Saung Jembar's marketing strategy is highly dependent on the synergy between product quality and effective and authentic digital marketing. This study recommends that Saung Jembar pay more attention to the alignment between expectations built through digital promotions and the reality on the ground, as well as improving the quality of content to make it more attractive and relevant in order to attract more visitors.
Co-Authors Andre Suryaningprang Auliya, Nisa Erna Herlinawati Karamang, Ezra Muttaqin, Ridlwan Nurillah, Dewi Fitriani Ridwan Ridwan Syarif, Devyanthi Tjipto Sajekti Wini Fetia Wardhiani