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All Journal Empowerment : Jurnal Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika
Rahayu, Ni Putu Febri Lintang
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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DAYA TARIK GLAD2GLOW DI TIKTOK: BAGAIMANA BRAND AMBASSADOR, KUALITAS PRODUK, DAN HARGA MEMPENGARUHI MINAT BELI Rahayu, Ni Putu Febri Lintang; Prawitasari, Putu Putri; Lestari, Ni Putu Nina Eka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.812

Abstract

This research was conducted to analyze the impact of brand ambassadors, product quality, and prices both separately and simultaneously on consumer buying interest. The sample used was taken from 114 consumers aged between 17 and 30 years old, living in Denpasar, and are active users of the TikTok Application. This research was conducted using the SPSS application version 26. This study shows that brand ambassadors have a positive influence on buying interest, as well as product quality which has a positive effect. In addition, price has also been proven to have a positive influence on buying interest. Simultaneously, brand ambassadors, product quality, and price have a significant influence on consumer buying interest. The percentage of the influence of independent variables on buying interest is 70.1%. The advice that researchers can share, namely Glad2Glow on the TikTok Application, is expected to collaborate with artists or influencers who understand Glad2Glow products, always be consistent in maintaining product quality, make price policies that are more competitive, and always bid on products according to the needs or desires of consumers and have good quality
Pendampingan Pada Masyarakat di Kantor Imigrasi Kelas I TPI Denpasar tentang Perlindungan Status dan Hak Berkewarganegaraan Ganda Rahayu, Ni Putu Febri Lintang; Putri, Dewa Ayu Putu Adhiya Garini
Empowerment : Jurnal Pengabdian Masyarakat Vol. 8 No. 03 (2025): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v8i03.10387

Abstract

The state apparatus, namely immigration, has a very important role in resolving the problem of dual citizenship, with its authority to regulate and protect traffic and the safety of people related to the country. This study aims to analyze the role of the Class I Immigration Office of TPI Denpasar in carrying out its duties for the protection and fulfillment of rights to children with dual citizenship (ABG). The method used in the implementation of this activity is direct observation, and also assistance activities in providing information related to the requirements and procedures for registering children with dual citizenship. With the results of the discussion, the Class I Immigration Office of TPI Denpasar has played an important role in ensuring the fulfillment of rights and obligations as well as protection for the citizens, and also immigration carries out monitoring of dual citizenship children at the time of arrival and departure such as the right to temporarily stay in Indonesia or travel to other countries.
Co-Authors Dewa Ayu Putu Adhiya Garini Putri Ni Putu Nina Eka Lestari Prawitasari, Putu Putri