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All Journal JAF- Journal of Accounting and Finance Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Revenue : Jurnal Ilmiah Akuntansi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Bina Bangsa Ekonomika Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Jurnal Akuntansi Manado (JAIM) Indo-Fintech Intellectuals: Journal of Economics and Business
Prawitasari, Putu Putri
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PENDAMPINGAN PENENTUAN HARGA POKOK PRODUKSI BAGI PELAKU UMKM DI DESA SAMPALAN KLOD KLUNGKUNG Dewi, Putu Pande R. Aprilyani; Budiadnyani, Ni Putu; Arlita, I G A Desy; Prawitasari, Putu Putri
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.1955

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important function in developing an economy in Indonesia. MSMEs are considered as businesses that are able to survive in the midst of an economic crisis, the proof is that the government entrusts MSMEs to reduce the negative impacts of the economic crisis, where like the Covid-19 pandemic that is currently sweeping the world, Indonesian people choose to become MSMEs as a choice for business. One of the problems faced by MSME actors is that there are still difficulties in determining the cost of production (HPP). Most business actors in Sampalan Klod Village, Klungkung, are still blind to the importance of bookkeeping and lack understanding in calculating the cost of production. The implementation of this activity consists of 2 main activities, namely presenting material related to the importance of determining the cost of production because it is to find out how much costs are incurred in processing raw materials into finished goods that are ready to be sold as well as providing education on how to determine the cost of production and helping the public in calculating and create cost of production. With this training, several MSME business actors have succeeded in determining the cost of goods produced and knowing the profit earned each month.
Pendampingan dan Pelatihan Digital Marketing Sebagai Media Pemasaran Happy Bali Wedding Prawitasari, Putu Putri; Rama Dana, I Kadek Agus; Sariani, Ni Luh Putu
Jurnal Edukasi dan Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): Desember 2023
Publisher : Yayasan Insan Literasi Cendekia (INLIC) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jepkm.v2i2.65

Abstract

Wedding Organizer adalah suatu jasa yang memberikan pelayanan khusus secara pribadi yang bertujuan untuk membantu calon pengantin dan keluarga calon pengantin dari mulai perencanaan (planning) sampai tahap pelaksanaan. Di era yang serba praktis, tentu banyak orang ingin mempunyai plan untuk pernikahan yang indah. Maka dari itu wedding organizer hadir untuk mewujudkan wedding dream untuk para customer. Di lihat dari banyaknya venue yang berada dibali membuat maraknya yang membuka usaha wedding organizer sehingga banyaknya pesaing yang berada di bali. Untuk dapat bersaing dari competitor, Happy Bali Wedding Hendaknya dapat mengoptimalkan media social yang dimiliki. Dalam pendampingan kali ini dilakukan melalui 3 metode yakni persiapan, pelaksanaan dan evaluasi.. Hasil pengabdian menunjukkan adanya peningkatan terhadap sales dan target market Happy Bali Wedding.
Kaitan Mental Accounting Dan Perilaku Keuangan Terhadap Keputusan Investasi Investor Milenial Post Pandemi Covid 19 Prawitasari, Putu Putri
Jurnal Akuntansi Manado (JAIM) Volume 5. Nomor 1. April 2024
Publisher : Fakultas Ekonomi Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jaim.vi.5863

Abstract

The Covid-19 pandemic has made online purchases increase quite dramatically. T The focus of mental accounting is how one should respond and evaluate a situation when there are two or more possible outcomes. The concept of behavioral finance takes into account various types of investors in the perception of risk associated with investment decisions. In this study, an analysis was carried out regarding how the influence of Mental accounting and Behavioral finance owned by Millennial investors in Denpasar on investment decisions. The sample was taken using a purposive sampling technique, so that the total sample is 100 millennial investors. The results of this study show that mental accounting and behavioral finance positively and significantly influence the investment decisions of millennial investors in Denpasar.
STRENGTHENING BANK LIQUIDITY: ANTICIPATING POST-COVID-19 RELAXATION CESSATION WITH INSTITUTIONAL OWNERSHIP AND CAPITAL STRUCTURE Nurmalasari, Made Ratih; Prawitasari, Putu Putri; Diah Kumalasari, Putu
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 1 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i1.165

Abstract

This study aims to examine the impact of institutional ownership and capital structure on banking liquidity in Indonesia in the context of the impending cessation of relaxation measures by Bank Indonesia and the Financial Services Authority (OJK) post-COVID-19 pandemic. Using data collected from several banks in Indonesia and analyzed through multiple linear regression methods, this research investigates how institutional ownership and capital structure, measured by the Debt to Equity Ratio (DER), influence bank liquidity as measured by the Current Ratio. Additionally, this study proposes new innovations for optimizing institutional ownership to enhance banking liquidity, including increased financial transparency, the adoption of blockchain technology for asset management, and the development of sustainable financial products. The analysis results show that institutional ownership has a positive and significant impact on bank liquidity, where an increase in institutional ownership contributes to enhanced liquidity. Conversely, capital structure, as measured by DER, has a negative and significant impact on bank liquidity. This indicates that an increase in DER tends to reduce bank liquidity. Based on these findings, innovative recommendations are provided for banks to optimize their institutional ownership and capital structure.
BLOCKCHAIN TECHNOLOGY IN THE CARBON MARKET: ENHANCING TRANSPARENCY AND TRUST IN EMISSIONS TRADING Prawitasari, Putu Putri; Nurmalasari, Made Ratih; Kumalasari, Putu Diah
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2025): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i2.638

Abstract

Climate change demands urgent solutions, and blockchain technology offers a promising way to enhance transparency and trust in emissions trading, a key component of carbon markets. By providing a decentralized, secure platform for tracking and verifying emissions data, blockchain can address issues like lack of transparency and trust that have limited the effectiveness of carbon markets. This innovation could streamline the trading of carbon credits, promoting sustainable practices among businesses and supporting the transition to a low-carbon economy. The study employs qualitative research methods, including a literature review from the Scopus database and case study analysis, to explore the application of blockchain in carbon markets. Industry reports and real-world case studies provide additional insights. Findings suggest that while blockchain has significant potential, its successful integration into the carbon market requires overcoming several barriers, including regulatory, technological, and organizational challenges. The paper highlights both the opportunities and obstacles for blockchain's adoption in carbon trading, contributing to efforts aimed at mitigating climate change.
ANALISIS HUBUNGAN FUNDAMENTAL DAN HARGA SAHAM DI INDEKS LQ45: PERAN INFLASI SEBAGAI VARIABEL MODERASI Prawitasari, Putu Putri; Krisna Wiguna, Putu; Istri Agung Maheswari, Anak Agung; Arniti, Ni Ketut
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2025): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i2.690

Abstract

This study aims to examine the effect of earnings per share (EPS) and return on assets (ROA) on stock prices with inflation as a moderating variable in LQ 45 mining sector companies for the 2023 period.The population in this study is 10 mining sector companies listed in the LQ 45 composite stock index in 2023. The sampling technique uses the purposive sampling method. The research method used is quantitative with data sources in the form of secondary data. The data analysis method uses multiple linear regression analysis with SPSS. The results of this study provide empirical evidence that the EPS independence variable has a positive effect on the stock price while ROA has a negative effect on the stock price, and inflation is unable to moderate EPS and ROA on the stock price
TRANSFORMASI DIGITAL: FINANCIAL TECHNOLOGY SEBAGAI PENDUKUNG UTAMA KINERJA UMKM DI TABANAN Prawitasari, Putu Putri; Dinatha Putra, Putu Esa
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2025): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i2.708

Abstract

This study aims to examine the influence of financial literacy, financial inclusion, financial technology on the performance of MSMEs. The study population included 47,957 MSME actors in Tabanan Regency, with a sample of 100 respondents, selected using the purposive sampling method. The data used are primary data. Data analysis was carried out using SPSS version 30 software with the F test method, t test, determination coefficient test, multiple linear regression analysis, and classical assumption test. The empirical results of the study indicate that financial literacy, financial inclusion, and financial technology have a positive influence on the performance of MSMEs. Overall, the performance of MSMEs is proven to be significantly influenced by the three independent variables.
PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI RISIKO DAN FITUR LAYANAN TERHADAP MINAT MENGGUNAKAN E-WALLET DANA PADA GENERASI Z DI KOTA DENPASAR Putri, Ida Ayu Kade Setia; Prawitasari, Putu Putri; Suryanata, I Gusti Ngurah Putra; Kustina, Ketut Tanti
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.750

Abstract

This study aims to evaluate the influence of perceived ease of use, perceived risk, and service features on the interest in using the DANA e-wallet among Generation Z in Denpasar. The advancement of technology in the 4.0 industrial era has encouraged the use of e-wallets as a primary payment method, especially among young people who prefer cashless transactions due to the convenience and flexibility offered. Using a quantitative approach with a sample of 100 respondents selected through purposive sampling, this research employed an online questionnaire to measure perceived ease of use, perceived risk, and service features as they relate to usage interest. Data analysis was conducted through multiple linear regression using SPSS. The findings show that all three independent variables have a positive and significant influence on the interest in using the DANA e-wallet. Perceived ease of use and service features have a substantial impact on influencing Generation Z’s interest, while perceived risk, although significant, has a lesser effect. This study's conclusions provide insights for developing e-wallet services that better align with Generation Z's preferences and suggest further research to include additional relevant variables and expand the geographical scope of study
PENGARUH SALES PROMOTION, CUSTOMER EXPERIENCE, DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION Sewakottama, Nyoman Gede Rastra; Prawitasari, Putu Putri; Tirtayani, I Gusti Ayu; Ariwangsa, I Gusti Ngurah Oka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.752

Abstract

The purpose of this study is to reveal the influence  of sales promotion, customer experience, and brand image partially and simultaneously on repurchase intention. The sample of this study amounted to 100 Gen Z consumers who visited Starbucks branches in Ubud. Data analysis techniques include validity test, reliability test, classical assumption test, multiple regression analysis, determination coefficient test, F test, and t test. The results of the study show that sales promotion, customer experience, and brand image have a significant effect on repurchase intention, sales promotion has a positive and significant effect on repurchase intention,  customer experience has a positive and significant effect on repurchase intention, Brand image has a positive and significant effect on repurchase intention. This has a significant positive influence on repurchase interest. The magnitude of the influence of independent variables on repurchase interest was 59.5%. The suggestions that researchers can give are as follows: It is recommended that Starbucks Ubud stores proactively provide information whenever there is a promotion of a product package at a lower price to consumers, so that more consumers need to buy, assess your employees' communication skills, and provide training to your employees. Always provide products that suit the consumer's lifestyle, promote well, provide a good experience to consumers, and build a good image in the eyes of consumers
PENGARUH SOCIAL MEDIA MARKETING, INFLUENCER, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN MENGINAP DI HOTEL THE KAYON RESORT Permatasari, Komang; Prawitasari, Putu Putri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v8i2.760

Abstract

This study aims to determine the influence of social media marketing, influencers, and online customer reviews partially and simultaneously on the decision to stay. The sample in this study is 140 guests who stay at the Kayon Resort Hotel. The data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, it was obtained that social media marketing, influencers and online customer reviews have a significant effect on the decision to stay, social media marketing has a positive and significant effect on the decision to stay, influencers have a positive and significant effect on the decision to stay, and online customer reviews have a significant positive effect on the decision to stay. The magnitude of the influence of the independent variable on the decision to stay was 74.2%. The suggestion that the researcher can give is that The Kayon Resort Hotel should always be active in providing information The Kayon Resort should always create interesting content, so that later many consumers will comment on social media, in implementing promotions, collaborating with well-known influencers, always trying to make the tourists who stay satisfied, and always maintaining a good reputation, So that later consumers always give good reviews on various online platforms.
Co-Authors Anak Agung Ayu Intan Puspadewi Araeza, I Dewa Gede Revindra Ari Krismajayanti, Ni Putu Ariwangsa, I Gusti Ngurah Oka Arniti, Ni Ketut Budayasa, I Putu Gede Dewi, Ni Ketut Ari Kesuma Dewi, Ni Komang Teni Shintya Diah Kumalasari, Putu Dika Juliantari, Ni Kadek Dinatha Putra, Putu Esa Fungky Arsana, I Komang Gusi Putu Lestara Permana I Dewa Gede Agung Pandawana I Dewa Made Adi Baskara Joni I G. A. Desy Arlita I Gusti Ayu Tirtayani I Gusti Ngurah Putra Suryanata Ida Ayu Putu Megawati Ida Bagus Raka Suardana Istri Agung Maheswari, Anak Agung Juniarta, I Made Hendra Krismajayanti, Ni Putu Ari Krisna Wiguna, Putu Kustina, Ketut Tanti Lestari , Ni Putu Nina Eka Lestari, Ni Putu Eka Made Ratih Nurmalasari Maheswari, Anak Agung Istri Agung Manik Parasari , Nyoman Sri Ngurah Oka Ariwangsa, I Gusti Ni Ketut Anjani Ni Putu Budiadnyani Ni Putu Budiadnyani Ni Putu Nina Eka Lestari Ni Wayan Lasmi Partama, I GD. Yudha Permatasari, Komang Purwaningsih, Ni Kadek Asyang Putri, Ida Ayu Kade Setia Putu Diah Kumalasari Putu Pande R. Aprilyani Dewi Rafa Nafisah, Ghalda Syadza Rahayu, Ni Putu Febri Lintang Rama Dana, I Kadek Agus Saputra, I Gede Ega Sasadara, Maria Malida Vernandes Sewakottama, Nyoman Gede Rastra Sutrisno, Eldamaris Suwardyanba, Gede Irfan Wahyu Pidada Pemaron, Ida Bagus