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All Journal Journal of Islamic Economics El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IECON: International Economics and Business Conference
Saniatun Nurhasanah
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Analysis of Factors That Influence Purchasing Decisions on Rajuta Bamboo in Yogyakarta Marlina Nur Cahyana; Saniatun Nurhasanah; Fitroh Adhilah
IECON: International Economics and Business Conference Vol. 2 No. 1 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/f4ynrc68

Abstract

Natural Resource management is an important thing that must be discussed and  studied in carrying out national development. One of the natural resources that is easy to find and has many benefits that can be obtained by the people of Indonesia is bamboo. Bamboo crafts are one of the leadinig commodities in Yogyakarta, because the Yogyakarta region is famous as a cultural city that produces many bamboo handicraft is an asset of the Indonesian state. Rattan handicraft exports are an asset of the Indonesia state that is experiencing an increase to reached US$301.68 million, this achievement occurred due to the large number of tourists and local people who are interested in bamboo and rattan handicraft. Tourists and local people who are in various kinds of as for the factors that can influence purchasing decisions are store location, social media, electronic word of mouth (e-wom) this method is one ofe the methods of promoting Rajuta Bamboo product. This method is very effective and has a considerable opportunity in marketing activies because if consumers are satisfied with the products the have purchased, they will make purchasing decisions. Data processing was implemented using Partial Least Square (PLS 4.0) and respondents 100 consumer at Rajuta Bamboo in Yogyakarta. This Research state that the three hypoteses are well accepted, namely store location, social media and electronic word of mouth (e-wom) has a positive and significant influenece on purchasing decisions. This research wants to determine the effect of using store location, social media and electronic word of mouth (e-wom) on purchasing decisions on Rajuta Baamboo products in Yogyakarta, both partially and simultaneously.
Pengaruh Lingkungan Sosial, Ekspektasi Pendapatan, dan Fleksibilitas Kerja Terhadap Minat Menjadi Pemasar Afiliasi Nailah Nasywa Suci; Saniatun Nurhasanah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8000

Abstract

This study aims to examine the influence of social environment, income expectations, and work flexibility on the interest of the Jabodetabek community in pursuing a career as affiliate marketers. This research employs a descriptive quantitative approach. Additionally, purposive sampling is utilized for the sampling process, with criteria targeting individuals aged at least 15 years in the Jabodetabek area who are currently involved in or have an interest in becoming affiliate marketers. Data were successfully collected from 387 respondents and analyzed using multiple linear regression analysis with the assistance of IBM SPSS 22 software. The findings indicate that the social environment variable has a positive and significant effect on the interest of the Jabodetabek community in becoming affiliate marketers. Similarly, the income expectation variable positively and significantly influences their interest, as does the work flexibility variable. Furthermore, the study demonstrates that the social environment, income expectations, and work flexibility collectively have a positive and significant impact on the interest of the Jabodetabek community in pursuing affiliate marketing. This study carries important practical implications for businesses, digital platforms, and affiliate marketing programs. Companies can leverage social influence by fostering supportive communities, promoting success stories, and encouraging peer recommendations to attract new affiliates.
Green Marketing and ICSR: The Influence of Brand Image on Purchase Decision Products PT. Paragon Technology Innovation Putri Syalwa, Fitria; Saniatun Nurhasanah
Journal of Islamic Economics (JoIE) Vol. 5 No. 2 (2025)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v5i2.10632

Abstract

Introduction: This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product. Research Methods: This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to respondents in the Jabodetabek area through the consument of PT. Paragon Technology Innovation. The analysis technique used is Partial Least Square - Structural Equation Modeling (PLS-SEM). Results: Green marketing does not have a significant effect on the purchase decision of PT. Paragon products in the Jabodetabek area. Green marketing has a significant positive effect on the brand image of PT. Paragon products in the Jabodetabek area. Islamic corporate social responsibility has a significant positive effect on the purchase decision of PT. Paragon products in the Jabodetabek area. Islamic corporate social responsibility has a significant positive effect on the brand image of PT. Paragon products in the Jabodetabek area. Brand image has a significant positive effect on the purchase decision of PT. Paragon products in the Jabodetabek area. Conclusion: Based on the results of the study above, the following conclusions can be drawn: green marketing has no significant effect on purchase decisions on PT. Paragon Technology Innovation products; green marketing has a positive and significant effect on brand image on PT. Paragon Technology Innovation products; Islamic corporate social responsibility has a positive and significant effect on purchase decisions on PT. Paragon Technology Innovation products; Islamic corporate social responsibility has a positive and significant effect on brand image on PT. Paragon Technology Innovation products; brand image has a positive and significant effect on purchase decisions on PT. Paragon Technology Innovation products.
Co-Authors Fitroh Adhilah Marlina Nur Cahyana Nailah Nasywa Suci Putri Syalwa, Fitria