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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan
Utomo, Mohammad Nur
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of Optimizing MSME Profits Through Financial Management Competence in Tarakan City Islami, Rahmi Nur; Usman, Ferawati; Utomo, Mohammad Nur
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12253

Abstract

Purpose his research aims to measure the extent of financial management competence possessed by MSME players, including Education and Training, Legal Compliance, Partnerships, and Networks, as well as the Application of Digital Technology in optimizing their profits. Methodology The research method used by researchers is quantitative. This research was conducted on 100 MSMEs in Tarakan City. Data collection was carried out using a structured questionnaire. The sampling technique used in this research was simple random sampling. The data analysis technique uses multiple linear regression analysis using the SmartPLS program. Findings The analysis results show that education and training have a significant positive impact on optimizing MSME profits. Apart from that, Legal Compliance also has a significant positive impact on optimizing MSME profits. Networking has a significant positive impact on optimizing MSME profits. Digitalization positively optimizes MSME profits, although the impact may not be as strong as other variables. Originality The development of MSMEs in Tarakan City was followed by various problems, including not yet optimal financial management, which resulted in the difficulty of achieving optimal profit. Financial management is a problem in MSMEs because MSME owners often ignore the importance of recording financial reports. Thus, financial management is essential to apply to MSMEs.
Pengembangan Kewirausahaan Kreatif Melalui Youtuber: Studi Pada Mahasiswa dan Generasi Z Utomo, Mohammad Nur; Cahyaningrum, Widyastuti; Islami, Rahmi Nur
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1171

Abstract

The community service program "Development of YouTuber-Based Entrepreneurship for Students and Generation Z" aims to equip the younger generation with skills and understanding of the potential of digital platforms, especially YouTube. This program includes outreach activities, workshops, mentoring, content development and network collaboration.  Participants gain knowledge about how to utilize social media such as YouTube, Instagram, TikTok and Facebook to develop business. They are also trained in technical skills for creating video content, from shooting to editing. Participants were 30 students on 10 October 2024 at the economics faculty of the University of Borneo, Tarakan. Workshop, namely technical training in creating video content, including shooting, editing and creative strategies. Digital marketing strategies and personal branding are important materials for building a loyal audience and increasing competitiveness. This program emphasizes the principles of creativity, courage, innovation and adaptability as the basis for participants to develop as competent content creators. Mentoring activities involve experienced practitioners, providing practical insights and direction relevant to the digital world. As a result, this program has had a positive impact, helping participants understand opportunities in the digital world to develop sustainable entrepreneurship. It is hoped that this program will continue to develop with wider coverage and updated material for greater benefits.ABSTRAKProgram pengabdian masyarakat "Pengembangan Kewirausahaan Berbasis Pekerja Seni 'YouTuber' pada Mahasiswa dan Generasi Z" bertujuan membekali generasi muda dengan keterampilan dan pemahaman tentang potensi platform digital, khususnya YouTube. Program ini mencakup kegiatan penyuluhan, workshop, mentoring, pengembangan konten, dan kolaborasi jaringan.  Peserta memperoleh pengetahuan tentang cara memanfaatkan media sosial seperti YouTube, Instagram, TikTok, dan Facebook untuk mengembangkan bisnis. Mereka juga dilatih keterampilan teknis pembuatan konten video, dari pengambilan gambar hingga pengeditan. Peserta sebanyak 30 mahasiswa pada 10 oktober 2024 di fakultas ekonomi Universitas Borneo Tarakan. Workshop yaitu dengan Pelatihan teknis pembuatan konten video, termasuk pengambilan gambar, pengeditan, dan strategi kreatif. Strategi pemasaran digital dan personal branding menjadi materi penting untuk membangun audiens yang loyal dan meningkatkan daya saing. Program ini menekankan prinsip kreatif, berani, inovatif, dan adaptif sebagai landasan peserta untuk berkembang sebagai content creator kompeten. Kegiatan mentoring melibatkan praktisi berpengalaman, memberikan wawasan praktis dan arahan relevan dengan dunia digital. Hasilnya, Peserta memahami cara memanfaatkan platform digital, seperti YouTube, Instagram, TikTok, dan Facebook, untuk mendukung pengembangan usaha berbasis seni dan kreativitas.
Analysis of Optimizing MSME Profits Through Financial Management Competence in Tarakan City Islami, Rahmi Nur; Usman, Ferawati; Utomo, Mohammad Nur
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12253

Abstract

Purpose his research aims to measure the extent of financial management competence possessed by MSME players, including Education and Training, Legal Compliance, Partnerships, and Networks, as well as the Application of Digital Technology in optimizing their profits. Methodology The research method used by researchers is quantitative. This research was conducted on 100 MSMEs in Tarakan City. Data collection was carried out using a structured questionnaire. The sampling technique used in this research was simple random sampling. The data analysis technique uses multiple linear regression analysis using the SmartPLS program. Findings The analysis results show that education and training have a significant positive impact on optimizing MSME profits. Apart from that, Legal Compliance also has a significant positive impact on optimizing MSME profits. Networking has a significant positive impact on optimizing MSME profits. Digitalization positively optimizes MSME profits, although the impact may not be as strong as other variables. Originality The development of MSMEs in Tarakan City was followed by various problems, including not yet optimal financial management, which resulted in the difficulty of achieving optimal profit. Financial management is a problem in MSMEs because MSME owners often ignore the importance of recording financial reports. Thus, financial management is essential to apply to MSMEs.
Co-Authors Cahyaningrum, Widyastuti Rahmi Nur Islami Usman, Ferawati