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Indarta, Ahmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Dampak Konflik Israel-Palestina terhadap Niat Beralih (Switching Intention) pada Pembelian Konsumen: Pendekatan Push-Pull-Mooring Usnan, Usnan; Indarta, Ahmad; Hasyim, Fuad
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15430

Abstract

The Israel-Palestine conflict has sparked a boycott movement against Israeli products in Indonesia, particularly among pro-Palestinian consumers. This study aims to analyze the impact of push, pull, mooring, and sentiment variables on consumers' switching intention. The research employs the Push-Pull-Mooring (PPM) model approach. Data were collected through questionnaires using a simple random sampling technique and analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results indicate that push and pull factors increase consumers' switching intention, while mooring factors decrease it. Additionally, consumer sentiment towards the Israel-Palestine conflict significantly influences switching intention, both directly and as a moderator. This study contributes by integrating sentiment variables into the PPM theory, providing new insights into the influence of ethical, moral, and emotional factors on purchasing decisions. Recommendations include the importance of ethical marketing strategies and further research in countries with different socio-political contexts.
Faktor-faktor Loyalitas Generasi Z terhadap Mobile Banking yang dilengkapi Kecerdasan Buatan : Bank Syariah di Indonesia Lestari, Fitri; Indarta, Ahmad
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14954

Abstract

Abstract Islamic banks must be able to compete in the digital era along with technological advances in the financial industry. Islamic banks that are relatively new are often considered less popular and less experienced, hence they must take note of the growth and expansion of customer loyalty, especially in mobile banking services equipped with assistive intelligence (AI) to achieve competitive advantage. The aim of this research was to identify the elements that motivate Generation Z’s allegiance to AI-powered Islamic mobile banking. Generation Z residents of Surakarta made up the study’s population. Sampling used purposive sampling with 100 respondents. The approach used was quantitative and analyzed using IMB SPSS version 2023. The results of the study showed that service quality, trust, and satisfaction were determining factors for the loyalty of generation Z to Islamic mobile banking equipped with artificial intelligence (AI). Meanwhile, customer loyalty to Islamic mobile banking among Generation Z was not significantly impacted by religiosity. With this study, it is hoped that Islamic banks can increase customer loyalty by developing the determining factors for customer loyalty. Keywords : Customer loyalty, service quality, trust, satisfaction, religiosity
Faktor-faktor Loyalitas Generasi Z terhadap Mobile Banking yang dilengkapi Kecerdasan Buatan : Bank Syariah di Indonesia Lestari, Fitri; Indarta, Ahmad
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14954

Abstract

Abstract Islamic banks must be able to compete in the digital era along with technological advances in the financial industry. Islamic banks that are relatively new are often considered less popular and less experienced, hence they must take note of the growth and expansion of customer loyalty, especially in mobile banking services equipped with assistive intelligence (AI) to achieve competitive advantage. The aim of this research was to identify the elements that motivate Generation Z’s allegiance to AI-powered Islamic mobile banking. Generation Z residents of Surakarta made up the study’s population. Sampling used purposive sampling with 100 respondents. The approach used was quantitative and analyzed using IMB SPSS version 2023. The results of the study showed that service quality, trust, and satisfaction were determining factors for the loyalty of generation Z to Islamic mobile banking equipped with artificial intelligence (AI). Meanwhile, customer loyalty to Islamic mobile banking among Generation Z was not significantly impacted by religiosity. With this study, it is hoped that Islamic banks can increase customer loyalty by developing the determining factors for customer loyalty. Keywords : Customer loyalty, service quality, trust, satisfaction, religiosity
Dampak Konflik Israel-Palestina terhadap Niat Beralih (Switching Intention) pada Pembelian Konsumen: Pendekatan Push-Pull-Mooring Usnan, Usnan; Indarta, Ahmad; Hasyim, Fuad
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15430

Abstract

The Israel-Palestine conflict has sparked a boycott movement against Israeli products in Indonesia, particularly among pro-Palestinian consumers. This study aims to analyze the impact of push, pull, mooring, and sentiment variables on consumers' switching intention. The research employs the Push-Pull-Mooring (PPM) model approach. Data were collected through questionnaires using a simple random sampling technique and analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results indicate that push and pull factors increase consumers' switching intention, while mooring factors decrease it. Additionally, consumer sentiment towards the Israel-Palestine conflict significantly influences switching intention, both directly and as a moderator. This study contributes by integrating sentiment variables into the PPM theory, providing new insights into the influence of ethical, moral, and emotional factors on purchasing decisions. Recommendations include the importance of ethical marketing strategies and further research in countries with different socio-political contexts.
Pengaruh Literasi Keuangan, Manfaat, dan Kemudahan Terhadap Keputusan Penggunaan Ulang Quick Response Indonesian Standard (QRIS) Pada Generasi Z Kabupaten Klaten Sari, Yolanda Fhatika; Indarta, Ahmad
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.673

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, manfaat, dan kemudahan terhadap keputusan penggunaan ulang QRIS pada Generasi Z di Kabupaten Klaten. Pendekatan yang digunakan adalah kuantitatif dengan teknik purposive sampling, melibatkan 100 responden yang merupakan Generasi Z berusia 18–27 tahun, berdomisili di Kabupaten Klaten, dan telah menggunakan QRIS minimal dua kali. Data diperoleh melalui kuesioner dan dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS. Temuan penelitian ini menjelaskan bahwa manfaat dan kemudahan memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan ulang QRIS. Sebaliknya, variabel literasi keuangan tidak menunjukkan pengaruh yang signifikan. Hasil ini menunjukkan bahwa Generasi Z lebih dipengaruhi oleh manfaat dan kemudahan penggunaan QRIS dibandingkan dengan tingkat pemahaman mereka terhadap konsep keuangan. Penelitian ini memberikan kontribusi penting bagi pengembangan strategi promosi QRIS, terutama melalui penekanan pada manfaat dan kemudahan penggunaan untuk mendorong penggunaan berkelanjutan di kalangan generasi muda.
Co-Authors Fitri Lestari, Fitri Hasyim, Fuad Sari, Yolanda Fhatika Usnan, Usnan