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Dampak Konflik Israel-Palestina terhadap Niat Beralih (Switching Intention) pada Pembelian Konsumen: Pendekatan Push-Pull-Mooring Usnan, Usnan; Indarta, Ahmad; Hasyim, Fuad
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15430

Abstract

The Israel-Palestine conflict has sparked a boycott movement against Israeli products in Indonesia, particularly among pro-Palestinian consumers. This study aims to analyze the impact of push, pull, mooring, and sentiment variables on consumers' switching intention. The research employs the Push-Pull-Mooring (PPM) model approach. Data were collected through questionnaires using a simple random sampling technique and analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results indicate that push and pull factors increase consumers' switching intention, while mooring factors decrease it. Additionally, consumer sentiment towards the Israel-Palestine conflict significantly influences switching intention, both directly and as a moderator. This study contributes by integrating sentiment variables into the PPM theory, providing new insights into the influence of ethical, moral, and emotional factors on purchasing decisions. Recommendations include the importance of ethical marketing strategies and further research in countries with different socio-political contexts.
Faktor-faktor Loyalitas Generasi Z terhadap Mobile Banking yang dilengkapi Kecerdasan Buatan : Bank Syariah di Indonesia Lestari, Fitri; Indarta, Ahmad
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14954

Abstract

Abstract Islamic banks must be able to compete in the digital era along with technological advances in the financial industry. Islamic banks that are relatively new are often considered less popular and less experienced, hence they must take note of the growth and expansion of customer loyalty, especially in mobile banking services equipped with assistive intelligence (AI) to achieve competitive advantage. The aim of this research was to identify the elements that motivate Generation Z’s allegiance to AI-powered Islamic mobile banking. Generation Z residents of Surakarta made up the study’s population. Sampling used purposive sampling with 100 respondents. The approach used was quantitative and analyzed using IMB SPSS version 2023. The results of the study showed that service quality, trust, and satisfaction were determining factors for the loyalty of generation Z to Islamic mobile banking equipped with artificial intelligence (AI). Meanwhile, customer loyalty to Islamic mobile banking among Generation Z was not significantly impacted by religiosity. With this study, it is hoped that Islamic banks can increase customer loyalty by developing the determining factors for customer loyalty. Keywords : Customer loyalty, service quality, trust, satisfaction, religiosity
Pengaruh Literasi Keuangan, Manfaat, dan Kemudahan Terhadap Keputusan Penggunaan Ulang Quick Response Indonesian Standard (QRIS) Pada Generasi Z Kabupaten Klaten Sari, Yolanda Fhatika; Indarta, Ahmad
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.673

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, manfaat, dan kemudahan terhadap keputusan penggunaan ulang QRIS pada Generasi Z di Kabupaten Klaten. Pendekatan yang digunakan adalah kuantitatif dengan teknik purposive sampling, melibatkan 100 responden yang merupakan Generasi Z berusia 18–27 tahun, berdomisili di Kabupaten Klaten, dan telah menggunakan QRIS minimal dua kali. Data diperoleh melalui kuesioner dan dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS. Temuan penelitian ini menjelaskan bahwa manfaat dan kemudahan memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan ulang QRIS. Sebaliknya, variabel literasi keuangan tidak menunjukkan pengaruh yang signifikan. Hasil ini menunjukkan bahwa Generasi Z lebih dipengaruhi oleh manfaat dan kemudahan penggunaan QRIS dibandingkan dengan tingkat pemahaman mereka terhadap konsep keuangan. Penelitian ini memberikan kontribusi penting bagi pengembangan strategi promosi QRIS, terutama melalui penekanan pada manfaat dan kemudahan penggunaan untuk mendorong penggunaan berkelanjutan di kalangan generasi muda.
COMPARATIVE ANALYSIS OF SHARIA AND CONVENTIONAL STOCK RESILIENCE TO GLOBAL UNCERTAINTY: EVIDENCE FROM ISSI AND IHSG DURING 2019–2025 Indarta, Ahmad; Setiawan, Agus
Among Makarti Vol 18, No 2 (2025): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v18i2.892

Abstract

ABSTRACT : This study examines the comparative resilience of Islamic and conventional stock markets in Indonesia under global uncertainty. Using monthly data for the Indonesian Sharia Stock Index (ISSI) and the Jakarta Composite Index (IHSG) from February 2019 to July 2025, the GARCH-X model is employed to capture volatility clustering and the exogenous effects of uncertainty shocks. Global uncertainty is proxied by three major events: the COVID-19 pandemic, the Russia–Ukraine conflict, and the Trump-era trade tariffs. The results show that both indices are significantly affected by global shocks, with the VIX serving as a key driver of volatility. However, ISSI demonstrates greater resilience, reflected in lower volatility persistence and faster stabilization aftershocks. Trade-related protectionist measures and commodity price increases provide additional support to Sharia-compliant firms, while IHSG remains more sensitive to U.S. monetary policy and global capital flow volatility. These findings highlight the role of Islamic equities as a stabilizing component in emerging markets and a viable tool for portfolio diversification and risk management during periods of global turbulence.ABSTRAK : Penelitian ini mengkaji daya tahan komparatif pasar saham syariah dan konvensional di Indonesia terhadap ketidakpastian global. Data bulanan Indeks Saham Syariah Indonesia (ISSI) dan Indeks Harga Saham Gabungan (IHSG) periode Februari 2019–Juli 2025 dianalisis menggunakan model GARCH-X untuk menangkap volatility clustering serta pengaruh eksogen dari guncangan global. Ketidakpastian global diproksikan melalui tiga peristiwa utama, yaitu pandemi COVID-19, konflik Rusia–Ukraina, dan kebijakan tarif era Trump. Hasil penelitian menunjukkan bahwa kedua indeks signifikan dipengaruhi oleh guncangan global, dengan VIX sebagai pendorong utama volatilitas. Namun, ISSI terbukti lebih tangguh, ditunjukkan oleh persistensi volatilitas yang lebih rendah dan stabilisasi yang lebih cepat pascaguncangan. Kebijakan proteksionis berbasis perdagangan dan kenaikan harga komoditas memberikan dukungan tambahan bagi emiten syariah, sementara IHSG lebih sensitif terhadap kebijakan moneter Amerika Serikat dan volatilitas arus modal global. Temuan ini menegaskan peran saham syariah sebagai komponen penstabil di pasar negara berkembang sekaligus instrumen yang efektif untuk diversifikasi portofolio dan manajemen risiko pada periode ketidakpastian global.
Faktor-faktor Loyalitas Generasi Z terhadap Mobile Banking yang dilengkapi Kecerdasan Buatan : Bank Syariah di Indonesia Lestari, Fitri; Indarta, Ahmad
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14954

Abstract

Abstract Islamic banks must be able to compete in the digital era along with technological advances in the financial industry. Islamic banks that are relatively new are often considered less popular and less experienced, hence they must take note of the growth and expansion of customer loyalty, especially in mobile banking services equipped with assistive intelligence (AI) to achieve competitive advantage. The aim of this research was to identify the elements that motivate Generation Z’s allegiance to AI-powered Islamic mobile banking. Generation Z residents of Surakarta made up the study’s population. Sampling used purposive sampling with 100 respondents. The approach used was quantitative and analyzed using IMB SPSS version 2023. The results of the study showed that service quality, trust, and satisfaction were determining factors for the loyalty of generation Z to Islamic mobile banking equipped with artificial intelligence (AI). Meanwhile, customer loyalty to Islamic mobile banking among Generation Z was not significantly impacted by religiosity. With this study, it is hoped that Islamic banks can increase customer loyalty by developing the determining factors for customer loyalty. Keywords : Customer loyalty, service quality, trust, satisfaction, religiosity
Dampak Konflik Israel-Palestina terhadap Niat Beralih (Switching Intention) pada Pembelian Konsumen: Pendekatan Push-Pull-Mooring Usnan, Usnan; Indarta, Ahmad; Hasyim, Fuad
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15430

Abstract

The Israel-Palestine conflict has sparked a boycott movement against Israeli products in Indonesia, particularly among pro-Palestinian consumers. This study aims to analyze the impact of push, pull, mooring, and sentiment variables on consumers' switching intention. The research employs the Push-Pull-Mooring (PPM) model approach. Data were collected through questionnaires using a simple random sampling technique and analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results indicate that push and pull factors increase consumers' switching intention, while mooring factors decrease it. Additionally, consumer sentiment towards the Israel-Palestine conflict significantly influences switching intention, both directly and as a moderator. This study contributes by integrating sentiment variables into the PPM theory, providing new insights into the influence of ethical, moral, and emotional factors on purchasing decisions. Recommendations include the importance of ethical marketing strategies and further research in countries with different socio-political contexts.