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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian
Blongkod, Isra
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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Analysis Business Feasibility of Saraba Traditional Beverage In Gorontalo Province Murtisari, Amelia; Blongkod, Isra; Hippy, Zubair
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.6950

Abstract

Purpose: This study aims to analyze the feasibility of saraba beverage businesses financially and non-financially in Gorontalo Province. Methodology: The study employed a quantitative descriptive approach through surveys using structured questionnaires. Samples were purposively selected, involving 16 saraba vendors and 30 consumers. Results: The analysis indicates that saraba beverage businesses are financially feasible with 12.5% R/C ratio > 1, 50% R/C ratio > 2, and 37.5% R/C ratio > 1. Finding: Non-financial feasibility is supported by a strong market potential with suggestions for flavor innovations, parking facilities, and educational promotions. Novelty: This study highlights the feasibility of saraba businesses through holistic financial and non-financial analyses, emphasizing sustainability and market development. Originality: The study provides strategic insights for saraba entrepreneurs to enhance local competitiveness. Conclusions: Saraba beverage businesses are feasible to develop, focusing on product innovation, consumer facilities, and promotions.Type of Paper: Empirical Research Article
Co-Authors Amelia Murtisari Mohammad Zubair Hippy