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All Journal Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya
Firmansyah, Wira
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Strategi Pengembangan Pasar Tradisional Di Desa Wisata Pantai Labu Berbasis Kearifan Lokal Pada Era Digital 4.0 Fijrina, Firly; Nurjannah, Siti; Br Pasaribu, Umy Wulandari; Br Ginting, Wendamia Hafni; Pardede, Citra Bunga Lestari; Mawaddah, Arum; Firmansyah, Wira
Jurnal Ilmiah Dikdaya Vol 15, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v15i2.787

Abstract

This study highlights Pasar Kamu in Desa Denai Lama, Pantai Labu, Deli Serdang, as an example of a traditional market that promotes local wisdom through culinary and cultural activities. Using a qualitative approach with ethnographic methods based on Spradley’s techniques, this research involves ethnographic interviews, domain analysis, and taxonomic analysis. Data were collected through non-participant observation, interviews with market stakeholders, and literature reviews. The findings reveal that Pasar Kamu successfully attracts visitors with unique features such as tempu currency (made from coconut shells), digital promotions, and cultural performances. Despite its popularity, the market faces challenges such as limited infrastructure, unfavorable weather, and inconsistent government support. Recommended strategies include preserving authentic traditional cuisine, implementing eco-friendly practices, and engaging local youth in market management. This study underscores Pasar Kamu as a model for integrating cultural preservation and economic development in the digital era, providing insights into how traditional markets can compete while maintaining local identity.
Integrasi Kearifan Lokal Etnik Karo Sebagai Strategi Menjaga Ekosistem Mata Air di Hutan Sembahen Ginting, Wendamia Hafni Br; Fijrina, Firly; Nurjannah, Siti; Pasaribu, Umy Wulandari Br; Saribu, Ruth Juliana Br Tambun; Berutu, Putri Harapani; Firmansyah, Wira
Jurnal Sains Sosio Humaniora Vol. 9 No. 1 (2025): Volume 9, Nomor 1, Juni 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v9i1.38314

Abstract

The Karo ethnic group is one of the ethnic groups in North Sumatra that resides in the Karo Land. In Tanah Karo, there is a forest that serves as a source of life, namely Hutan Sembahen. Hutan Sembahen is a forest located in Desa Lau Solu, Kecamatan Mardinding, and it contains springs. Hutan Sembahen is protected through the local wisdom of the Karo ethnic group. This local wisdom can preserve the springs so that the water ecosystem remains unpolluted. This research aims to (1) analyze the integration of Karo ethnic local wisdom in Desa Lau, Kecamatan Mardinding as a strategy to maintain the water ecosystem in the Hutan Sembahen area and (2) examine the utilization of springs in the Hutan Sembahen area in accordance with SDG 6. This type of research uses qualitative methods that adopt an ethnographic approach. The research location is Lau Solu Village, Mardinding District, Karo Regency. Research data were collected through participatory observation, ethnographic interviews, and literature studies. The research data analysis uses Spradley's ethnographic analysis techniques, namely ethnographic interview analysis, domain analysis, and taxonomy analysis.
Co-Authors Berutu, Putri Harapani Br Ginting, Wendamia Hafni Br Pasaribu, Umy Wulandari Fijrina, Firly Ginting, Wendamia Hafni Br Mawaddah, Arum Pardede, Citra Bunga Lestari Pasaribu, Umy Wulandari Br Saribu, Ruth Juliana Br Tambun Siti Nurjannah