Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Dikdaya
Mawaddah, Arum
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pengembangan Pasar Tradisional Di Desa Wisata Pantai Labu Berbasis Kearifan Lokal Pada Era Digital 4.0 Fijrina, Firly; Nurjannah, Siti; Br Pasaribu, Umy Wulandari; Br Ginting, Wendamia Hafni; Pardede, Citra Bunga Lestari; Mawaddah, Arum; Firmansyah, Wira
Jurnal Ilmiah Dikdaya Vol 15, No 2 (2025): SEPTEMBER
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v15i2.787

Abstract

This study highlights Pasar Kamu in Desa Denai Lama, Pantai Labu, Deli Serdang, as an example of a traditional market that promotes local wisdom through culinary and cultural activities. Using a qualitative approach with ethnographic methods based on Spradley’s techniques, this research involves ethnographic interviews, domain analysis, and taxonomic analysis. Data were collected through non-participant observation, interviews with market stakeholders, and literature reviews. The findings reveal that Pasar Kamu successfully attracts visitors with unique features such as tempu currency (made from coconut shells), digital promotions, and cultural performances. Despite its popularity, the market faces challenges such as limited infrastructure, unfavorable weather, and inconsistent government support. Recommended strategies include preserving authentic traditional cuisine, implementing eco-friendly practices, and engaging local youth in market management. This study underscores Pasar Kamu as a model for integrating cultural preservation and economic development in the digital era, providing insights into how traditional markets can compete while maintaining local identity.
Co-Authors Br Ginting, Wendamia Hafni Br Pasaribu, Umy Wulandari Fijrina, Firly Firmansyah, Wira Pardede, Citra Bunga Lestari Siti Nurjannah