Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Accounting, and Management
Engga Tri Cahyono
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation of The Concept of Niteni, Nirokke, Nambahi In Increasing Sales of Putra Tabah UMKM In Giwangan Main Market, Yogyakarta Astuti, Widya; Engga Tri Cahyono; Clarisa Nindya Franselina; Fariz Najwa Hanan; Nabilla Zhara Anasya; Susana Ema Kelen; Azwar
International Journal of Economics Accounting and Management Vol. 1 No. 4 (2024): IJEAM - November 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i4.867

Abstract

This study aims to implement the concept of Niteni, Nirokke, Nambahi in an effort to increase sales of UMKM Putra Tabah located in Giwangan Main Market, Yogyakarta. UMKM Putra Tabah is a vegetable trading business that has been operating since 2010 and is now managed by the second generation. Niteni will be implemented by observing the best practices of other successful business actors, in order to understand effective marketing and management strategies. Furthermore, through Nirokke, this UMKM will imitate or adapt digital marketing methods to increase the reach and visibility of its products. Finally, the Nambahi concept will be used to add value to products by introducing new variations and attractive offer packages for customers. Through this study, it is hoped that concrete steps can be identified that can be taken to increase sales and competitiveness of UMKM Putra Tabah. This study not only aims to improve the performance of UMKM Putra Tabah, but also provides a model for other UMKM in facing increasingly competitive market challenges
Co-Authors Azwar Clarisa Nindya Franselina Fariz Najwa Hanan Nabilla Zhara Anasya Susana Ema Kelen widya astuti