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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Multidisciplinary Science Journal Of World Science Jurnal Locus Penelitian dan Pengabdian
Saputra, Bobby W.
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Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Citra Merek, Kualitas Produk, dan Iklan Terhadap Niat Beli (Purchase Intention) Konsumen Minuman Fiber Colagen “BLASH” Marlianah, Siti; Saputra, Bobby W.
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4399

Abstract

Latar belakang penelitian ini adalah penurunan penjualan produk minuman fiber collagen "BLASH" di tengah persaingan industri minuman sehat Indonesia yang semakin ketat. Penelitian ini menganalisis pengaruh citra merek, kualitas produk, dan iklan terhadap niat beli konsumen pada produk minuman fiber collagen "Blash". Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas produk, dan iklan terhadap niat beli konsumen. Metode yang digunakan adalah kuantitatif dengan pendekatan survei online terhadap 211 responden. Data dianalisis menggunakan regresi linear berganda, uji validitas, reliabilitas, serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa citra merek memiliki pengaruh paling dominan terhadap niat beli, diikuti oleh kualitas produk dan iklan, yang semuanya berperan signifikan. Secara simultan, ketiga variabel tersebut berkontribusi sebesar 88,9% terhadap niat beli. Temuan ini memberikan wawasan strategis bagi perusahaan untuk memperkuat branding, meningkatkan kualitas produk, dan mengoptimalkan iklan digital untuk meraih lebih banyak konsumen. Secara teoritis, penelitian ini memperkaya pemahaman mengenai niat beli dalam konteks pemasaran digital, khususnya di industri minuman kesehatan di Indonesia. Implikasi penelitian ini adalah perusahaan disarankan untuk memprioritaskan penguatan citra merek melalui storytelling yang autentik, menjaga konsistensi kualitas produk, serta mengoptimalkan strategi iklan digital yang lebih terarah dan interaktif untuk meningkatkan konversi niat beli menjadi pembelian aktual.
Designing a Human Resource Management System for Performance Assessment using Behaviorally Anchored Rating Scales (BARS) for Operators at PT. Polyland Indoteknik Bandung Tanoni, Erlin Ribka; Saputra, Bobby W.
Journal of World Science Vol. 3 No. 11 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i11.1227

Abstract

Employee performance appraisal is a crucial aspect of enhancing organizational productivity and effectiveness. This research aims to develop a more robust performance appraisal system for factory operators at PT. Polyland Indoteknik Bandung employs the Behaviorally Anchored Rating Scales (BARS) method. Through an analysis of the existing appraisal system, this study found that the sole use of Key Performance Indicators (KPIs) is insufficient to measure complex behavioral aspects. Therefore, BARS is proposed as a more comprehensive method. The designed BARS system incorporates specific behavioral indicators relevant to the job of factory operators. Additionally, this research outlines an implementation strategy involving socialization, integration with existing systems, feedback provision, and periodic evaluation. The results indicate that BARS can improve the quality of performance appraisals and provide more constructive feedback to employees.
Implementation of Good Corporate Governance in the Placement of Indonesian Army Members in State Civil Apparatus Positions in Ministries/Institutions Case Study of the Ministry of State Secretariat Dongoran, Sherlyta Devia; Saputra, Bobby W.
Journal of World Science Vol. 4 No. 1 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i1.1270

Abstract

This study examines the implementation of Good Corporate Governance (GCG) principles in placing Indonesian National Armed Forces (TNI) members into civil servant positions in Ministries/Agencies, specifically at the State Secretariat Ministry. The research focuses on assessing the impact of this placement on employee performance, with GCG aiming to improve efficiency, transparency, and accountability in the process. Using a qualitative approach and case study method, the study involves in-depth interviews with relevant stakeholders and analysis of internal documents. The findings suggest that placing TNI members in civil servant roles can enhance discipline, efficiency, and effectiveness, bringing in specialized expertise. However, challenges such as cultural differences, lack of bureaucratic experience, and potential conflicts of interest also emerge. The study emphasizes the importance of consistent GCG implementation, including transparent selection processes, accountability in performance evaluations, and robust training programs. It also suggests mitigation strategies to address integration challenges, such as orientation programs, forming integration teams, and fostering greater awareness. The research concludes that while the policy has positive and negative aspects, practical GCG application and proper mitigation are key to maximizing benefits and minimizing risks
Analysis of the Influence of Tiktok Content Type on Memories Coffee Purchase Decisions in Generation Z with Engagement Rate Moderation Tampubolon, Alpian; Saputra, Bobby W.
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4508

Abstract

This study aims to examine the influence of various TikTok content types on the purchase decision of Kopi Kenangan among Generation Z consumers, with engagement rate serving as a moderating variable. As one of the most dominant social media platforms among Gen Z, TikTok offers unique marketing opportunities through short-form, interactive, and viral content. Employing a quantitative and causal research design, this study collected data from 167 Gen Z respondents in Jabodetabek who have been exposed to Kopi Kenangan's TikTok content. The content types examined include product reviews, challenges & hashtags, storytelling & brand awareness, and promotional content. Purchase decisions were measured using indicators such as buying intention, brand preference, recommendation, actual purchase, and post-purchase satisfaction. Data were analyzed using PLS-SEM with a two-stage moderation approach. Findings reveal that all four types of TikTok content positively influence purchase decisions, with product reviews exerting the strongest impact. Furthermore, engagement rate significantly moderates the relationship between specific content types and purchase decisions. The study offers valuable insights for F&B digital marketers in crafting TikTok content strategies that are both engaging and conversion-driven.
The influence of leadership and work motivation on employee discipline at PT Datascript Indonesia Timbang, Erwin; Saputra, Bobby W.
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1050

Abstract

This study aims to analyze the influence of leadership and work motivation on employee work discipline at PT Datascript Indonesia. The study's population consisted of 1,045 employees, with a sample of 289 employees determined using the Slovin formula. Data collection was conducted through questionnaires and documentation, utilizing an incidental sampling method. The results of the study showed that leadership in this company is included in the good category, with an average respondent response of 3,887 from 13 statement items. Work motivation has a significant positive influence on the work discipline of the workforce (p  0.05). Multivariate linear regression analysis shows that both leadership and workplace motivation have a positive impact on work discipline simultaneously. The findings of this study are expected to provide additional information about the relationship between leadership, work motivation, and work discipline, as well as provide useful insights for employees at Datascript, so that it can improve the company's performance and achieve its strategic goals.
Pengaruh Motivasi dan Kualitas Sumber Daya Manusia Terhadap Kinerja Karyawan di Hotel Bumi Senyiur Samarinda Sitopu, Andrew Einstain; Saputra, Bobby W.
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i7.61099

Abstract

This study aims to determine the effect of motivation and human resource quality on employee performance at Hotel Bumi Senyiur Samarinda. The hospitality industry faces challenges in maintaining optimal employee performance amid increasingly fierce competition. The research method uses a quantitative approach with a survey design of 109 respondents from Hotel Bumi Senyiur Samarinda employees selected using the Slovin formula. Data collection techniques used questionnaires with Likert scale, interviews, and observations. Data analysis used multiple linear regression with SPSS assistance. The results showed that motivation has a positive and significant effect on employee performance with t-count value 7.569 > t-table 1.659 and significance 0.001 < 0.05. Human resource quality has a positive and significant effect on employee performance with t-count value 12.249 > t-table 1.659 and significance 0.001 < 0.05. Simultaneously, motivation and HR quality significantly affect employee performance with F-count value 81.307 > F-table 3.08 and contribution of 60.5%. This research provides practical implications for hotel management to develop targeted motivation systems and improve HR quality through continuous training programs to enhance organizational competitiveness.
Co-Authors Dongoran, Sherlyta Devia Marlianah, Siti Sitopu, Andrew Einstain Tampubolon, Alpian Tanoni, Erlin Ribka Timbang, Erwin