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Setiawan, Liman
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Humanities Health Professions Medicine & Pharmacology Public Health Social Sciences

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Pengaruh Persepsi Bauran Pemasaran Terhadap Loyalitas Pasien Poliklinik (Non-JKN) Di Rumah Sakit Adi Husada Kapasari Kamalin, Fajriatul; Mamesah, Marline Merke; Wijaya, Hermanto; Setiawan, Liman
Journal of Health Management Research Vol 3 No 2 (2024): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v3i2.565

Abstract

Background: Based on observations at Adi Husada Kapasari Hospital, it was recorded that there was a decrease in the number of patient visits during the first quarter of 2024. Aims: The objective of this research was to determine the influence of perceptions about the marketing mix on the loyalty of outpatients (Non-JKN) at Adi Husada Kapasari Hospital, Surabaya. Methods: This research uses quantitative methods with a cross-sectional research design. A sample of 30 respondents. Results: The research results indicate that perceptions of the product (P-value 0.019), promotion (P-value 0.028), process (P-value 0.000), and physical evidence (P-value 0.015) have an influence on patient loyalty. However, perceptions of place (P-value 0.059), price (P-value 0.147), and people (P-value 0.147) do not show a significant influence on patient loyalty. Conclusion: Based on perceptions of the 7P marketing mix, there are differences in the level of significance of the influence of various elements on patient loyalty. Product, process, promotion, and physical evidence are found to have a very significant impact on patient loyalty, while place, price, and people do not always show a significant direct influence on patient loyalty behavior.
Analisis Waktu Tunggu Resep Obat Instalasi Farmasi Di Rumah Sakit X Surabaya Paramitha, Gladysia Kirana; Wiaya, Hermanto; Putri, Linta Meyla; Setiawan, Liman
Journal of Health Management Research Vol 4 No 1 (2025): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v4i1.564

Abstract

Background: Waiting time is the length of time starting from when the patient submits a prescription until receiving the medicine according to the time limit, which is <30 minutes for non-compound prescriptions and <60 minutes for compound prescriptions. AIMS: The purpose of this study was to analyze the length of waiting time for drug prescriptions in the pharmacy installation at Hospital X Method: The method used is a descriptive analytical method to describe the reality that occurs with the variables studied and analyzed statistically. Results: Based on the results of the study, Hospital X has not reached the waiting time standard. The average waiting time for drug prescriptions in JKN patients is 64 minutes 70 seconds for compound prescriptions and 51 minutes 59 seconds for non-compound prescriptions. The constraints that occur regarding the hospital pharmacy computer system are computer system errors, especially the national BPJS error system. Because 70% of patients at Hospital X Surabaya are almost all BPJS patients. And there is no specific measurement regarding the speed and number of prescription targets to determine the speed of each employee in serving drug prescriptions. Conclusion: It is expected that hospitals will implement a target ratio of drugs that must be served by each employee to measure the extent to which pharmaceutical services can meet the target or standard for optimal drug administration for patients and can help the evaluation process of the length of waiting time for drug prescriptions.
Co-Authors Kamalin, Fajriatul Mamesah, Marline Merke Paramitha, Gladysia Kirana Wiaya, Hermanto Wijaya, Hermanto