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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) JCSE: Journal of Community Service and Empowerment
Rayi Gustu Mauren
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Penyuluhan Dan Pendampingan Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (UMKM) Prima Mochi Yogyakarta Melalui Pendekatan Tri N (Niteni, Niroke, Dan Nambahi) Alfiyansah Ramadhan; Rayi Gustu Mauren; David D Loba; Roberto Ardiawan Duri; Nala Tri Kusuma
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): JCSE Oktober 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/n1rrak89

Abstract

The purpose of this abdimas activity is to introduce and optimise digital platforms used in business activities so that partners are able to expand market reach and increase sales. This abdimas activity was carried out at Prima Mochi Small and Medium Enterprises (MSMEs) which started their business in 2020, the challenges faced by Prima Mochi SMEs are that the business activities carried out are still traditionally based, especially the marketing strategy activities carried out. The method used by the abdimas party in this activity is the Participatory Learning and Action (PLA) method, which is adjusted to the conditions of the abdimas participants. The abdimas team chose this method because the PLA method is based on direct training practices related to digital marketing activities for business ventures carried out. The results of this abdimas activity are that partners are able to take advantage of technology by implementing digital marketing with social media, and building a market place so that partners are able to compete with other competitors who sell similar products, facilitate communication between sellers and buyers, and expand market share. The expected implications of this activity are that abdimas partners are increasingly interested in directly implementing digital marketing strategies, increasing innovation in business ventures and products offered by consumers have positioning compared to other competitors.
Work Motivation, Organizational Commitment, and Transformational Leadership Style on Organizational Citizenship Behavior at PDAM Tirta Sembada Sleman Rayi Gustu Mauren; Didik Subiyanto; Mohammad Ahyar Syafwan Lysander
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 5 (2026): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i5.8353

Abstract

This study aims to analyze the effect of work motivation, organizational commitment, and transformational leadership style on organizational citizenship behavior (OCB) among employees of PDAM Tirta Sembada Sleman. This research uses a quantitative approach with a survey method by distributing questionnaires to 70 respondents. The data analysis techniques include validity and reliability tests, classical assumption tests, and hypothesis testing (t-test, F-test, and coefficient of determination). The results show that partially, work motivation does not have a significant effect on OCB, indicating that the level of employee motivation does not influence organizational citizenship behavior. Meanwhile, organizational commitment and transformational leadership style have a positive and significant effect on OCB. Simultaneously, all independent variables significantly affect OCB. The coefficient of determination (R²) value of 0.913 indicates that 91.3% of the variation in OCB can be explained by work motivation, organizational commitment, and transformational leadership style, while the remaining 8.7% is influenced by other factors outside the model.
Co-Authors Alfiyansah Ramadhan David Loba Didik Subiyanto Mohammad Ahyar Syafwan Lysander Nala Tri Kusuma Roberto Ardiawan Duri