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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Humairoh, Tuffahul
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Economics, Econometrics & Finance

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CITRA DESTINASI DAN PRODUK WISATA BERPENGARUH TERHADAP KEPUASAN DAN LOYALITAS PENGUNJUNG PANTAI SLOPENG DI KABUPATEN SUMENEP Humairoh, Tuffahul; Andriani, Nurita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13211

Abstract

Slopeng Beach is an ideal place to unwind and enjoy the view. On the other hand, Slopeng Beach has received a lot of bad feedback from visitors. This study aims to analyse the relationship effects of destination image, tourism products, visitor satisfaction and destination loyalty of Slopeng Beach in Sumenep District. A quantitative strategy was used in the study, which involved the use of a survey instrument called a questionnaire. Using the SmartPLS (partial least squares) approach, regression analysis and Structura lEquation Model (SEM) were used for analysis. The results of this study reveal that destination image has a positive effect on visitor satisfaction, tourism products show a positive effect on satisfaction, visitor satisfaction variables have a positive effect on loyalty, Destination Image has a positive effect on Loyalty, and Tourism Products have an insignificant negative effect on Loyalty. In addition, destination image and tourism products have an influence on loyalty through visitor satisfaction.
Co-Authors Nurita Andriani