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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Ahmadi, Melinda Putri Nur
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Economics, Econometrics & Finance

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PENGARUH SERVICE QUALITY, STORE ATMOSPHERE, DAN PERCEIVED PRICE FAIRNESS TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION FORE COFFEE FLAGSHIP JAKARTA SELATAN Ahmadi, Melinda Putri Nur; Hardini, Resti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13237

Abstract

Tujuan penelitian ini adalah untuk menganalisis service quality, store atmosphere, perceived price fairness, terhadap customer loyalty melalui customer satisfaction. Sampel penelitian sebanyak 180 orang konsumen yang dipilih dengan metode nonprobability sampling. Pengumpulan data menggunakan kuesioner dan Structural Equition Modelling (SEM) digunakan sebagai teknik analisis. Hasil penelitian membuktikan bahwa variabel service quality dan perceived price fairness memiliki pengaruh terhadap customer loyalty melalui customer satisfaction. Serta ditemukan bahwa store atmosphere tidak memiliki pengaruh sinifikan terhadap customer loyalty melalui customer satisfaction pada Fore Coffee Flagship Jakarta Selatan. Kata Kunci: Service quality, Store atmosphere, Perceived price fairness, Customer satisfaction, Customer loyalty.
Co-Authors Resti Hardini