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All Journal Coopetition : Jurnal Ilmiah Manajemen Koaliansi
Raudah, Warda
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Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Strategi Pengembangan Usaha Pada Ukm Ecoprint Batik Dahon Di Kabupaten Pangandaran Ariyanto Setiyo Wahyudi, Rudhi; Rahmat, Rasyid; Marlina, Serly; Raudah, Warda; Irawan, Dandan
Koaliansi : Cooperative Journal Vol. 4 No. 2 (2025): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i2.5065

Abstract

Business development in Indonesia can currently be said to be developing quite rapidly. Many young entrepreneurs or novice entrepreneurs can easily be found involved in various business sectors, both in the trade sector and in the service sector. This will of course really help improve the national economy significantly. Batik craftsmen in Parigi sub-district, Pangandaran district are one example. The potential for a batik business using natural resources is an update on the development of current fashion trends which are currently in demand by various groups. This is a promising business due to two main factors, namely 1) Unique and 2) Natural, without using chemical elements. Even though there are market opportunities with various advantages, ecoprint batik still faces various obstacles. The obstacle faced by UKM Ecoprint Batik Dahon in its development is that the strategy and business segmentation chosen by the business owner is still not segmented and well planned. Apart from that, there is still limited human resource competency in the Dahon Pangandaran batik ecoprint, where the majority of batik craftsmen are still limited to high school graduates. The aim of this research is to determine the company's strategy in developing business alternatives for Ecoprint Batik Dahon using SWOT analysis. This research is descriptive research with the support of qualitative data. Data collection techniques were obtained through observation or field surveys at UKM Ecoprint Batik Dahon. From the results of the SWOT analysis, five business development strategies were obtained, namely: 1) Expanding digital promotions by utilizing e-commerce platforms; 2) Collaborating with designers and fashion brands; 3) Product diversification by utilizing ecoprint in various categories; 4) Utilize training programs and assistance from the government; 5) Develop long-term development plans that are flexible and responsive to change.
Analisis Strategi Perluasan Usaha Koperasi Kakitangan Petronas Berhad Malaysia Oktaviani, Christina; Indra Praja, Gunawan; Raudah, Warda; Gunadi, Trida
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4825

Abstract

Business development of the Koperasi Kakitangan Petronas (Kopetro) requires a careful business strategy to face market changes and dynamic member needs. Cooperatives not only act as providers of financial services, but also as economic platforms for their members to obtain wider benefits through various business opportunities. Therefore, this research aims to analyze how Kopetro implements business expansion strategies and strengthens its position in Malaysian industrial cooperatives. The research method used is descriptive qualitative with a field study approach based on primary data obtained through visits, interviews and other internal document reviews. Based on the analysis, Kopetro has succeeded in expanding the business sector through business diversification, sharia-based financial services, and strengthening information technology, maintaining achievements and recognition as well as managing human resources. This strategy allows Kopetro to adapt to market changes and remain competitive. Kopetro has succeeded in expanding its business to cover various sectors such as trade and retail, tourism and recreation services, catering, property and sharia-based services. However, there are several challenges that can be motivation for Kopetro, such as consolidation of business management, continuous improvement in service quality and international business expansion.
Co-Authors Ariyanto Setiyo Wahyudi, Rudhi Dandan Irawan Indra Praja, Gunawan Marlina, Serly Oktaviani, Christina Rahmat, Rasyid Trida Gunadi