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All Journal Journal of Applied Business, Taxation and Economics Reseach Jurnal Aplikasi Bisnis
Prihatini, Hikmah Tri
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Analysis of System Performance and Public Transportation Services of Trans Metro Dewata Bali Bus Rapid Transit (BRT) on Public Interest in Bali Province Prihatini, Hikmah Tri; Mukhlis, Imam; Utomo, Sugeng Hadi Utomo
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 1 (2024): October 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i1.324

Abstract

This study analyzes the influence of various factors (safety, security, comfort, affordability, equality, and order) on interest in using the Trans Metro Dewata Bali Bus Rapid Transit as a mode of public transportation in Bali. This research uses quantitative descriptive method with primary and secondary data collection and questionnaire distribution. Determination of the sample using the slovin formula with simple random sampling technique distributed to the Balinese people with a total of 100 samples. Testing the feasibility of the research instrument using the validity test calculated in the SPSS program. The results showed that the variables together had a significant influence on interest in using the system, with an R Square value of 0.368, indicating that 36.8% of the variance in interest could be explained by these factors. However, 63.2% of the variance is influenced by other variables not included in this study
PENGARUH SOCIAL MEDIA MARKETING DAN PERSEPSI KEAMANAN TERHADAP MINAT BELI DI E-COMMERCE SHOPEE Prihatini, Hikmah Tri; Lestari, Baroroh
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan persepi keamanan terhadap minat beli. Penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data menggunakan kuesioner disebarkan secara online kepada 100 responden dengan teknik cluster sampling. Analisa data penelitian menggunakan analisis regresi berganda dan uji hipotesis. Variabel bebas terdiri dari Social Media Marketing dan Persepsi Keamanan, serta variabel terikat adalah Minat Beli. Berdasarkan hasil penelitian dapat disimpulkan bahwa social media marketing dan persepsi keamanan secara parsial maupun simultan berpengaruh signifikan terhadap minat beli pada aplikasi e-commerce Shopee. Diharapkan PT. Shopee International Indonesia mempertahankan social media marketing yang telah berjalan dan memanfaatkan persepsi keamanan untuk memaksimalkan minat beli pengguna aplikasi e-commerce Shopee.
Co-Authors Baroroh Lestari Imam Mukhlis Sugeng Hadi Utomo