Article Per Year (5 Year)
p-Index From 2021 - 2026
3.703
P-Index
This Author published in this journals
All Journal JURNAL PERSPEKTIF BISNIS Jurnal Kewirausahaan dan Bisnis Sketsa Bisnis PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Education and Social Science (IJESS) International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Journal of Sustainable Community Service Transforma: Jurnal Manajemen Socius: Social Sciences Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Social Science and Community Service Journal of Ekonomics, Finance, and Management Studies Jurnal Aplikasi Bisnis
Baroroh Lestari
FISIP, University of Lampung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
MOBILE MARKETING DAN PERSEPSI KONSUMEN ATAS EKUITAS MEREK Efendi, A.; Lestari, Baroroh
JURNAL PERSPEKTIF BISNIS Vol 1, No 2 (2013)
Publisher : JURNAL PERSPEKTIF BISNIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to investigate the effect of mobile marketing and customer perception on brand equity. This study use purposive sampling technique to collect 60 respondents. Response rate for this research is 89.66%. Results support the hypothesis. Thusit can be concludedthat mobilemarketing influenced brand equity. Keyword: SMS Marketing, Partial Least Square
TRAINING AND GUIDANCE ON PACKAGING DUWET POLINEMA SWEET TOMATO JAM FOR RESIDENTS OF DUWET VILLAGE, TUMPANG SUBDISTRICT, MALANG DISTRICT Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Rochman, Fatkhur; Nauval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.519

Abstract

The primary objective of this service activity is to enhance the value of products through effective packaging and product promotion. The community involved in the production of Duwet Polinema Sweet Tomato Jam in Duwet Village, Tumpang Sub-district, Malang Regency, faces a weakness in terms of promoting their products, resulting in limited consumer awareness. Duwet Polinema Sweet Tomato Jam is currently packaged in a very simplistic manner, which fails to capture public attention. To address these challenges, it is crucial to provide assistance and support in terms of packaging and labeling for the Duwet villagers who produce this jam. This intervention will contribute to increased visibility and appeal among potential consumers. To ensure consumer recognition of the Duwet Polinema Sweet Tomato Jam product, it is essential to convey information through branding and labeling. Additionally, to support the sustainability of the Duwet Polinema Sweet Tomato Jam business, it is highly recommended to offer comprehensive assistance in marketing and financial management to the company partners. This issue arises from the partners' lack of knowledge about product packaging. Furthermore, it is imperative for the growth and sustainability of the business to obtain government certifications such as P-IRT licenses and food safety certifications, as these certifications guarantee the quality and safety of the Sweet Tomato Jam.
TRAINING AND MENTORING ON PACKAGING OPTIMIZATION OF POLINEMA CRISPY DUWET BANANA GEDEBOG CHIPS IN THE COMMUNITY OF DUWET VILLAGE, TUMPANG SUB-DISTRICT, MALANG DISTRICT Lestari, Baroroh; Widiyowati, Eny; Suyono, Achmad; Anjari, Becik Gati; Poernamawati, Diana Eka; Pratama, Cahyo Ramadhan
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.522

Abstract

This PKM/Service program aims to improve the packaging and promotion of "Debog Banana Duwet Polinema Crispy Chips" in Duwet Village, Tumpang District, Malang Regency. The residents of Duwet Village face challenges in effectively packaging and promoting their product, which currently lacks adequate branding and labels. To address these issues, this community service initiative aims to provide guidance and support in improving the packaging of the chips, as well as enhancing their promotional activities. Simple packaging equipment will also be provided to streamline the packaging process. The program's implementation will begin with partner coordination and conclude with a comprehensive evaluation. The outcomes of the training and mentoring activities reveal several key findings: Partners have limited knowledge about product quality improvement, affecting the product's market recognition. Current packaging methods used by partners are basic, consisting of plastic clips without product labels, limiting their market reach to the local community. "Kribog's DuPo Crispy" products, created by partners, lack attractive branding and labels. To ensure the sustainability of "Kribog's DuPo Crispy" products produced by our partners, the following recommendations are made: Conduct training sessions focused on enhancing product quality, fostering creativity, and innovation among "Kribog's DuPo Crispy" producers. Provide support in marketing strategies to address partners' limited knowledge in this area. Offer assistance in obtaining government-issued certifications, such as P-IRT licenses and food safety certifications, to ensure product quality and safety standards for "Kribog's DuPo Crispy."
IMPLEMENTATION OF WEBQUAL 4.0 FOR MEASURING WEBSITE QUALITY FOR USER SATISFACTION: (A Case Study on University Polytechnic of Hauts-de-France) Setiawan, Arliza Chairani; Lestari, Baroroh
INTERNATIONAL JOURNAL ON ADVANCED TECHNOLOGY, ENGINEERING, AND INFORMATION SYSTEM Vol. 3 No. 2 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/ijateis.v3i2.1122

Abstract

Universities strategically utilize their websites as potent tools for branding and marketing initiatives, enabling them to highlight academic programs, showcase on-campus achievements, and disseminate crucial information, such as admission details, to potential students. This study focuses on evaluating the quality of the University Polytechnic of Hauts-de-France IUT Department website, emphasizing User Satisfaction. The assessment employs the WebQual 4.0 methodology, encompassing three pivotal dimensions: Usability Quality, Information Quality, and Service Interaction Quality. The research methodology employed in this study was hypothesis testing with the population and sample consisting of 31 students, using the census technique. The research findings underscore the substantial impact of both Information Quality and Usability dimensions on website users. Areas for improvement based on the study include enhancing Service Interaction Quality with more personalized features, ensuring Information Quality with updated and relevant content, and optimizing Usability Quality by improving website navigation and accessibility. The implementation of these improvements holds the potential to positively influence User Satisfaction, reinforcing the pivotal role that website quality plays in shaping the overall perception of a university. This study reinforces the importance of user-centric improvements to enhance the overall effectiveness of university websites in meeting the evolving expectations of users in the digital era.
PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM PADA STUDIO FOTO IMAKO DI TRENGGALEK ‘Aini, Yulis Nurul; Djajanto, Ludfi; Oktora, Yekie Senja; Lestari, Baroroh; Maskur, Maskur
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1389

Abstract

This activity aims to provide knowledge about financial management with the main topic being the preparation of operational budgets at Imako Trenggalek photo studio. The problems faced by partners are first, Imako has difficulty in preparing an operational budget to run a photo studio business due to lack of knowledge about financial management. Second, Imako has difficulty in sorting out business money and personal money. Third, the recording of expenditure and income transactions is unclear. Providing training and support to partners in making operational budgets and financial management is the solution offered.
Analysis of Marketing Strategies Towards Consumers of R-Rovit Reed Syrup Drink Insani, Linggar Cahya; Lestari, Baroroh
IJESS International Journal of Education and Social Science Vol. 6 No. 1 (2025): VOL 6 NO 1 APRIL 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i1.390

Abstract

Nowadays there are so many soft drink producers which is somehow creating competition between producers in Malang and Batu as Batu is also one of the soft drink central production. But so far there is no producers make soft drink as the healthy soft drink package. This opportunity is first and it has started producing this healthy soft drink. In this research, the writer used quantitative method. The data was collected by spreading questionnaire and observing. The methods of analysis data in this research were regress linier, validity test and reliability, the classic test consist of normality, multicollinearity and heteroscedasticity, partial and test hypotheses simultaneously.The results of this multiple linear regression analysis show that prices, promotions, partially or simultaneously have a positive and significant effect on purchasing decisions. It can be concluded that purchasing decisions can be improved with prices which include, affordability of prices, suitability of prices with product quality, compatibility of prices with benefits, price competitiveness, for promotions that can be improved by promotions including promotional messages, promotional media, and promotion time.
Procurement of Equipment to Support Vegetable Ice Cream Production for Residents of Duwet Village, Kec. Tumpang Kab. Malang Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Sekarsari, Putri; Nouval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.812

Abstract

This community service (PKM) program aims to improve the production field which is identified as having weaknesses in the vegetable ice cream producing community of Duwet Village, Tumpang District, Malang Regency. The partner's problem that can be identified from the production sector is the production support equipment that is still not fully available. The priority solution provided was training on hygienic production processes using the donated equipment in the form of a frezeer and blender. The results of this activity are proven to improve the quality and quantity of vegetable-based ice cream produced by residents. Suggestions from this service activity are 1) increase the number of production equipment in line with the increasing demand for vegetable ice cream. 2) It is necessary to develop innovative ice cream products with other vegetable- based ingredients such as carrots, spinach, or pumpkin which also have high nutritional value. 3) It is necessary to develop branding and marketing strategies to introduce vegetable ice cream to a wider market. 4) Counseling on more efficient production techniques, business management, and product development should be conducted regularly. 5) In order to maintain product quality consistency, it is recommended that program beneficiaries implement a quality management system. 6) It is necessary to establish a Joint Business Group (KUB) that is responsible for the production, management, and marketing of vegetable ice cream.
Entrepreneurship Training and Assistance in Processing Healthy Vegetable Chips for Residents of Duwet Village, Kec. Tumpang, Kab. Malang Lestari, Baroroh; Widiyowati, Eny; Suryanto, Bambang; Himma, Mahmudatul; Wahyu, Ellyn Eka; Senja O., Yekie
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.813

Abstract

One of the main sources of income in Duwet Village, Tumpang District, Malang Regency is the agricultural sector. Agricultural products that are processed properly will be one of the strategies that can be done to increase the selling value of the product. One of them is by making vegetables as chips. The main focus of this service is making chips made from vegetables. With the training provided, it is intended that the community can make their own various preparations from vegetables that can be served as snacks for the family. In addition, it can also be used to open business opportunities to increase income by utilizing ingredients available in nature. The implementation of the service was carried out in the form of a presentation, followed by a direct demonstration of the process of making vegetable chips. Evaluation of activities is carried out by collecting and summarizing data obtained through filling out questionnaires given to training participants. In this service activity, 4 experiments were carried out so that the results of crispy chips were obtained and did not change the taste of the vegetables used as chips. In addition, training and assistance in the process of making vegetable chips was also carried out by the service team. Based on the results in the field, it was found that the process of making chips was quite easy. Further training is needed for packaging and marketing so that the products produced can be better known to the public.
Pengaruh Harga dan Kepercayaan Konsumen Terhadap Keputusan Pembelian UMKM Garasi Hoc Malang Kusuma, Fahrizha; Lestari, Baroroh; Murtiyanto, Rizky Kurniawan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17153385

Abstract

The increasingly modern development of the coffee business has triggered fierce competition, including among MSME players. Garasi HOC Malang is one MSME that competes through pricing strategies and building customer trust. However, there has been no research examining the influence of these two factors on consumer purchasing decisions. This study aims to analyze the influence of price and consumer trust on purchasing decisions at Garasi HOC Malang SME. This study uses a quantitative approach with explanatory research. Data was collected through an online questionnaire from 100 respondents who had purchased products at Garasi HOC Malang, using purposive sampling techniques. Data analysis was conducted through validity and reliability tests, multiple regression analysis, and classical assumption tests. The results show that, partially, price and consumer trust have a positive and significant effect on purchasing decisions. Simultaneously, both have a significant effect with an F value greater than the F table value. The coefficient of determination indicates that variations in purchase decisions are influenced by price and consumer trust. MSMEs are advised to continue maintaining their pricing strategies and building trust in order to increase consumer purchase decisions.
Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Co-Authors A. Efendi Achmad Zaini Afandi, Yosi Aini, Yulis Nurul Alvin Nouval Amanda, Tiara Estu Anjari, Becik Gati Arni Utamaningsih Az zuhri, Fahmi Muhammad Bambang Suryanto Dewi, Yulia Citra Djajanto, Ludfi Evi Suwarni, Evi Fatkhur Rochman Firdhauziah , Imeldha Firmansyah, Muh. Roykhan Galuh Zuhria Kautzar Hidayat, Rudsel Himma, Mahmudatul Insani, Linggar Cahya Jamhuri, Ahmad Kusuma, Fahrizha Kusumasasti, Ika Mahendra, Rizal Ihza Maskur Maskur Nauval, Alvin Nurdjizah, Nurdjizah Nurtjahjani, Fullchis Oktora, Yekie Senja Patma, Tundung Subali Poernamawati, Diana Eka Pratama, Cahyo Ramadhan Prihatini, Hikmah Tri Prima Beauty Kartikasari Puspita Sari Rizky Kurniawan Murtiyanto Safitri, Yuyun Nur Sekarsari, Putri Senja O., Yekie Setiawan, Arliza Chairani Sihaloho, Anggi Simon Alexander Siti Nurbaya Suyono, Achmad Utaminingsih, Arni Wahyu, Ellyn Eka Widiyowati, Eny ‘Aini, Yulis Nurul