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All Journal JURNAL PERSPEKTIF BISNIS Sketsa Bisnis PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Education and Social Science (IJESS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Journal of Sustainable Community Service Transforma: Jurnal Manajemen Socius: Social Sciences Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Community Service Journal of Ekonomics, Finance, and Management Studies Jurnal Aplikasi Bisnis
Baroroh Lestari
FISIP, University of Lampung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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MOBILE MARKETING DAN PERSEPSI KONSUMEN ATAS EKUITAS MEREK Efendi, A.; Lestari, Baroroh
JURNAL PERSPEKTIF BISNIS Vol 1, No 2 (2013)
Publisher : JURNAL PERSPEKTIF BISNIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to investigate the effect of mobile marketing and customer perception on brand equity. This study use purposive sampling technique to collect 60 respondents. Response rate for this research is 89.66%. Results support the hypothesis. Thusit can be concludedthat mobilemarketing influenced brand equity. Keyword: SMS Marketing, Partial Least Square
TRAINING AND GUIDANCE ON PACKAGING DUWET POLINEMA SWEET TOMATO JAM FOR RESIDENTS OF DUWET VILLAGE, TUMPANG SUBDISTRICT, MALANG DISTRICT Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Rochman, Fatkhur; Nauval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.519

Abstract

The primary objective of this service activity is to enhance the value of products through effective packaging and product promotion. The community involved in the production of Duwet Polinema Sweet Tomato Jam in Duwet Village, Tumpang Sub-district, Malang Regency, faces a weakness in terms of promoting their products, resulting in limited consumer awareness. Duwet Polinema Sweet Tomato Jam is currently packaged in a very simplistic manner, which fails to capture public attention. To address these challenges, it is crucial to provide assistance and support in terms of packaging and labeling for the Duwet villagers who produce this jam. This intervention will contribute to increased visibility and appeal among potential consumers. To ensure consumer recognition of the Duwet Polinema Sweet Tomato Jam product, it is essential to convey information through branding and labeling. Additionally, to support the sustainability of the Duwet Polinema Sweet Tomato Jam business, it is highly recommended to offer comprehensive assistance in marketing and financial management to the company partners. This issue arises from the partners' lack of knowledge about product packaging. Furthermore, it is imperative for the growth and sustainability of the business to obtain government certifications such as P-IRT licenses and food safety certifications, as these certifications guarantee the quality and safety of the Sweet Tomato Jam.
TRAINING AND MENTORING ON PACKAGING OPTIMIZATION OF POLINEMA CRISPY DUWET BANANA GEDEBOG CHIPS IN THE COMMUNITY OF DUWET VILLAGE, TUMPANG SUB-DISTRICT, MALANG DISTRICT Lestari, Baroroh; Widiyowati, Eny; Suyono, Achmad; Anjari, Becik Gati; Poernamawati, Diana Eka; Pratama, Cahyo Ramadhan
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.522

Abstract

This PKM/Service program aims to improve the packaging and promotion of "Debog Banana Duwet Polinema Crispy Chips" in Duwet Village, Tumpang District, Malang Regency. The residents of Duwet Village face challenges in effectively packaging and promoting their product, which currently lacks adequate branding and labels. To address these issues, this community service initiative aims to provide guidance and support in improving the packaging of the chips, as well as enhancing their promotional activities. Simple packaging equipment will also be provided to streamline the packaging process. The program's implementation will begin with partner coordination and conclude with a comprehensive evaluation. The outcomes of the training and mentoring activities reveal several key findings: Partners have limited knowledge about product quality improvement, affecting the product's market recognition. Current packaging methods used by partners are basic, consisting of plastic clips without product labels, limiting their market reach to the local community. "Kribog's DuPo Crispy" products, created by partners, lack attractive branding and labels. To ensure the sustainability of "Kribog's DuPo Crispy" products produced by our partners, the following recommendations are made: Conduct training sessions focused on enhancing product quality, fostering creativity, and innovation among "Kribog's DuPo Crispy" producers. Provide support in marketing strategies to address partners' limited knowledge in this area. Offer assistance in obtaining government-issued certifications, such as P-IRT licenses and food safety certifications, to ensure product quality and safety standards for "Kribog's DuPo Crispy."
IMPLEMENTATION OF WEBQUAL 4.0 FOR MEASURING WEBSITE QUALITY FOR USER SATISFACTION: (A Case Study on University Polytechnic of Hauts-de-France) Setiawan, Arliza Chairani; Lestari, Baroroh
INTERNATIONAL JOURNAL ON ADVANCED TECHNOLOGY, ENGINEERING, AND INFORMATION SYSTEM Vol. 3 No. 2 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/ijateis.v3i2.1122

Abstract

Universities strategically utilize their websites as potent tools for branding and marketing initiatives, enabling them to highlight academic programs, showcase on-campus achievements, and disseminate crucial information, such as admission details, to potential students. This study focuses on evaluating the quality of the University Polytechnic of Hauts-de-France IUT Department website, emphasizing User Satisfaction. The assessment employs the WebQual 4.0 methodology, encompassing three pivotal dimensions: Usability Quality, Information Quality, and Service Interaction Quality. The research methodology employed in this study was hypothesis testing with the population and sample consisting of 31 students, using the census technique. The research findings underscore the substantial impact of both Information Quality and Usability dimensions on website users. Areas for improvement based on the study include enhancing Service Interaction Quality with more personalized features, ensuring Information Quality with updated and relevant content, and optimizing Usability Quality by improving website navigation and accessibility. The implementation of these improvements holds the potential to positively influence User Satisfaction, reinforcing the pivotal role that website quality plays in shaping the overall perception of a university. This study reinforces the importance of user-centric improvements to enhance the overall effectiveness of university websites in meeting the evolving expectations of users in the digital era.
PERFORMANCE ANALYSIS WITH SHARPE INDEX APPROACH IN FIXED INCOME ISLAMIC MUTUAL FUNDS Aini, Yulis Nurul; Lestari, Baroroh; Oktora, Yekie Senja
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 1 (2022): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.435

Abstract

The purpose of this study is to gain an understanding of how the performance of fixed income sharia mutual funds has fared in the Indonesian Capital Market. The information used in the research came from financial reports and publications that were made available on the Indonesia Stock Exchange. These reports covered the time period 2018-2020. For the purpose of providing an explanation of the performance of fixed income Sharia mutual funds, the financial statement is studied using Index Sharpe. According to the findings of this research, the performance of fixed income sharia mutual funds has a negative performance during the period of 2018-2020.
FACTORS AFFECTING BULLISH IHSG IN COVID 19 PANDEMIC CONDITIONS Aini, Yulis Nurul; Djajanto, Ludfi; Lestari, Baroroh; Maskur
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.787

Abstract

The outbreak of the Covid-19 pandemic in early 2020 had profound and far-reaching impacts on global economies and financial markets. As countries implemented lockdowns, travel restrictions, and various other measures to curb the spread of the virus, financial markets experienced unprecedented volatility. The stock markets, in particular, exhibited fluctuations that were both dramatic and complex, challenging traditional understanding and analysis.  This study aims to examine the factors influencing the bullish movement of the Composite Stock Price Index (CSPI) during the Covid-19 pandemic. Drawing data from reputable sources such as the Indonesia Stock Exchange, The Central Bureau of Statistics, and Bank Indonesia, the research focuses on monthly records of the CSPI, inflation rates, and interest rates. Employing multiple regression analysis as the analytical tool, the study explores the intricate relationships between these variables. The findings present intriguing insights into the interplay between economic factors and stock market behavior. Notably, the research reveals a positive and statistically significant link between inflation and the bullish movement of the CSPI amidst the Covid-19 context. This suggests that rising inflation rates are associated with an upward trend in the CSPI. Conversely, the study uncovers a negative correlation between interest rates and the bullish trajectory of the CSPI during the pandemic. Higher interest rates are found to curtail the bullish movement of the index. This study contributes to a deeper understanding of the financial dynamics during challenging periods, offering valuable insights for investors, analysts, and policymakers seeking to navigate the complexities of the stock market amid Covid-19.
PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM PADA STUDIO FOTO IMAKO DI TRENGGALEK ‘Aini, Yulis Nurul; Djajanto, Ludfi; Oktora, Yekie Senja; Lestari, Baroroh; Maskur, Maskur
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1389

Abstract

This activity aims to provide knowledge about financial management with the main topic being the preparation of operational budgets at Imako Trenggalek photo studio. The problems faced by partners are first, Imako has difficulty in preparing an operational budget to run a photo studio business due to lack of knowledge about financial management. Second, Imako has difficulty in sorting out business money and personal money. Third, the recording of expenditure and income transactions is unclear. Providing training and support to partners in making operational budgets and financial management is the solution offered.
Analysis of Marketing Strategies Towards Consumers of R-Rovit Reed Syrup Drink Insani, Linggar Cahya; Lestari, Baroroh
IJESS International Journal of Education and Social Science Vol. 6 No. 1 (2025): VOL 6 NO 1 APRIL 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i1.390

Abstract

Nowadays there are so many soft drink producers which is somehow creating competition between producers in Malang and Batu as Batu is also one of the soft drink central production. But so far there is no producers make soft drink as the healthy soft drink package. This opportunity is first and it has started producing this healthy soft drink. In this research, the writer used quantitative method. The data was collected by spreading questionnaire and observing. The methods of analysis data in this research were regress linier, validity test and reliability, the classic test consist of normality, multicollinearity and heteroscedasticity, partial and test hypotheses simultaneously.The results of this multiple linear regression analysis show that prices, promotions, partially or simultaneously have a positive and significant effect on purchasing decisions. It can be concluded that purchasing decisions can be improved with prices which include, affordability of prices, suitability of prices with product quality, compatibility of prices with benefits, price competitiveness, for promotions that can be improved by promotions including promotional messages, promotional media, and promotion time.
OPTIMASI KEMASAN PRODUK BINAAN POLITEKNIK NEGERI MALANG UNTUK MENINGKATKAN DAYA SAING DAN PERLUASAN PENJUALAN MELALUI OLEH- OLEH KUNJUNGAN DI POLINEMA Sulasari, Ayu; Ellyn Eka Wahyu; Tri Yulistyawati Evelina; Lestari, Baroroh; Nurbaya, Siti; Fauzi, Ahmad
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6122

Abstract

This service activity program is carried out with the aim of increasing competitiveness and expanding the marketing of superior products produced by the Malang State Polytechnic to partner villages and Polinema entrepreneurial students. This is done by providing encouragement and motivation to increase productivity through efforts to expand the marketing network. Assistance to PKM partners is provided in the form of knowledge, skills and best practices to market products as typical Polinema souvenirs. This service program is carried out together with DUWET partner villages, Tumpang sub-district, Malang district and the Malang State Polytechnic ETU Business Incubator. Apart from that, assistance and marketing access are also provided in order to increase the potential empowerment of village areas and increase business productivity so as to encourage improvements in the welfare of village communities and student businesses. The problem currently faced by partners is that partners (assisted village residents and entrepreneurial students of the ETU Polinema business incubator tenants) have production results in the form of processed products and handicraft products as well as creative industries that have the opportunity to be marketed, however, the trained partners have not been able to maximize their potential. So that superior products cannot be marketed optimally, they do not have sales access to market the resulting products to become superior products. Meanwhile, Malang State Polytechnic partners do not yet have superior products as souvenirs that Polinema colleagues can bring as typical Polinema products. The fostered partners do not yet have a good understanding of village economic development (Rural Economic Development) as an effort to improve the welfare of village communities and young Polinema entrepreneurial tenants through business development and exploiting market opportunities. Understanding the importance of packaging not only as product protection, but also as branding and product promotion media. It is hoped that good packaging will increase the value of the product to be sold.  The solution offered is to map superior products that are suitable and ready to be widely marketed as souvenirs from Polinema, design a product catalog from the mapping, design product packaging dosages as typical souvenirs from Polinema, and provide additional knowledge about the importance of optimizing product packaging. as well as marketing access for Polinema's fostered partners at events/activities held on the Malang State Polytechnic campus as well as ready stock product displays as souvenirs from Polinema.  Keywords: Community Empowerment, Social Entrepreneurship, Packaging Optimization, competitiveness.  
Procurement of Equipment to Support Vegetable Ice Cream Production for Residents of Duwet Village, Kec. Tumpang Kab. Malang Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Sekarsari, Putri; Nouval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.812

Abstract

This community service (PKM) program aims to improve the production field which is identified as having weaknesses in the vegetable ice cream producing community of Duwet Village, Tumpang District, Malang Regency. The partner's problem that can be identified from the production sector is the production support equipment that is still not fully available. The priority solution provided was training on hygienic production processes using the donated equipment in the form of a frezeer and blender. The results of this activity are proven to improve the quality and quantity of vegetable-based ice cream produced by residents. Suggestions from this service activity are 1) increase the number of production equipment in line with the increasing demand for vegetable ice cream. 2) It is necessary to develop innovative ice cream products with other vegetable- based ingredients such as carrots, spinach, or pumpkin which also have high nutritional value. 3) It is necessary to develop branding and marketing strategies to introduce vegetable ice cream to a wider market. 4) Counseling on more efficient production techniques, business management, and product development should be conducted regularly. 5) In order to maintain product quality consistency, it is recommended that program beneficiaries implement a quality management system. 6) It is necessary to establish a Joint Business Group (KUB) that is responsible for the production, management, and marketing of vegetable ice cream.
Co-Authors A. Efendi Achmad Zaini Afandi, Yosi Aini, Yulis Nurul Amanda, Tiara Estu Anjari, Becik Gati Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Boedhi Santoso, Eko Dewi, Yulia Citra Djajanto, Ludfi Dwi Puspitasari, Fitri Ellyn Eka Wahyu Evi Suwarni, Evi Fatkhur Rochman Fauzi Ahmad Muda Firdhauziah , Imeldha Firmansyah, Muh. Roykhan Galuh Zuhria Kautzar Hidayat, Rudsel Himma, Mahmudatul Insani, Linggar Cahya Jamhuri, Ahmad Kartikasari, Prima Beauty Kusuma, Fahrizha Kusumasasti, Ika Mahendra, Rizal Ihza Maskur Maskur Maskur Nauval, Alvin Nouval, Alvin Nurdjizah, Nurdjizah Nurtjahjani, Fullchis Oktora, Yekie Senja Patma, Tundung Subali Poernamawati, Diana Eka Pratama, Cahyo Ramadhan Prihatini, Hikmah Tri Puspita Sari Rizky Kurniawan Murtiyanto Safitri, Yuyun Nur Sekarsari, Putri Senja O., Yekie Setiawan, Arliza Chairani Sihaloho, Anggi Simon Alexander Siti Nurbaya Suyono, Achmad Tri Yulistyawati Evelina Utaminingsih, Arni Wahyu, Ellyn Eka Widiyowati, Eny ‘Aini, Yulis Nurul