Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal La Bisecoman Journal Social Civilecial
Nadila, Nidya
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Promotion Strategy in Building Branding and Product Sales Nadila, Nidya; Sukmarini, Andi Vita; Mujahid, Mujahid
Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i4.1565

Abstract

This study aims to determine and analyze promotional strategies in building branding and product sales in the Rumah Catering culinary business located in Gowa Regency, South Sulawesi Province. The research method used is descriptive qualitative with data collection through in-depth interviews, observation and document study. The results showed that there are four promotional strategies out of five promotional strategies used or implemented by Rumah Catering, namely direct marketing, advertising, personal selling and sales promotion. Meanwhile, publicity/public relations has not been implemented by Rumah Catering. The main inhibiting factors affecting the implementation of all promotional strategies are the insufficient number of marketing personnel and limited budget and location coverage. In addition, the supporting factors that contribute to the success of promotional strategies at Rumah Catering are advertising and promotion, consumer readiness to buy products and the presence of competitors. This study provides input and recommendations for Rumah Catering culinary businesses to consider developing a more optimal promotional strategy in overcoming obstacles and utilizing existing supporting factors.
The Role of Local Political Parties in Shaping Electoral Outcomes in Makassar City Ardiyanti, Ardiyanti; Nadila, Nidya; Dipanegara, Romy
Journal Social Civilecial Vol. 2 No. 3 (2024): Journal Social Civilecial
Publisher : Journal Social Civilecial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/610504

Abstract

The analysis investigates how local political parties affect electoral results in Makassar City through evaluations of their strategies together with voter response patterns and social community processes. Through a qualitative method researchers conducted semi-structured interviews combined with focus group sessions and document evaluation to understand the voter-party interactions and local strategy development and community network use in Makassar City. Local parties operating in Makassar depend on direct contact with citizens together with connections to local leadership groups for establishing contact and voter participation. Electoral choices of voter’s stem from concrete needs including improvements in infrastructure and local service delivery instead of national political perspectives. Local political campaigns have shown a need for ethnic-specific approaches which create campaign messaging that targets particular cultural and ethnic groups. Local political parties practice strategic autonomy to create custom-made political strategies which adapt to specific local socio-political conditions apart from national political parties. The study fills knowledge gaps within Indonesian political research by documenting how local actors evolve their political tactics which influences election results. This study explains significant information to those who study local politics including policymakers’ analysts and academic researchers of electoral dynamics.
Co-Authors Andi Vita Sukmarini, Andi Vita Ardiyanti Ardiyanti Dipanegara, Romy Mujahid Mujahid, Mujahid