Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Visi Sosial Humaniora Jurnal Ilmu Sosial dan Politik (JISPOL)
Sophia M. Kakisina
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Media Sosial Marketing Terhadap Peningkatan Minat Beli Pelanggan Toko Berliian Motor Gunungsitoli Telaumbanua, Arisanto; Nov Elhan Gea; Emanuel Zebua; Sophia M. Kakisina
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2533

Abstract

In the world of business marketing, this is the most crucial or important thing. Business developments have resulted in changes such as changes in the mindset of competitors or business people in maintaining their business. Marketing or marketing is an activity, a series of institutions and processes of creating, communicating, delivering and exchanging deals (offers) that are of value to customers, clients, partners and the general public. This research aims to find out the role of Social Media Marketing in Increasing Customers at the Gunungsitoli Berlian Motor Shop. The research method used is a quantitative research method with a survey approach, researchers also use questionnaires in data collection. Researchers tested the hypothesis using multiple regression analysis techniques and the calculations were assisted using the SPSS (Statistical Program For Social Science) software program version 26. This research found that social media (X) which was accepted and partially had a positive and significant influence on buying interest (Y ) consumers at the Berlian Motor Shop in Gunungsitoli city.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat Pada Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kota Gunungsitoli Bangun Teguh Putra; Sophia M. Kakisina; Maria M. Batee; Aferiaman Telaumbanua
Jurnal Ilmu Sosial Dan Politik Vol. 6 No. 1 (2026): Edisi Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/7hppqz07

Abstract

This study aims to analyze the effect of service quality on community satisfaction at the Investment and One-Stop Integrated Service Office (DPMPTSP) of Gunungsitoli City. Service quality is one of the key factors determining the level of public satisfaction with government-provided services. High-quality services are expected to meet the needs and expectations of the community, thereby increasing public trust in public service institutions. This research employed a quantitative approach with an associative research design. The population consisted of community members who received services at DPMPTSP Gunungsitoli City. A total of 50 respondents were selected using the accidental sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, Product Moment correlation analysis, coefficient of determination, simple linear regression, and hypothesis testing (t-test). The results indicate that service quality has a positive and significant effect on community satisfaction at DPMPTSP Gunungsitoli City. The correlation coefficient value of 0.467 shows a moderate relationship between service quality and community satisfaction. The coefficient of determination of 22% indicates that service quality explains 22% of the variation in community satisfaction, while the remaining 78% is influenced by other factors not examined in this study. Furthermore, the hypothesis test reveals that the calculated t-value (3.658) is greater than the t-table value (2.010) at a significance level of 5%, indicating that the alternative hypothesis (Ha) is accepted and the null hypothesis (Hâ‚€) is rejected. Based on these findings, it can be concluded that improving service quality, including tangible aspects, reliability, responsiveness, assurance, and empathy, can significantly enhance community satisfaction. Therefore, DPMPTSP Gunungsitoli City should continuously improve its service quality to provide more effective, efficient, and citizen-oriented public services.
Co-Authors Aferiaman Telaumbanua Bangun Teguh Putra Emanuel Zebua Maria M. Batee Nov Elhan Gea Telaumbanua, Arisanto