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All Journal Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Emanuel Zebua
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS PENERAPAN ENTERPRISE RISK MANAGEMENT DALAM MENINGKATKAN PENJUALAN PADA NUR MART KOTA GUNUNGSITOLI Nikmahtul Hidayah Telaumbanua; Emanuel Zebua; Yupiter Mendrofa; Serniati Zebua
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 2 No. 1 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v2i1.2405

Abstract

Enterprise Risk Management (ERM) merupakan suatu proses yang sistematis dan berkelanjutan yang dirancang dan dijalankan oleh manajemen guna memberikan keyakinan yang memadai bahwa semua risiko yang berpotensi memberikan dampak negatif pada nilai perusahaan telah dikelola sedemikian rupa sesuai dengan tingkat risiko yang bersedia diambil perusahaan”. Penelitian ini bertujuan untuk mengetahui penerapan Enterprise Risk Management dalam meningkatkan penjualan pada Nur Mart Kota Gunungsitoli. Teknik pengumpulan data pada penelitian ini yaitu dengan melakukan pengamatan (Observasi), wawancara, angket, dan dokumentasi. Teknik analisis data kualitatif yaitu pengumpulan data (data collection), reduksi data (reduction data), penyajian data (display data) dengan menggunakan indikator ERM yaitu Identifikasi Risiko Pelanggan, Analisis Pasar dan Persaingan, Manajemen Kinerja Penjualan,  dan Analisis Rantai Pasokan dan indikator Penjualan yaitu Mencapai Volume Penjualan, Mendapatkan Laba, Menunjang Pertumbuhan.Hasil observasi dan wawancara Analisis Penerapan Enterprise Risk Management Dalam Meningkatkan Penjualan Pada Nur Mart Kota Gunungsitoli, menunjukkan bahwa Penerapan Enterprise Risk Manajemen sangat berperan penting pada market Nur Mart kota Gunungsitoli dalam meningkatkan penjualan pada Nur Mart kota Gunungsitoli. Dengan mengidentifikasi, mengelola, dan meminimalkan risiko yang dapat mempengaruhi kinerja penjualan melalui indikator identifikasi risiko pelanggan, analisis pasar dan persaingan, manajemen kinerja penjualan,  dan analisis rantai pasokan Nur Mart dapat mengambil langkah dan keputusan serta tindakan  yang harus dilakukan dalam meminimalkan risiko-risiko yang ada didalam usahanya.
Pengaruh Strategi Promosi Dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Menggunakan Layanan Jasa Di Bunda Beach & Resort Kota Gunungsitoli Vidya Indah Linia Zebua; Nov Elhan Gea; Yupiter Mendrofa; Emanuel Zebua
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4584

Abstract

Perkembangan bisnis tempat wisata semakin meningkat dari tahun ke tahun di Indonesia. Persaingan bisnis ini sangat ketat terlihat dari jarak antara tempat wisata satu dengan yang lainnya sangat berdekatan. Hal ini membuat para manajemen perusahaan jasa penginapan bersaing membuat strategi untuk meningkatkan penjualan jasanya. Seperti halnya pada Bunda Beach & Resort Kota Gunungsitoli yang merupakan salah satu tempat wisata yang diminati oleh masyarakat yang berada di Kota Gunungsitoli. Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Menggunakan Layanan Jasa di Bunda Beach & Resort kota Gunungsitoli. Penelitian ini menggunakan metode kuantitatif. Responden adalah masyarakat yang pernah berkunjung/merasakan jasa di Bunda Beach & Resort Kota Gunungsitoli sebanyak 100 orang, dimana peneliti mengumpulkan data menggunakan angket, kemudian melakukan uji validitas data, uji reliabilitas data, uji asumsi klasik (uji normalitas), uji regresi linear berganda, dan uji hipotesis (uji t, uji f, dan uji koefisien determinasi). Hasil penelitian menunjukkan bahwa Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Menggunakan Layanan Jasa di Bunda Beach & Resort kota Gunungsitoli memiliki nilai sebesar 72,6 %, dan 27,4% dipengaruhi oleh faktor lainnya yang tidak diteliti dalam penelitian ini. Kata Kunci: Strategi Promosi, Kualitas Pelayanan, Pengambilan Keputusan.
Analisis Pemanfaatan Digital Marketing Dalam Mempromosikan Produk Dan Meningkatkan Daya Saing Penjualan Pada CV. Decorindo Jaya Perabot Kota Gunungsitoli Melda Lase; Yuterlin Zalukhu; Emanuel Zebua; Yupiter Mendrofa
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4746

Abstract

Penelitian ini menganalisis pemanfaatan digital marketing dalam mempromosikan produk dan meningkatkan daya saing penjualan Pada CV. Decorindo Jaya Perabot Kota Gunungsitoli. Terdapat permasalahan yang diamati oleh peneliti yaitu Pemasaran yang belum maksimal karena berbagai macam keterbatasan media promosi dan pengetahuan tentang cara-cara promosi, sehingga dalam memasarkan produk yang dijual hanya dipasarkan di daerah sekitar Kota Gunungsitoli saja. dari tahun 2019 sampai 2022, penjualan pada CV. Decorindo mengalami penurunan yang cukup signifikan. Hal ini tentunya mempengaruhi omset dan target penjualan yang tidak tercapai. Dalam melakukan penelitian ini, peneliti menggunakan metode penelitian Kualitatif dengan teknik analisis deskriptif yang terdiri atas reduksi data, penyajian data, dan penarikan kesimpulan dan verifikasi. Hasil penelitian ini menunjukkan bahwa promosi produk dengan strategi digital marketing mampu meningkatkan volume penjualan barang oleh CV. Decorindo Jaya Perabot. Adapaun kendala yang ditemukan oleh CV. Decorindo Jaya Perabot adalah tidak mendapatkan orang yang tepat untuk membuat konten kreatif dan menarik di akun sosial medianya Kata kunci: Daya saing, digital marketing, promosi.
Pengaruh Media Sosial Marketing Terhadap Peningkatan Minat Beli Pelanggan Toko Berliian Motor Gunungsitoli Telaumbanua, Arisanto; Nov Elhan Gea; Emanuel Zebua; Sophia M. Kakisina
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2533

Abstract

In the world of business marketing, this is the most crucial or important thing. Business developments have resulted in changes such as changes in the mindset of competitors or business people in maintaining their business. Marketing or marketing is an activity, a series of institutions and processes of creating, communicating, delivering and exchanging deals (offers) that are of value to customers, clients, partners and the general public. This research aims to find out the role of Social Media Marketing in Increasing Customers at the Gunungsitoli Berlian Motor Shop. The research method used is a quantitative research method with a survey approach, researchers also use questionnaires in data collection. Researchers tested the hypothesis using multiple regression analysis techniques and the calculations were assisted using the SPSS (Statistical Program For Social Science) software program version 26. This research found that social media (X) which was accepted and partially had a positive and significant influence on buying interest (Y ) consumers at the Berlian Motor Shop in Gunungsitoli city.
Analisis Penggunaan Sosial Media Marketing Dalam Meningkatkan Volume Penjualan Kue Home Industri Di Dapoer Zainab Putri Yanuari Buaya; Emanuel Zebua; Idarni harefa; Eduar baene
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2537

Abstract

This study is a descriptive research with a qualitative approach aimed at evaluating the use of social media marketing to increase sales volume at Dapoer Zainab, a home industry in Gunungsitoli City founded in 2020 by Regina Nababan. Data were collected through in-depth interviews with two key informants: the business owner, Mrs. Regina Nababan, and employee, Mrs. Swasti Idawati Lase. The results indicate that Dapoer Zainab currently relies on product photos as their main content strategy. However, this content has been less effective in capturing customer attention due to a lack of variety and creativity. Labor limitations have led to inconsistencies in content scheduling and the use of social media advertising features. The findings suggest that despite efforts in content creation, results have not been optimal in increasing engagement and sales volume. It is recommended to introduce new content types such as videos and customer testimonials, and to improve creativity and consistency in content scheduling to enhance marketing effectiveness. Implementing these recommendations is expected to help Dapoer Zainab achieve better growth and significantly increase sales.
Analisis Strategi Promosi Digital Dalam Meningkatkan Volume Penjualan Pada UMKM Lingkungan Pasar Yaahowu Helentina Zebua; Emanuel Zebua; Yupiter Mendrofa; Idarni Harefa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2540

Abstract

This study examines the digital promotion strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Yaahowu Market, Gunungsitoli City, and their impact on increasing sales volume. In the increasingly advanced digital era, the adoption of digital technology is important for MSMEs to increase the competitiveness and visibility of their products. This study found that education and training on the use of digital platforms such as social media and e-commerce are crucial for MSMEs who are new to digital technology. Social media has proven effective in attracting new customers, while online marketplaces such as Tokopedia, Bukalapak, and Shopee provide opportunities for MSMEs to expand their market reach. This conclusion highlights the importance of evaluating and adjusting strategies based on the data obtained to ensure the effectiveness of digital promotion campaigns, as well as the need for ongoing support for MSMEs in facing challenges in the digital era.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di PT. Indomaret Pattimura Koota Gunungsitoli Liberti Daeli; Idarni harefa; Yupiter Mendrofa; Emanuel Zebua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2560

Abstract

Business activities such as minimarkets are now an interesting phenomenon. Businesses are currently experiencing increasingly fierce competition, so it is mandatory for businesses to improve the quality of their business in order to excel in competitive competition. PT. Indomaret Pattimura Gunungsitoli City must consider consumer satisfaction. In business competition, customer satisfaction is very important. If the desired results do not meet expectations, customer dissatisfaction arises. Customer satisfaction is viewed from the customer's perspective, namely how customers feel the service provided compared to what they want. If an industry or service company does not really understand what its customers expect, customer satisfaction with the product or service is something that is difficult to achieve. Efforts to meet consumer needs and expectations are very important because in a business one of the keys to success is consumers, service quality and price are very important things to help businesses improve their business. Service quality can create comfort for consumers who shop and feel satisfied, resulting in repeat purchases. And price can also be the value determined by the company in return for the goods or services sold. In other words, price can determine purchasing decisions. This research aims to analyze the influence of service quality and price on consumer satisfaction at PT Indomaret Pattimura, Gunungsitoli City. Service quality and price are important factors that influence consumer decisions in choosing a place to shop. Service quality is measured through five dimensions: reliability, empathy, responsiveness, tangibility and assurance. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 Indomaret Pattimura consumers. Data analysis was carried out using SPSS software with multiple linear regression methods to see the simultaneous and partial influence of service quality and price variables on consumer satisfaction. The research results show that service quality and price simultaneously have a significant influence on consumer satisfaction. Partially, these two variables also have a significant positive influence on consumer satisfaction. The conclusion of this research is that PT Indomaret Pattimura needs to maintain and improve service quality and offer competitive prices to increase consumer satisfaction. Suggestions for further research are to expand the research location and include other variables that might influence consumer satisfaction.
Analisis Perilaku Konsumen Dalam Pengambilan KeputusanMemilih Layanan Service Komputer di CV.Rineo Nias Persada Kota Gunungsitoli restu Zega; Yupiter Mendrofa; Emanuel Zebua; Eliagus Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2565

Abstract

Consumer behavior greatly influences decisions regarding purchases or services. It is highly recommended for a company to know its target market and know and learn about consumer behavior first so that the marketing of its products or services can be maximized. In the research, the main problem is consumer behavior in responding to consumer needs in consumer decision making. The aim of this research is to determine consumer behavior in choosing computer service at CV. Rineo Nias Persada Gunungsitoli city, to find out decision making in choosing computer service services at CV. Rineo Nias Persada Gunungsitoli city and to find out the factors that influence consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada, Gunungsitoli city. The research uses qualitative research. Data collection techniques are observation, documentation and interviews. Data analysis techniques using data reduction, data presentation and drawing conclusions. The research results obtained from the data collection were analyzed using consumer behavior analysis in drawing conclusions. Based on the results of research carried out by researchers at CV. Rineo Nias Persada Gunungsitoli City, from the results of the research analysis previously stated, namely from the analysis of consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada Gunungsitoli City is that consumers consider several important factors, namely cultural, social, personal and psychological factors, where these factors play an important role in influencing consumer purchasing decisions in choosing computer service services.
Perencanaan Strategis Dalam Mengelola Upaya Pencegahan Pencemaran Lingkungan di Dinas Lingkungan Hidup Kabupaten Nias Utara Threesman Nazara; Eliagus Telaumbanua; Emanuel Zebua; Delipiter Lase
Visi Sosial Humaniora Vol. 5 No. 1 (2024): Visi Sosial Humaniora: Edisi Juni 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i1.2357

Abstract

The aim of this research is to analyze strategies for managing the prevention of environmental pollution in North Nias Regency. Then to identify the efforts made to prevent environmental pollution in North Nias Regency. The research method used by researchers is qualitative research. In this qualitative approach, researchers involved in-depth interviews with employees of the North Nias Regency Environmental Service office. The data analysis techniques used in this research are data reduction, data presentation and drawing conclusions. From the research results, it can be concluded that environmental pollution planning in North Nias Regency faces many problems. The absence of adequate resources, such as funds and skilled labor, to implement environmental pollution prevention programs is a major challenge
EVALUASI PERENCANAAN PENGEMBANGAN ORGANISASI UNTUK PENINGKATAN PEREKONOMIAN MASYARAKAT MELALUI KOPERASI KONSUMEN OSSEDA FAOLALA PEREMPUAN DI KEPULAUAN NIAS Animan Harefa; Ayler Beniah Ndraha; Peringatan Harefa; Emanuel Zebua
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 5 (2024): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i5.1238

Abstract

Penelitian ini mengevaluasi perencanaan dalam pengembangan Koperasi Konsumen Osseda Faolala Perempuan Nias dan implikasinya terhadap peningkatan perekonomian masyarakat Kepulauan Nias. Pasca bencana alam 2005, koperasi ini didirikan oleh Perkumpulan Sada Ahmo (PESADA) untuk memberdayakan perempuan dan memperbaiki kondisi ekonomi lokal. Melalui metode penelitian kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan analisis dokumen. Hasil penelitian menunjukkan bahwa evaluasi perencanaan yang komprehensif sangat penting untuk mengidentifikasi kekuatan dan kelemahan koperasi, serta peluang dan ancaman. Faktor pendukung evaluasi meliputi pemahaman tantangan, kolaborasi dengan stakeholder, partisipasi anggota yang tinggi, dan pelaksanaan RAT terjadwal. Sebaliknya, hambatan termasuk eksklusivitas koperasi, kurangnya evaluasi berkala, ketidakselarasan antara perencanaan dan pelaksanaan, perencanaan yang tidak sesuai kebutuhan masyarakat, serta perbedaan pendapat anggota. Penelitian ini menyarankan peningkatan partisipasi, evaluasi rutin, pengembangan kapasitas, transparansi, dan komunikasi untuk meningkatkan efektivitas koperasi dan kesejahteraan masyarakat.
Co-Authors Animan Harefa Ayler Beniah Ndraha Delipiter Lase Eliagus Telaumbanua Helentina Zebua Idarni Harefa Liberti Daeli Melda Lase Nikmahtul Hidayah Telaumbanua Nov Elhan Gea Peringatan Harefa Putri Yanuari Buaya restu Zega Serniati Zebua Sophia M. Kakisina Telaumbanua, Arisanto Threesman Nazara Vidya Indah Linia Zebua Yupiter Mendrofa Yuterlin Zalukhu