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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Ekonomi, Bisnis, dan Humaniora
Ibrahim Tri Nugroho
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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Sosialisasi Pembuatan Shopee Merchant ShopeeFood pada UMKM Perumahan Sudirman Indah Tigaraksa Rismanto, Caesar; Ahmad Rasyiddin; Febri Sari Siahaan; Ibrahim Tri Nugroho
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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This research aims to evaluate the effectiveness of socializing the creation of Shopee Merchant ShopeeFood to MSMEs in the Sudirman Indah Tigaraksa Housing Complex. Digitalization of MSMEs is becoming increasingly important in the era of the digital economy, and ShopeeFood offers a platform that can expand the market for local MSMEs. Using qualitative methods, this research collected data through in-depth interviews and observations of MSME actors who participated in the socialization program. Thematic analysis was applied to identify the main themes that emerged from the data collected. The research results show that this socialization was successful in increasing MSMEs' understanding and technical skills in using the ShopeeFood platform. MSMEs report improvements in operational efficiency and wider market access after joining ShopeeFood. However, several challenges such as limitations in technology access and digital awareness still hinder the optimization of platform use. This research concludes that although this outreach has a positive impact, continued support is needed from Shopee and the government to overcome existing obstacles. Recommendations are given to improve continuous training, strengthen digital infrastructure, and provide incentives for MSMEs to make maximum use of digital platforms. The findings of this research provide important insights for MSME development strategies in the digital era and suggest future research directions to explore the long-term impact of digital technology adoption by MSMEs.
KONTRIBUSI KOMPETENSI DIGITAL DAN MOTIVASI KERJA KARYAWAN TERHADAP EFEKTIVITAS SISTEM MANAJEMEN KEUANGAN DIGITAL DENGAN KESIAPAN ORGANISASI SEBAGAI VARIABEL MEDIASI Sulaeman, Maman; Rasyiddin, Ahmad; Febri Sari Siahaan; Ibrahim Tri Nugroho
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Penelitian ini bertujuan untuk menganalisis hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi sistem manajemen keuangan digital pada UMKM batik di Tangerang, dengan kesiapan organisasi sebagai variabel mediasi dan ukuran UMKM sebagai variabel moderasi. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap data yang dikumpulkan dari 47 UMKM melalui survei langsung menggunakan kuesioner terstruktur. Validitas dan reliabilitas instrumen telah diuji melalui pilot test dan expert judgment. Hasil penelitian menunjukkan bahwa semua hipotesis diterima (H1–H7), dengan model mampu menjelaskan 62,3% varians efektivitas implementasi dan 54,8% varians kesiapan organisasi. Kesiapan organisasi terbukti memediasi secara parsial hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi, dengan VAF masing-masing sebesar 28,4% dan 27,2%. Analisis multi-group juga menunjukkan bahwa ukuran UMKM memoderasi pengaruh kompetensi digital, yang lebih kuat pada UMKM berukuran besar. Implikasi praktis dari penelitian ini menekankan pentingnya meningkatkan kesiapan organisasi dan pengembangan kompetensi digital, terutama pada UMKM berskala kecil, guna mengoptimalkan keberhasilan implementasi sistem digital dalam pengelolaan keuangan
Co-Authors Ahmad Rasyiddin Rasyiddin, Ahmad Rismanto, Caesar Sulaeman, Maman