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All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara Journal Economic and Strategy (JES) Jurnal Ilmu Komunikasi Dan Media Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis, dan Humaniora IJLRSA
Rismanto, Caesar
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Sosialisasi Pembuatan Shopee Merchant ShopeeFood pada UMKM Perumahan Sudirman Indah Tigaraksa Rismanto, Caesar; Ahmad Rasyiddin; Febri Sari Siahaan; Ibrahim Tri Nugroho
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate the effectiveness of socializing the creation of Shopee Merchant ShopeeFood to MSMEs in the Sudirman Indah Tigaraksa Housing Complex. Digitalization of MSMEs is becoming increasingly important in the era of the digital economy, and ShopeeFood offers a platform that can expand the market for local MSMEs. Using qualitative methods, this research collected data through in-depth interviews and observations of MSME actors who participated in the socialization program. Thematic analysis was applied to identify the main themes that emerged from the data collected. The research results show that this socialization was successful in increasing MSMEs' understanding and technical skills in using the ShopeeFood platform. MSMEs report improvements in operational efficiency and wider market access after joining ShopeeFood. However, several challenges such as limitations in technology access and digital awareness still hinder the optimization of platform use. This research concludes that although this outreach has a positive impact, continued support is needed from Shopee and the government to overcome existing obstacles. Recommendations are given to improve continuous training, strengthen digital infrastructure, and provide incentives for MSMEs to make maximum use of digital platforms. The findings of this research provide important insights for MSME development strategies in the digital era and suggest future research directions to explore the long-term impact of digital technology adoption by MSMEs.
STRATEGI PENGEMBANGAN ORGANISASI: PENERAPAN METODE AGILE MELALUI TRANSFORMASI INOVASI, BUDAYA ORGANISASI, DIGITALISASI, DAN MANAJEMEN PEMASARAN UNTUK MENINGKATKAN KINERJA PERUSAHAAN Rismanto, Caesar; Metris, Diksi; Rasyiddin, Ahmad; Priyanto, Rofik
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.16352

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi pengembangan organisasi melalui penerapan metode Agile, dengan fokus pada transformasi inovasi, budaya organisasi, digitalisasi, dan manajemen pemasaran untuk meningkatkan kinerja perusahaan. Agile, sebagai pendekatan yang lincah dan adaptif, dianggap relevan dalam menghadapi tantangan perubahan cepat di lingkungan bisnis. Transformasi inovasi dan budaya organisasi diidentifikasi sebagai elemen krusial yang mendukung keberhasilan penerapan Agile. Selain itu, digitalisasi dan peningkatan strategi pemasaran digital juga dianggap penting untuk memaksimalkan efisiensi dan daya saing perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen untuk mendapatkan pemahaman yang mendalam tentang penerapan Agile di beberapa perusahaan. Hasil penelitian ini memberikan wawasan tentang bagaimana penerapan Agile dapat membantu perusahaan bertransformasi dan meningkatkan kinerja di tengah dinamika pasar yang kompleks.
Meningkatkan Personal Branding Mahasiswa melalui Public Speaking, Kredibilitas, dan Kecerdasan Emosional Siahaan, Febri Sari; Rismanto, Caesar; Metris, Diksi; Restika, Dea; Muarief, Fahrurozi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2642

Abstract

This study explores the relationship between public speaking, credibility, and emotional intelligence in shaping students' personal branding at Universitas Tangerang Raya. Using a quantitative approach with a correlational design, data were collected from 352 students through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SMART-PLS 4.0. The findings indicate that public speaking has a positive and significant impact on personal branding, both directly and through credibility as a mediator. Credibility plays a crucial role in enhancing audience trust and building a professional image. However, emotional intelligence does not moderate the relationship between public speaking and personal branding, suggesting that this factor does not strengthen or weaken the relationship within the study. These results highlight the importance of mastering public speaking skills for students to improve credibility and competitiveness in the job market. Furthermore, educational institutions are encouraged to provide communication skills training to support students' personal branding development. This study contributes to both academic understanding and practical applications in managing professional identity in today’s competitive landscape.
STRATEGI PENGEMBANGAN ORGANISASI: PENERAPAN METODE AGILE MELALUI TRANSFORMASI INOVASI, BUDAYA ORGANISASI, DIGITALISASI, DAN MANAJEMEN PEMASARAN UNTUK MENINGKATKAN KINERJA PERUSAHAAN Rismanto, Caesar; Metris, Diksi; Rasyiddin, Ahmad; Priyanto, Rofik
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.16352

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi pengembangan organisasi melalui penerapan metode Agile, dengan fokus pada transformasi inovasi, budaya organisasi, digitalisasi, dan manajemen pemasaran untuk meningkatkan kinerja perusahaan. Agile, sebagai pendekatan yang lincah dan adaptif, dianggap relevan dalam menghadapi tantangan perubahan cepat di lingkungan bisnis. Transformasi inovasi dan budaya organisasi diidentifikasi sebagai elemen krusial yang mendukung keberhasilan penerapan Agile. Selain itu, digitalisasi dan peningkatan strategi pemasaran digital juga dianggap penting untuk memaksimalkan efisiensi dan daya saing perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen untuk mendapatkan pemahaman yang mendalam tentang penerapan Agile di beberapa perusahaan. Hasil penelitian ini memberikan wawasan tentang bagaimana penerapan Agile dapat membantu perusahaan bertransformasi dan meningkatkan kinerja di tengah dinamika pasar yang kompleks.
Literasi Media Sosial Untuk Siswa Sebagai Solusi Hoaks Dan Kenakalan Remaja Siahaan, Febri Sari; Rismanto, Caesar; Azis, Nur; Semuel, Semuel; Kade Birawan, I Gusti; Suhartono, Suhartono; Hidayat, Rahmat; Purnawan, Lesna; Sutomo, Sutomo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6107

Abstract

Perkembangan teknologi informasi, khususnya media sosial, membawa dampak signifikan terhadap pola interaksi sosial remaja sekaligus menimbulkan tantangan berupa penyebaran hoaks dan perilaku kenakalan digital. Rendahnya literasi media sosial di kalangan siswa SMA meningkatkan kerentanan terhadap informasi tidak terverifikasi yang berpotensi memengaruhi pola pikir dan perilaku sosial. Penelitian pengabdian masyarakat ini bertujuan meningkatkan literasi media sosial siswa SMAN 27 Kabupaten Tangerang dengan fokus pada kemampuan identifikasi, verifikasi, dan sikap kritis terhadap informasi di media sosial. Metode yang digunakan adalah penyuluhan partisipatif dengan 100 peserta, serta kolaborasi dengan aparat kepolisian untuk edukasi aspek hukum penggunaan media sosial. Materi meliputi definisi literasi media sosial, identifikasi hoaks, dampak penyebaran informasi palsu, dan etika bermedia sosial. Hasil menunjukkan peningkatan pemahaman dan kesadaran kritis siswa dalam memverifikasi informasi serta sikap bertanggung jawab dalam bermedia sosial. Keterlibatan aparat kepolisian memberikan wawasan tambahan terkait aspek hukum dan konsekuensi penyebaran hoaks. Simpulan menegaskan efektivitas penyuluhan dalam membangun literasi media sosial yang komprehensif guna mendukung pembentukan generasi muda yang cerdas, kritis, dan bertanggung jawab dalam penggunaan teknologi digital.
Influencing Buying Decisions Through Guerilla And Experiential Marketing: Mediating And Moderating Effects Siahaan, Febri Sari; Rismanto, Caesar; Purnawan, Lesna; Restika, Dea; Syamsul, Albab
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Edisi Mei 2025 - Agustus 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i1.1895

Abstract

Purpose - This study aims to analyze the impact of Guerilla Marketing and Experiential Marketing on consumer buying decisions, with Brand Awareness and Brand Trust as moderating variables. Novelty - This study integrates both Guerilla Marketing and Experiential Marketing strategies and explores the mediating and moderating roles within the context of consumer buying decisions. This approach differs from previous studies by providing a more comprehensive understanding of how these two marketing strategies influence buying decisions in the Indonesian creative industry sector. Method - This study uses a quantitative approach with a survey method to examine the effects of guerrilla marketing and experiential marketing on buying decisions, with purchase intention as a mediating variable and brand awareness and brand trust as moderating variables. A sample of 200 consumers of CV. Giribelah Indah was selected using purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) to test direct, mediating, and moderating relationships among variables. Findings - The results show that both Guerilla Marketing and Experiential Marketing have a positive and significant effect on buying decisions. Brand Awareness and Brand Trust strengthen the relationship between marketing strategies and consumer behavior. Purchase intention also plays a significant role in the decision-making process. Limitations and Implications - This study is limited to the creative industry sector, specifically CV. Giribelah Indah, so the findings may not be generalized to other sectors. The implications of this study provide practical insights for marketers to optimize Guerilla Marketing and Experiential Marketing strategies.
Fenomena Fomo Dalam Live Tiktok: Analisis Pengaruh Interaksi Real-Time Terhadap Pembelian Impulsif Rasyiddin, Ahmad; Rismanto, Caesar; Purnawan, Lesna; WAN, Ayi krisnha; Hasibuan, Rizki Mayandi
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.1945

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh interaksi real-time dan Fear of Missing Out (FOMO) terhadap perilaku pembelian impulsif pengguna TikTok Live. Metode yang digunakan adalah pendekatan kuantitatif melalui survei terhadap 100 responden berusia 17–30 tahun yang dipilih menggunakan teknik purposive sampling. Hasil uji validitas dan reliabilitas menunjukkan bahwa instrumen penelitian telah memenuhi kriteria statistik. Pengujian asumsi klasik menyatakan bahwa data berdistribusi normal, bebas multikolinearitas, dan tidak terjadi heteroskedastisitas. Analisis regresi linear berganda menunjukkan bahwa interaksi real-time dan FOMO berpengaruh signifikan terhadap pembelian impulsif, baik secara simultan (uji F) maupun parsial (uji t). Koefisien determinasi sebesar 0,684 mengindikasikan bahwa kedua variabel independen mampu menjelaskan 68,4% variasi dalam perilaku pembelian impulsif. Penelitian ini menyimpulkan bahwa strategi pemasaran berbasis interaksi langsung dan urgensi digital melalui TikTok Live sangat efektif dalam memicu keputusan pembelian spontan pada konsumen muda.
The Role of Human Resource Management in Preventing Labor Law Violations at PT. Gajah Tunggal Tangerang Rismanto, Caesar
The International Journal of Law Review and State Administration Vol. 3 No. 5 (2025): September-October : The International Journal of Law Review and State Administr
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijlrsa.v3i5.250

Abstract

This study aims to analyze the role of Human Resource Management (HRM) in preventing labor law violations at PT. Gajah Tunggal Tangerang. Labor-related issues such as violations of workers’ rights, industrial disputes, and companies’ lack of understanding of labor regulations often hinder the creation of harmonious employment relations. This research adopts a qualitative approach with a descriptive method, utilizing interviews, observations, and document analysis related to company labor policies and HRM practices. The findings indicate that HRM plays a highly strategic role in integrating company policies with labor regulations through key functions such as legally compliant recruitment, proper drafting of employment contracts, fair performance management, and training programs on employees’ rights and obligations. In addition, internal monitoring and conflict mediation by the HR department have proven effective in preventing violations from escalating into legal disputes. This study concludes that implementing HRM in line with labor law not only reduces potential violations but also enhances productivity, employee loyalty, and overall well-being. Therefore, HRM serves as a crucial pillar in establishing fair, sustainable, and harmonious industrial relations at PT. Gajah Tunggal Tangerang.
Co-Authors Ahmad Rasyiddin Azis, Nur Hasibuan, Rizki Mayandi Ibrahim Tri Nugroho Kade Birawan, I Gusti Metris, Diksi Muarief, Fahrurozi Purnawan, Lesna Rahmat Hidayat Rasyiddin, Ahmad Restika, Dea Rofik Priyanto Semuel, Semuel Suhartono Sutomo Sutomo Syamsul, Albab WAN, Ayi krisnha