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All Journal Demagogi: Journal of Social Sciences, Economics and Education Al-Bunyan: Interdisciplinary Journal of Qur'an and Hadith Studies
Ahmad Budi Susanto
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategy and Marketing Communication of Islamic Educational Institutions Holilur Rahman; Samdani, Dani; Hasanuddin; Ahmad Budi Susanto
Demagogi: Journal of Social Sciences, Economics and Education Vol. 2 No. 5 (2024): October
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v2i5.41

Abstract

This article examines the concept of marketing strategies that can be applied by Islamic educational institutions. The purpose of the research is to identify and analyze effective marketing strategies in increasing the attractiveness and sustainability of Islamic educational institutions. The research method used is literature review and descriptive analysis based on marketing theories from experts such as Philip Kotler, Ali Hasan, and Fandy Tjiptono. The results showed that a good marketing strategy involves coordination of work teams, funding efficiency, and the right tactics to achieve goals. Basic marketing concepts such as production, product, sales, marketing, and social marketing need to be adjusted to the values, management vision, and market demands. In addition, effective communication patterns through publication of achievements, promotion, and advertising are also important in delivering marketing messages to the public. Good communication will influence public perception and increase trust in Islamic education institutions. In conclusion, the use of appropriate marketing strategies and effective communication can help Islamic educational institutions achieve their goals in meeting customer needs, gaining competitive advantage and strengthening relationships with the community.
Pemikiran dan Kontribusi Ilmuwan Muslim Nashirudin Al-Thusi Ahmad Budi Susanto
al-Bunyan: Interdisciplinary Journal of Qur'an and Hadith Studies Vol. 1 No. 1 (2023)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/bunyan.v1i1.6

Abstract

Kemajuan pemikiran di dunia Islam terus berlangsung. Sikap terbuka, toleran, dan akomodatif umat Muslim terhadap dominasi pemikiran dan peradaban asing semakin meningkatkan hasrat terhadap ilmu, budaya akademik, serta peran cendekiawan Muslim dalam pemerintahan dan lembaga sosial masyarakat. Aliran-aliran yang menekankan rasio dan kebebasan berpikir semakin tumbuh, seiring dengan peningkatan kemakmuran di berbagai negara Islam. Tantangan yang dihadapi oleh Islam pun semakin rumit, mendorong perlunya solusi yang dapat berkembang seiring berjalannya waktu. Dalam konteks ini, doktrin yang mengakui akal sebagai salah satu sumber kebenaran dan pengetahuan menjadi mungkin. Al-Quran dan Hadis sering kali menekankan pentingnya penalaran, penelitian, dan pemikiran. Dari doktrin ini, muncul filsafat di dunia Islam, dengan kontribusi penting dari beberapa filsuf yang dihargai oleh ilmuwan Barat. Nasiruddin At-Tusi, yang diakui sebagai "filsuf Islam, ilmuwan serba bisa," atau tokoh multitalenta, merupakan ilmuwan Muslim dari Persia yang berperan dalam kemajuan berbagai bidang ilmu, termasuk Astronomi, Kimia, Biologi, Filsafat, Matematika, Kedokteran, dan Ilmu Agama Islam. Penelitian ini secara khusus mengeksplorasi pemikiran dan peradaban Islam melalui perspektif Nasiruddin At-Tusi. Metode penelitian yang digunakan adalah kajian pustaka dengan pendekatan kualitatif, mengumpulkan data dari literatur yang membahas filsafat, pemikiran, dan peradaban Islam. Hasil penelitian ini bertujuan untuk menjelaskan filsafat dan sejarah pemikiran serta peradaban Nasiruddin At-Tusi, sambil menyoroti peran pentingnya sebagai tokoh pembaharuan dalam dunia Islam.
Co-Authors Hasanuddin Holilur Rahman Samdani, Dani