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All Journal Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan
Manik, Frans Valentino
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences

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FAKTOR PENENTU INDUSTRI RUMAH TANGGA GULA AREN MEMPERTAHANKAN USAHANYA DI KECAMATAN AIR PERIUKAN Manik, Frans Valentino; Nurmalia, Ana; Fariadi, Herri
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 22 No 2 (2024): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v22i2.4710

Abstract

Palm sugar household industry becomes a main income for people at Air Periukan Regency. But for years due to a lot of demands about changing palm water palm sap water into alcoholic drinks. There is a chance for producers to change their business, but they maintain their business to produce palm sugar. The purpose of this research is to find out the decision level of palm sugar producers in sustaining their household industry and to analyze the factors which decide palm sugar household industry to keep sustaining their industry. The method used in this research is quantitative research by using multiple linear regression. The result of this research shows that their decision in sustaining their industry have average score of 37,82 means their decision in sustaining the industry is in high category. Factors which influence the industry are social norm factor (X1), production cost (X3), revenue (X4), marketing (X5), product sustainability (X6) and experiences (X8) while the price stability fact (X2), production process (X7) isn't become decision factor.
Co-Authors Herri Fariadi, Herri Nurmalia, Ana