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All Journal Journal of Governance Innovation
Nurafifah, Syifa Annisa
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Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Digitalisasi Desa Wisata Melalui Branding Strategi di Indonesia : Digitalisasi Desa Wisata Nurafifah, Syifa Annisa; nurmandi, achmad; fridayani, helen dian
Journal of Governance Innovation Vol. 6 No. 2 (2024): Volume 6 Nomor 2, September 2024
Publisher : Program Studi Ilmu Pemerintahan Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/jogiv.v6i2.4661

Abstract

In the context of digitalization of tourist villages there are several indicators to be able to realize digitalisation of tourism villages including promotion, pricing, place, attraction, partnership, and accessibility. The aim of this study is to understand how to improve the digitization of tourist villages in Indonesia through the use of branding strategies. The method used in this research is a method of qualitative analysis using secondary data sources from mass media news, journals, articles processed using Vosviewers Software and Nvivo 12 as a form of data visualization. The results of this research are obtained results that by using branding strategy digitalization of tourist villages in Indonesia has been improved. One of the successes in using branding strategy is with increased indicators of promotion, partnership and attraction. This is supported by some evidence, one of which according to the Digital Global Overview Report Indonesia shows that YouTube is one of the media for the promotion of tourist villages. And based on Jadesta.Kemenparekraf showed that the most attractive tourist village in Indonesia is showing the beauty of nature. Keywords: Tourism digitalization, Village tourism, Branding Strategy
Pengembangan Potensi Desa Wisata Pasca Revitalisasi Sebagai Upaya Pemberdayaan Perekonomian Lokal: Studi Kasus Lembah Asri Serang Kabupaten Purbalingga Nurafifah, Syifa Annisa; zaenuri, muchamad
Journal of Governance Innovation Vol. 7 No. 1 (2025): Volume 7 Nomor 1, Maret 2025
Publisher : Program Studi Ilmu Pemerintahan Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/jogiv.v7i1.6606

Abstract

Efforts to develop tourism potential through tourism awareness groups are carried out because they see the potential of Serang Village. In particular, the potential of natural tourism has not been maximized, and there are also potential crafts, arts and culinary that are still not well managed.  In the context of developing tourism potential, there are several indicators to be able to realize the digitalization of tourist villages, including attraction, amenity, accessibility. The purpose of this research is to find out how efforts to develop tourism potential in Serang Village and the impacts caused after revitalization. The method used in this research is a qualitative analysis method using primary data sources. This research is a field research with a type of qualitative research that uses data collection techniques using observation, documentation and interviews and secondary from mass media news, journals, articles processed using Nvivo12 as a form of data visulization. The results showed that the development of tourism potential has been maximally utilized after revitalization starting from the development of attraction, accessibility, and amenity, where it has an impact on employment opportunities, ownership control and the economy which can be proven by an increase in village revenue, the level of tourist visits and a decrease in the unemployment rate in Serang Village.
Co-Authors Achmad Nurmandi Helen Dian Fridayani, Helen Dian Muchamad Zaenuri, Muchamad