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All Journal Dia: Jurnal Administrasi Publik The International Journal of Accounting and Business Society Jurnal Manajemen JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Dinamika Administrasi Bisnis Golden Ratio of Auditing Research Jurnal Manajemen Bisnis Digital Terkini Jurnal Ekonomi, Manajemen, Akuntansi
Nugraha Kusbianto
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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IMPORTANCE-PERFORMANCE ANALYSIS OF PT PELINDO TERMINAL PETIKEMAS' CORPORATE IMAGE Nugraha Kusbianto; Ute Chairuz M. Nasution; V. Rudy Handoko; Ayun Maduwinarti
DIA: Jurnal Administrasi Publik Vol 21 No 02 (2023): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v21i02.10326

Abstract

Corporate image is an important factor that can affect the performance of a company. PT Pelindo Terminal Petikemas (SPTP) is one of the subholdings of PT Pelindo that operates the container terminal business in Indonesia. This study aims to identify the factors of corporate image that are important to stakeholders and how PT SPTP performs in meeting those factors. The study used the importance-performance analysis (IPA) method with a questionnaire as the data collection instrument. The respondents were internal stakeholders (structural employees, non-structural employees, and shareholders) and external stakeholders (academics, members of the DPR RI, relevant associations, customers, government agencies, journalists, partner companies, CSR recipients, and vendors). The results of the study showed that the factors of corporate image that are important to PT SPTP stakeholders are: Company reputation, Business ethics, Social and environmental responsibility, Positive feelings, Usefulness, PT SPTP has met most of these factors. However, there are still some factors that need to be improved, namely: Communication of social and environmental responsibility, and Communication of company activities. This study is expected to provide information to PT SPTP to improve its corporate image.
Big data Analytics Capability Effect on Indonesia Firm Performance: The Mediating Role of Business Process Agility Kusbianto, Nugraha; Darmawan, Ari
The International Journal of Accounting and Business Society Vol. 32 No. 2 (2024): The International Journal of Accounting and Business Society (August 2024 - De
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ijabs.2024.32.2.874

Abstract

Purpose: This study aims to investigate the impact of Big Data Analytics Capabilities (BDAC) on Indonesian Firm Performance (FPER), addressing the lack of empirical research in this area despite Indonesia's significant Big Data expenditure growth. The study also proposes a conceptual model as a framework for developing BDAC. Method: This is a quantitative study conducted in Indonesia using purposive and snowball sampling techniques to collect data from 51 Indonesian companies. The research model is based on the IT Capability framework, Sociomaterialism Theory, and incorporates Business Process Agility (BPA) as a mediating variable, as suggested by previous research. Findings: The results demonstrate a significant positive impact of BDAC on FPER. Furthermore, the study confirms that BPA significantly mediates the relationship between BDAC and FPER, highlighting the crucial role of agile business processes in leveraging the benefits of Big Data Analytics for improved firm performance. Practical Implications: This research provides valuable insights for Indonesian companies by: 1) demonstrating the significant positive impact of investing in BDAC on firm performance; 2) highlighting the importance of developing agile business processes to maximize the return on Big Data Analytics investments; and 3) offering a conceptual framework for developing and enhancing BDAC within Indonesian organizations. Originality: This study contributes to the existing literature by: 1) providing empirical evidence on the impact of BDAC on FPER specifically within the Indonesian context; 2) proposing a novel conceptual model for developing BDAC based on a combination of IT Capability framework, Sociomaterialism Theory, and the mediating role of BPA; and 3) addressing the gap in research on the relationship between BDAC and FPER in the Indonesian market. Paper Type: This research can be classified as an empirical study within the field of Information Systems, specifically focusing on Big Data Analytics, firm performance, and business process management. Keywords: Big Data, Firm Performance, Business Process Agility
Behavioral Antecedents of Green Skincare Purchases in the Zillennial Cohort: A Literature Review Kusbianto, Nugraha; Utami, Siti Yolanda Rahman; Hasesda, Sri Wulan Sari Adi Pandur; Rihidima, Lidya Veronica Christy
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10345

Abstract

The green skincare market has emerged as a vital subject for academic inquiry and business innovation, driven by rising environmental concerns and a strong shift toward sustainable consumption. Focused on younger consumers, particularly Zillennials with heightened eco-consciousness, this review examines the factors that motivate purchasing behavior beyond mere green purchase intention (GPI). Although many studies have addressed GPI, little attention has been given to the direct antecedents of actual buying behavior. In particular, prior research has largely neglected the impact of Personal Norms alongside constructs such as Green Purchase Attitude (GPA) and Perceived Behavioral Control (PBC). Utilizing established frameworks, including the Norm Activation Model and the Theory of Planned Behavior, this narrative review synthesizes existing literature to bridge this gap. The analysis critically investigates how GPA, PBC, Personal Norms, and GPI interact to shape green purchasing behaviors among Zillennial consumers. The review underscores the essential role of personal normative factors in transforming purchase intentions into tangible actions, thereby enriching current theoretical models. These insights not only advance academic understanding but also provide guidance for marketers and policymakers aiming to enhance consumer perceptions, attitudes, and control, ultimately fostering greater adoption of eco-friendly skincare products.
Driving Gen Z’s Buying Decisions: Testing Affiliate Marketing Effects Through the S–O–R Framework Rihidima, Lidya Veronica Christy; Kusbianto, Nugraha
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8353

Abstract

This research aims to examine the impact of affiliate marketing on the purchasing intentions of Generation Z in Indonesia using the Stimulus-Organism-Response (SOR) theoretical framework. This study also aims to fill the gap in previous literature by focusing on Generation Z as a group of digital native consumers and their online shopping behavior through affiliate marketing channels. This study uses an explanatory quantitative research design to examine the relationship between variables related to affiliate marketing and purchase intention among Generation Z. Data was collected through an online questionnaire distributed via social media such as Instagram and TikTok, targeting Generation Z in Indonesia who frequently make online purchases and are influenced by affiliate marketing. The sampling technique used was purposive sampling. The sample size in 190 respondents. The results of the study indicate that the information quality and virtual interactivity significantly influence Gen Z's trust (IQ -> TR = 0.199, VI-> TR = 0.238) and information quality significantly influence satisfaction (IQ->SA = 0.236), which in turn positively impact purchase intention. Virtual interactivity are the strongest factor in building trust (0.238), while satisfaction (0.396) is the most influential mediator in the relationship between affiliate marketing and purchase intention. The study also found that female respondents and Gen Z aged 20–22 (63 respondents, 33.2%) are more easily influenced by affiliate marketing in their online purchase intention.
The Impact of E-Wallet Usage on Personal Financial Management: A Case Study of Generation Z Groda, Selvi Permata; Kusbianto , Nugraha
Golden Ratio of Auditing Research Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v6i1.1744

Abstract

This study examines the impact of e-wallet usage (EWU) on financial management (FM) among Generation Z in Indonesia, with a specific focus on the mediating role of financial literacy (FL). As digital natives, Gen Z exhibits high adaptability to financial technology (Fintech), particularly e-wallets, which offer convenience, speed, and integrated financial tools. However, the behavioral implications of e-wallet adoption—such as impulse buying and financial mismanagement—raise concerns about long-term financial well-being. Drawing on Financial Literacy Theory, the Behavioral Life-Cycle Hypothesis, and Self-Efficacy Theory, this research develops a conceptual framework linking e-wallet usage, financial literacy, and financial management. Using a quantitative approach, data were collected from 193 active Gen Z e-wallet users through a structured online survey. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test four hypotheses. Results reveal that e-wallet usage significantly enhances both financial literacy and financial management. Moreover, financial literacy strongly influences financial management and mediates the relationship between e-wallet usage and PFM. These findings suggest that while e-wallets facilitate financial activities, their effectiveness in improving financial outcomes depends on users' financial literacy. Theoretically, this study extends digital finance literature by highlighting financial literacy as a behavioral pathway that translates technological engagement into responsible financial behavior. Practically, it offers policy recommendations for educators, fintech providers, and government stakeholders to promote digital financial literacy and responsible e-wallet usage among Gen Z. By fostering financial acumen alongside technological fluency, this research contributes to sustainable financial inclusion and resilience in the digital economy.
Analisis Pengambilan Keputusan Gen Z Terhadap Pembelian Produk Skincare Dengan Metode TOPSIS-AHP Siahaan, Stefani Tesalonika; Wijaya, Arielva Hendra; Kusuma, Farah Rheina; Nugraha Kusbianto; Rusdi Hidayat; Indah Respati Kusumasari
Jurnal Dinamika Administrasi Bisnis Vol. 11 No. 2 (2025): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Skincare adalah produk perawatan wajah untuk menjaga kulit tetap sehat dan cantik. Keputusan pembelian skincare oleh Gen Z melibatkan pertimbangan multi-kriteria yang kompleks. Oleh karena itu, penelitian ini bertujuan untuk menganalisis dan memberikan justifikasi keputusan pembelian produk skincare oleh Gen Z menggunakan kombinasi metode Analytic Hierarchy Process (AHP) dan Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Namun, mereka juga rentan terhadap pembelian impulsif yang dihadapkan pada dilema kriteria pembelian yang bertentangan, seperti harga terjangkau dan klaim keberlanjutan. Metode AHP digunakan untuk memprioritaskan kriteria pembelian dan meminimalisir pembobotan subjektif, dengan konsep vektor eigen. Sementara itu, metode TOPSIS digunakan untuk memilih keputusan alternatif terbaik berdasarkan jarak terhadap solusi ideal positif dan negatif. Hasil kajian literatur menunjukkan bahwa kombinasi AHP-TOPSIS adalah pendekatan yang efektif dan objektif dalam mendukung keputusan multi-kriteria. Generasi Z cenderung memilih pada faktor keamanan bahan dan efektivitas produk karena berkaitan dengan tingkat kepercayaan terhadap merek skincare. TOPSIS kemudian digunakan untuk menentukan merek yang paling mendekati kriteria ideal versi Gen Z, yang menggabungkan aspek rasional (harga, kualitas) dan aspek emosional (popularitas, kepercayaan sosial).
Peran Manager Sumber Daya Manusia (SDM) dalam Keputusan Strategis untuk Program Pelatihan dan Pengembangan Anandita Desmaningtyas; Marsa Batrisya Bazla; Saphira Cerelia Dewi; Aurelia Azizah Fatika; Rusdi Hidayat; Indah Respati Kusumasari; Nugraha Kusbianto
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.937

Abstract

This study aims to examine the role of human resource managers in strategic decision-making regarding employee training and development programs. The research method used is a literature study that analyzes various relevant theories and previous research findings. The results indicate that the role of HR managers has shifted from administrative functions to strategic business partners who are responsible not only for implementing training programs but also for long-term planning based on competency needs analysis. Factors such as leadership support, organizational culture, resource availability, and technological advancement significantly influence the quality of strategic HR decisions. Well-aligned and data-driven decisions enhance training effectiveness, employee motivation, and organizational productivity. This study highlights the importance of analytical capability, adaptive leadership, and digital technology utilization for HR managers to develop relevant and competitive training policies. The findings are expected to serve as a reference for organizations in formulating more targeted human resource development strategies that positively impact overall organizational performance.  
Trust as a Mediator Between Personalization and Customer Loyalty in Indonesian E-Commerce Kusbianto, Nugraha; Noeringtyas, Billy Purwocaroko; Prabowo, Budi
Jurnal Manajemen Vol. 30 No. 1 (2026): February 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i1.3631

Abstract

Southeast Asia’s booming e-commerce industry underscores consumer loyalty as a strategic asset. Leading Indonesian platforms employ algorithmic personalization to tailor recommendations and interfaces, yet the role of trust in converting personalization into loyalty remains underexplored. Drawing on Social Exchange Theory and the Stimulus-Organism-Response framework, this study examines how personalization influences trust, engagement, satisfaction, and loyalty among Indonesian online shoppers. Data from an online survey of experienced users reveals that personalization enhances engagement and satisfaction, while engagement and trust drive loyalty. Satisfaction alone does not ensure loyalty, but trust fully mediates the personalization–loyalty relationship. The findings highlight trust as the crucial mechanism transforming personalized interventions into sustained loyalty. E-commerce firms should refine personalization algorithms and adopt transparent data practices to foster trust and lasting customer commitment.
Co-Authors Anandita Desmaningtyas Ari Darmawan Aurelia Azizah Fatika Ayun Maduwinarti Billy Purwocaroko Noeringtyas Budi Prabowo Hasesda, Sri Wulan Sari Adi Pandur Indah Respati Kusumasari Kusuma, Farah Rheina Lidya Veronica Christy Rihidima Marsa Batrisya Bazla Rusdi Hidayat Saphira Cerelia Dewi Selvi Permata Groda Siahaan, Stefani Tesalonika Utami, Siti Yolanda Rahman Ute Chairuz M. Nasution V. Rudy Handoko Wijaya, Arielva Hendra