Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal The International Journal of Accounting and Business Society JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi, Manajemen, Akuntansi
Kusbianto, Nugraha
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Big data Analytics Capability Effect on Indonesia Firm Performance: The Mediating Role of Business Process Agility Kusbianto, Nugraha; Darmawan, Ari
The International Journal of Accounting and Business Society Vol. 32 No. 2 (2024): The International Journal of Accounting and Business Society (August 2024 - De
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ijabs.2024.32.2.874

Abstract

Purpose: This study aims to investigate the impact of Big Data Analytics Capabilities (BDAC) on Indonesian Firm Performance (FPER), addressing the lack of empirical research in this area despite Indonesia's significant Big Data expenditure growth. The study also proposes a conceptual model as a framework for developing BDAC. Method: This is a quantitative study conducted in Indonesia using purposive and snowball sampling techniques to collect data from 51 Indonesian companies. The research model is based on the IT Capability framework, Sociomaterialism Theory, and incorporates Business Process Agility (BPA) as a mediating variable, as suggested by previous research. Findings: The results demonstrate a significant positive impact of BDAC on FPER. Furthermore, the study confirms that BPA significantly mediates the relationship between BDAC and FPER, highlighting the crucial role of agile business processes in leveraging the benefits of Big Data Analytics for improved firm performance. Practical Implications: This research provides valuable insights for Indonesian companies by: 1) demonstrating the significant positive impact of investing in BDAC on firm performance; 2) highlighting the importance of developing agile business processes to maximize the return on Big Data Analytics investments; and 3) offering a conceptual framework for developing and enhancing BDAC within Indonesian organizations. Originality: This study contributes to the existing literature by: 1) providing empirical evidence on the impact of BDAC on FPER specifically within the Indonesian context; 2) proposing a novel conceptual model for developing BDAC based on a combination of IT Capability framework, Sociomaterialism Theory, and the mediating role of BPA; and 3) addressing the gap in research on the relationship between BDAC and FPER in the Indonesian market. Paper Type: This research can be classified as an empirical study within the field of Information Systems, specifically focusing on Big Data Analytics, firm performance, and business process management. Keywords: Big Data, Firm Performance, Business Process Agility
Behavioral Antecedents of Green Skincare Purchases in the Zillennial Cohort: A Literature Review Kusbianto, Nugraha; Utami, Siti Yolanda Rahman; Hasesda, Sri Wulan Sari Adi Pandur; Rihidima, Lidya Veronica Christy
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10345

Abstract

The green skincare market has emerged as a vital subject for academic inquiry and business innovation, driven by rising environmental concerns and a strong shift toward sustainable consumption. Focused on younger consumers, particularly Zillennials with heightened eco-consciousness, this review examines the factors that motivate purchasing behavior beyond mere green purchase intention (GPI). Although many studies have addressed GPI, little attention has been given to the direct antecedents of actual buying behavior. In particular, prior research has largely neglected the impact of Personal Norms alongside constructs such as Green Purchase Attitude (GPA) and Perceived Behavioral Control (PBC). Utilizing established frameworks, including the Norm Activation Model and the Theory of Planned Behavior, this narrative review synthesizes existing literature to bridge this gap. The analysis critically investigates how GPA, PBC, Personal Norms, and GPI interact to shape green purchasing behaviors among Zillennial consumers. The review underscores the essential role of personal normative factors in transforming purchase intentions into tangible actions, thereby enriching current theoretical models. These insights not only advance academic understanding but also provide guidance for marketers and policymakers aiming to enhance consumer perceptions, attitudes, and control, ultimately fostering greater adoption of eco-friendly skincare products.
Driving Gen Z’s Buying Decisions: Testing Affiliate Marketing Effects Through the S–O–R Framework Rihidima, Lidya Veronica Christy; Kusbianto, Nugraha
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8353

Abstract

This research aims to examine the impact of affiliate marketing on the purchasing intentions of Generation Z in Indonesia using the Stimulus-Organism-Response (SOR) theoretical framework. This study also aims to fill the gap in previous literature by focusing on Generation Z as a group of digital native consumers and their online shopping behavior through affiliate marketing channels. This study uses an explanatory quantitative research design to examine the relationship between variables related to affiliate marketing and purchase intention among Generation Z. Data was collected through an online questionnaire distributed via social media such as Instagram and TikTok, targeting Generation Z in Indonesia who frequently make online purchases and are influenced by affiliate marketing. The sampling technique used was purposive sampling. The sample size in 190 respondents. The results of the study indicate that the information quality and virtual interactivity significantly influence Gen Z's trust (IQ -> TR = 0.199, VI-> TR = 0.238) and information quality significantly influence satisfaction (IQ->SA = 0.236), which in turn positively impact purchase intention. Virtual interactivity are the strongest factor in building trust (0.238), while satisfaction (0.396) is the most influential mediator in the relationship between affiliate marketing and purchase intention. The study also found that female respondents and Gen Z aged 20–22 (63 respondents, 33.2%) are more easily influenced by affiliate marketing in their online purchase intention.
Co-Authors Ari Darmawan Hasesda, Sri Wulan Sari Adi Pandur Rihidima, Lidya Veronica Christy Utami, Siti Yolanda Rahman