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Adoption of Cash on Delivery Payment Method in E-commerce Shopping: A Value-based Adoption Model Approach Lidya Veronica Christy Rihidima; Yusri Abdillah; Anni Rahimah
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 3 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i3.38964

Abstract

Objectives: To examine what factors can influence adoption intention through perceived value and how much influence compatibility can have on the relationship between perceived value and adoption intention. Furthermore, through the results of this research, it is hoped that local retailers can create new services that are appropriate and can help consumers. Design/Method/Approach: Existing scales are adapted, and the field study is conducted in seven different cities of East Java Province, Indonesia. Based on purposive sampling, 195 respondents in seven telecommunication retail outlets completed a questionnaire related to cash-on-delivery service as a payment method of Topsell. This national telecommunication retailer adopts cash on delivery as their payment method. One hundred fifty-four qualified questionnaires are eventually used for data analysis. Furthermore, this study utilizes explanatory research with quantitative research methods. The sample collection method uses a purposive sampling method.  Findings: The research results obtained, it can be concluded that all the hypotheses proposed in this study can be accepted. Therefore, these results show that the COD service offered by Topsell can provide technical convenience. Furthermore, compatibility can strengthen the relationship between perceived value and adoption intention. Originality: Many studies utilize the theory of value-based adoption models, but only a few include the compatibility variable as a moderating variable. This research offers originality, especially in service innovation research. The researcher believes compatibility effectively strengthens the relationship between perceived value and adoption intention. Practical/Policy Implications: The research results are expected to contribute ideas. This research develops the theory of the value-based adoption model. Further researchers can adopt the research model and framework. Through all the results obtained, it can provide benefits for local retailers to survive amid this tight business competition by paying attention to the attributes of the value-based adoption model and the suitability of services with community trends. It is also recommended that Topsell and other telecommunication retail companies create a friendly web so that there is a good assessment of the COD services offered to consumers.
PENGARUH JOB INSECURITY DAN STRESS KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA PT SUMBER ALFARIA TRIJAYA Layla Azaria Safina; Desi Anila; Ani Winda Auliya; Huwaida Amartha Salsabila; Nabila Ammarullah; Rusdi Hidayat Nugroho; Lidya Veronica Christy Rihidima
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2914

Abstract

Penelitian ini bertujuan untuk menguji pengaruh job insecurity dan stress kerja terhadap turnover intention karyawan pada PT Sumber Alfaria Trijaya. Metode penelitian yang digunakan adalah literatur review. Hasil penelitian menunjukkan bahwa job insecurity dan stress kerja berpengaruh signifikan terhadap turnover intention karyawan. Penelitian ini memberikan implikasi penting bagi manajemen PT Sumber Alfaria Trijaya untuk memperhatikan faktor job insecurity dan stress kerja guna mengurangi turnover intention karyawan. Penelitian selanjutnya dapat memperluas variabel independen dan mempertimbangkan faktor-faktor kontekstual lainnya yang mungkin memengaruhi turnover intention.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PEMBELIAN PADA BISNIS RITEL: LITERATURE REVIEW Adinda Eka Bunga Lestari; Rizqulloh Bayu Prakoso; Maulidya Khoirunnisa; Kevira Eris Andini; Andrea Cenda Kayle Sudharno; Rusdi Hidayat; Lidya Veronica Christy Rihidima
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2922

Abstract

Penelitian ini menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan pembelian dalam konteks bisnis ritel di Indonesia. Dengan menggunakan pendekatan kualitatif berbasis studi literatur, penelitian ini mengevaluasi sejauh mana variabel kualitas pelayanan, yang meliputi keandalan, ketanggapan, empati, jaminan, dan keberwujudan, bersama dengan harga, memengaruhi pengalaman pembelian konsumen. Hasil penelitian menunjukkan bahwa baik kualitas layanan maupun harga memberikan dampak yang signifikan positif dan signifikan terhadap kepuasan pembelian. Kualitas pelayanan menjadi variabel yang paling dominan dalam meningkatkan kepuasan, sementara harga yang sesuai dengan nilai produk memberikan dampak tambahan yang signifikan. Penelitian ini memberikan wawasan bagi perusahaan ritel untuk memprioritaskan kualitas pelayanan dan strategi menetapkan harga yang bersaing untuk memberikan pengalaman berbelanja yang menyenangkan.
MANAJEMEN RISIKO KEUANGAN PADA PERUSAHAAN RITEL DI ERA DIGITAL Afina Hasya Faza; Dwi Margareta; Efvana Ayu Sakinah; Imaniar Dila Nur Pangestuti; Imelda Putri Wardani; Rusdi Hidayat; Lidya Veronica Christy Rihidima
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2970

Abstract

Transformasi digital memungkinkan otomatisasi proses yang berulang dan membebaskan sumber daya manusia untuk fokus pada analisis dan strategi yang lebih kompleks, sehingga meningkatkan produktivitas dan efisiensi operasional. Perkembangan teknologi informasi dan komunikasi telah merubah cara perusahaan melakukan bisnis, termasuk dalam aspek manajemen keuangan. Inovasi seperti cloud computing, big data, kecerdasan buatan (AI) dan blockchain menawarkan peluang baru untuk meningkatkan transparansi, keamanan dan kecepatan transaksi keuangan. Metode yang digunakan dalam penelitian ini deskriptif dengan pendekatan kualitatif. Menurut Sugiyono (2018:213) metode penelitian kualitatif merupakan metode penelitian yang didasarkan pada filsafat yang digunakan untuk menyelidiki pada keadaan ilmiah (eksperimen) dimana peneliti bertindak sebagai instrumen, teknik pengumpulan data dan dianalisis yang bersifat kualitatif lebih menekan pada makna. Di era digital, perusahaan ritel dihadapkan pada tantangan baru dalam mengelola risiko keuangan. Kemajuan teknologi memberikan banyak peluang untuk meningkatkan efisiensi dan pengalaman pelanggan, tetapi di sisi lain juga membuka pintu bagi berbagai jenis risiko yang lebih kompleks. Perusahaan harus mampu mengidentifikasi, menganalisis, dan memitigasi risiko-risiko ini untuk tetap kompetitif dan menjaga keberlanjutan operasional. Untuk itu, perusahaan perlu memiliki strategi manajemen risiko yang adaptif dan berbasis teknologi, termasuk penggunaan kecerdasan buatan (AI), blockchain, dan analitik data untuk mendeteksi dan mengelola risiko secara lebih efektif.
Behavioral Antecedents of Green Skincare Purchases in the Zillennial Cohort: A Literature Review Kusbianto, Nugraha; Utami, Siti Yolanda Rahman; Hasesda, Sri Wulan Sari Adi Pandur; Rihidima, Lidya Veronica Christy
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10345

Abstract

The green skincare market has emerged as a vital subject for academic inquiry and business innovation, driven by rising environmental concerns and a strong shift toward sustainable consumption. Focused on younger consumers, particularly Zillennials with heightened eco-consciousness, this review examines the factors that motivate purchasing behavior beyond mere green purchase intention (GPI). Although many studies have addressed GPI, little attention has been given to the direct antecedents of actual buying behavior. In particular, prior research has largely neglected the impact of Personal Norms alongside constructs such as Green Purchase Attitude (GPA) and Perceived Behavioral Control (PBC). Utilizing established frameworks, including the Norm Activation Model and the Theory of Planned Behavior, this narrative review synthesizes existing literature to bridge this gap. The analysis critically investigates how GPA, PBC, Personal Norms, and GPI interact to shape green purchasing behaviors among Zillennial consumers. The review underscores the essential role of personal normative factors in transforming purchase intentions into tangible actions, thereby enriching current theoretical models. These insights not only advance academic understanding but also provide guidance for marketers and policymakers aiming to enhance consumer perceptions, attitudes, and control, ultimately fostering greater adoption of eco-friendly skincare products.
The ESG Disclosure in Mitigating Information Asymmetry Risk: The Role of Corporate Governance Norisnita, Muazila; Groda, Selvi Permata; Dwiridotjahjono, Jojok; Rihidima, Lidya Veronica Christy
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 7 No 1 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v7i1.8031

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This research employs a Systematic Literature Review (SLR) to examine the relationship between Environmental, Social, and Governance (ESG) disclosure and the information asymmetry through corporate governance mechanisms in today’s dynamic business environment. Despite the growing adoption of ESG reporting to meet stakeholder demands, information asymmetry continues to impede efficient capital allocation and investor confidence. However, limited understanding remains on how corporate governance mechanisms shape ESG disclosure quality and its role in reducing information asymmetry. Several theories, including signaling, stakeholder, legitimacy, and agency theory, explain firms’ motivations for ESG reporting. While ESG disclosure is expected to reduce information asymmetry, its impact remains debated due to issues such as greenwashing, report credibility, and divergent investor perceptions. Prior studies reveal a generally negative association between ESG disclosure and information asymmetry, though findings are inconsistent. Ultimately, this review seeks to develop a conceptual framework that integrates the role of corporate governance in enhancing ESG disclosure as a mechanism to reduce information asymmetry, thereby contributing to existing literature and offering practical insights.
Mapping Capital Budgeting in the Private Sector: A Systematic Literature Review and Future Research Study Groda, Selvi Permata; Anggraini, Afriska Yuni; Norisnita, Muazila; Waspada, Ikaputera; Rihidima, Lidya Veronica Christy
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1519

Abstract

This research investigates the critical role of capital budgeting in achieving corporate success and sustainability in a dynamic global economy. The main focus is on complex financial evaluation techniques for making long-term investment decisions and their impact on firm performance and growth. In addition, this study analyzes trends in the use of capital budgeting methods in different countries, including the implications of changes in executive compensation contracts. In addition, the challenges faced by companies in evaluating investment projects, including the need for more sophisticated analyses such as real options, are an important focus of this research. Using the systematic literature review (SLR) method, this study identifies and analyzes relevant articles related to the evolution of research publication approaches and various capital budgeting techniques. The results of this study are expected to provide a deeper understanding of the current trends and practices in capital budgeting decision-making in the private sector and formulate relevant research questions to guide future studies in this area.
Driving Gen Z’s Buying Decisions: Testing Affiliate Marketing Effects Through the S–O–R Framework Rihidima, Lidya Veronica Christy; Kusbianto, Nugraha
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8353

Abstract

This research aims to examine the impact of affiliate marketing on the purchasing intentions of Generation Z in Indonesia using the Stimulus-Organism-Response (SOR) theoretical framework. This study also aims to fill the gap in previous literature by focusing on Generation Z as a group of digital native consumers and their online shopping behavior through affiliate marketing channels. This study uses an explanatory quantitative research design to examine the relationship between variables related to affiliate marketing and purchase intention among Generation Z. Data was collected through an online questionnaire distributed via social media such as Instagram and TikTok, targeting Generation Z in Indonesia who frequently make online purchases and are influenced by affiliate marketing. The sampling technique used was purposive sampling. The sample size in 190 respondents. The results of the study indicate that the information quality and virtual interactivity significantly influence Gen Z's trust (IQ -> TR = 0.199, VI-> TR = 0.238) and information quality significantly influence satisfaction (IQ->SA = 0.236), which in turn positively impact purchase intention. Virtual interactivity are the strongest factor in building trust (0.238), while satisfaction (0.396) is the most influential mediator in the relationship between affiliate marketing and purchase intention. The study also found that female respondents and Gen Z aged 20–22 (63 respondents, 33.2%) are more easily influenced by affiliate marketing in their online purchase intention.
Affiliate Marketing Strategies for Effective Product Promotion in the Digital Era: Literature Review Lidya Veronica Christy Rihidima; Mima Kurniasih; Billy Purwocaroko Noeringtyas; Selvi Permata Groda; Muazila Norisnita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8753

Abstract

This study aims to analyze how affiliate marketing contributes to the effectiveness of product promotion in the digital era. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from 15 relevant peer-reviewed articles published in recent years. The analysis highlights four key strategies that influence the success of affiliate marketing: information quality, subjective knowledge, interactivity, and affiliate characteristics. Results show that high-quality information builds consumer trust, while subjective knowledge helps affiliates deliver persuasive messages. Interactivity, especially through live streaming and two-way communication, enhances audience engagement. Furthermore, emotional expression, credibility, and authenticity of affiliates significantly influence consumers' purchasing decisions. The study concludes that affiliate marketing is a cost-effective promotional strategy that enhances product visibility and purchase intention through trusted intermediaries. These findings provide important implications for businesses to develop more strategic, data-driven affiliate marketing campaigns.
Penerapan Strategi Digital Marketing dalam Meningkatkan Traffic Penjualan Ritel (Studi Kasus Pada Brand Ritel Sakinah Mart) Wiani, Intan; Dita , Riya Datuljannah; Zahra, Nanda Akhilla; Hayati, Syakirotul; Rusdi Hidayat N; Rihidima , Lidya Veronica Christy
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.233

Abstract

This study aims to analyze the implementation of digital marketing strategies for Sakinah Mart, a Sharia-based retail business operating in Surabaya, Indonesia. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from national journal articles published between 2021 and 2025 that discuss digital marketing in the retail sector, consumer behavior, website traffic, and sales performance. The analysis identifies six digital marketing strategies relevant to Sakinah Mart, including social media utilization, SEO optimization, content marketing, digital analytics, Sharia-based brand strengthening, and digital promotion enhancement. The study also reveals supporting and inhibiting factors influencing digital marketing effectiveness. Supporting factors include an understanding of the target market, appropriate platform selection, digital infrastructure readiness, skilled human resources, relevant content management, and the ability to use digital analytics. Conversely, Sakinah Mart faces challenges such as limited digital human resources, restricted promotional budgets, and rapidly changing algorithms and content trends. Competitor analysis indicates that Sakinah Mart can remain competitive by strengthening community-based digital content, offering creative promotions, collaborating with MSMEs and local communities, and developing unique loyalty programs. The findings highlight that digital marketing is essential for increasing brand awareness, customer engagement, store traffic, and online-to-offline conversion, particularly for Sharia-based retail businesses in a highly competitive market.