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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Science and Society (IJSOC) Jurnal Ekonomi, Manajemen, Akuntansi
Rihidima, Lidya Veronica Christy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences

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Behavioral Antecedents of Green Skincare Purchases in the Zillennial Cohort: A Literature Review Kusbianto, Nugraha; Utami, Siti Yolanda Rahman; Hasesda, Sri Wulan Sari Adi Pandur; Rihidima, Lidya Veronica Christy
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10345

Abstract

The green skincare market has emerged as a vital subject for academic inquiry and business innovation, driven by rising environmental concerns and a strong shift toward sustainable consumption. Focused on younger consumers, particularly Zillennials with heightened eco-consciousness, this review examines the factors that motivate purchasing behavior beyond mere green purchase intention (GPI). Although many studies have addressed GPI, little attention has been given to the direct antecedents of actual buying behavior. In particular, prior research has largely neglected the impact of Personal Norms alongside constructs such as Green Purchase Attitude (GPA) and Perceived Behavioral Control (PBC). Utilizing established frameworks, including the Norm Activation Model and the Theory of Planned Behavior, this narrative review synthesizes existing literature to bridge this gap. The analysis critically investigates how GPA, PBC, Personal Norms, and GPI interact to shape green purchasing behaviors among Zillennial consumers. The review underscores the essential role of personal normative factors in transforming purchase intentions into tangible actions, thereby enriching current theoretical models. These insights not only advance academic understanding but also provide guidance for marketers and policymakers aiming to enhance consumer perceptions, attitudes, and control, ultimately fostering greater adoption of eco-friendly skincare products.
The ESG Disclosure in Mitigating Information Asymmetry Risk: The Role of Corporate Governance Norisnita, Muazila; Groda, Selvi Permata; Dwiridotjahjono, Jojok; Rihidima, Lidya Veronica Christy
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 7 No 1 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v7i1.8031

Abstract

This research employs a Systematic Literature Review (SLR) to examine the relationship between Environmental, Social, and Governance (ESG) disclosure and the information asymmetry through corporate governance mechanisms in today’s dynamic business environment. Despite the growing adoption of ESG reporting to meet stakeholder demands, information asymmetry continues to impede efficient capital allocation and investor confidence. However, limited understanding remains on how corporate governance mechanisms shape ESG disclosure quality and its role in reducing information asymmetry. Several theories, including signaling, stakeholder, legitimacy, and agency theory, explain firms’ motivations for ESG reporting. While ESG disclosure is expected to reduce information asymmetry, its impact remains debated due to issues such as greenwashing, report credibility, and divergent investor perceptions. Prior studies reveal a generally negative association between ESG disclosure and information asymmetry, though findings are inconsistent. Ultimately, this review seeks to develop a conceptual framework that integrates the role of corporate governance in enhancing ESG disclosure as a mechanism to reduce information asymmetry, thereby contributing to existing literature and offering practical insights.
Mapping Capital Budgeting in the Private Sector: A Systematic Literature Review and Future Research Study Groda, Selvi Permata; Anggraini, Afriska Yuni; Norisnita, Muazila; Waspada, Ikaputera; Rihidima, Lidya Veronica Christy
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1519

Abstract

This research investigates the critical role of capital budgeting in achieving corporate success and sustainability in a dynamic global economy. The main focus is on complex financial evaluation techniques for making long-term investment decisions and their impact on firm performance and growth. In addition, this study analyzes trends in the use of capital budgeting methods in different countries, including the implications of changes in executive compensation contracts. In addition, the challenges faced by companies in evaluating investment projects, including the need for more sophisticated analyses such as real options, are an important focus of this research. Using the systematic literature review (SLR) method, this study identifies and analyzes relevant articles related to the evolution of research publication approaches and various capital budgeting techniques. The results of this study are expected to provide a deeper understanding of the current trends and practices in capital budgeting decision-making in the private sector and formulate relevant research questions to guide future studies in this area.
Driving Gen Z’s Buying Decisions: Testing Affiliate Marketing Effects Through the S–O–R Framework Rihidima, Lidya Veronica Christy; Kusbianto, Nugraha
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8353

Abstract

This research aims to examine the impact of affiliate marketing on the purchasing intentions of Generation Z in Indonesia using the Stimulus-Organism-Response (SOR) theoretical framework. This study also aims to fill the gap in previous literature by focusing on Generation Z as a group of digital native consumers and their online shopping behavior through affiliate marketing channels. This study uses an explanatory quantitative research design to examine the relationship between variables related to affiliate marketing and purchase intention among Generation Z. Data was collected through an online questionnaire distributed via social media such as Instagram and TikTok, targeting Generation Z in Indonesia who frequently make online purchases and are influenced by affiliate marketing. The sampling technique used was purposive sampling. The sample size in 190 respondents. The results of the study indicate that the information quality and virtual interactivity significantly influence Gen Z's trust (IQ -> TR = 0.199, VI-> TR = 0.238) and information quality significantly influence satisfaction (IQ->SA = 0.236), which in turn positively impact purchase intention. Virtual interactivity are the strongest factor in building trust (0.238), while satisfaction (0.396) is the most influential mediator in the relationship between affiliate marketing and purchase intention. The study also found that female respondents and Gen Z aged 20–22 (63 respondents, 33.2%) are more easily influenced by affiliate marketing in their online purchase intention.
Co-Authors Anggraini, Afriska Yuni Groda, Selvi Permata Hasesda, Sri Wulan Sari Adi Pandur Ikaputera Waspada, Ikaputera Jojok Dwiridotjahjono Kusbianto, Nugraha Norisnita, Muazila Utami, Siti Yolanda Rahman