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All Journal Alif Lam: Journal of Islamic Studies and Humanities Golden Ratio of Marketing and Applied Psychology of Business Pena Dimas: Jurnal Pengabdian Masyarakat
Ali, Firman
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Representasi Qs. Al-Imran: 104 “Analisis atas Nilai Amar Ma’ruf Nahi Munkar dalam Konten Video Tiktok (VT) Dakwah Muezza” Ali, Firman
Alif Lam : Journal of Islamic Studies and Humanities Vol 3 No 2 (2023): Alif Lam: Journal of Islamic Studies and Humanities
Publisher : STAI Darul Kamal NW Kembang Kerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/aliflam.v3i2.429

Abstract

In today's modern world, humans really need technology to get information and make work easier. Islam as the majority religion, especially in Indonesia, must be able to keep up with the times in spreading its sharia. This study discusses the representation of the values ​​of the Qur'an in the Tiktok dakwahmuezza content. Dakwahmuezza carries a new method of spreading the message of the Qur'an, and the method used is in the form of an animated video. The purpose of this study is to explore the representation of Qs values. Al-Imran: 104 using Stuar Hall's representation theory. The method used in this study is the library research method, with the data needed, namely relevant literature, both books, journals, magazines and so on. The results obtained in this study are that the dakwahmuezza account uses the video animation method in conveying Islamic da'wah messages, so that the content contained in dakwahmuezza already represents the value in Qs. Al-Imran: 104, where the meaning of the verse is presented and discussed in an animated video.
IMPLEMENTASI WEBSITE COMPANY PROFILE DAN PERSURATAN SEBAGAI INOVASI TEKNOLOGI DIGITAL DESA KARYA MAKMUR Juniawan, Fransiskus Panca; Assobry, Muhammad Habib; Megawati, Megawati; Syahputra, Razen; Ali, Firman; Nayla, Adinda; Carissa, Fihan; Sylfania, Dwi Yuny
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 3, No 2 (2025): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v3i2.26168

Abstract

Karya Makmur Village is one of the villages in Bangka Belitung province located in Bangka Regency. Like most other villages, this village has problems with correspondence services, likely still manually. In addition, there is a lack of information that can be collected regarding village programs and business opportunities. The goal of this activity is to implement a web-based correspondence sistem and a village information website that can be displayed on smart TVs to improve management efficiency and data transparency. Residents can submit letters online, and village officials can speed up the processing of these correspondences while smart TVs display public information in real-time. This activity uses the service learning method in its implementation which consists of five stages, namely socialization, needs identification, system implementation, user training, and evaluation. This method was chosen because of its advantages in involving students so they can directly feel the experience of sharing skills and knowledge to the community so that they feel like better people. The results of the implementation show that the service is faster and more accurate, and the processing time for letters has been significantly reduced. The use of smart TVs increases the transparency of the budget and development programs and increases residents' access to village information. The training successfully addresses infrastructure and digital literacy issues. Overall, digitalization helps build more effective villages with more people participating.
Strategic Marketing Management: Unveiling Consumer Psychology through Qualitative Analysis and Literature Review Bungatang, B.; Jumady, Edy; Ali, Firman; Natsir, Ramlan
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.482

Abstract

The purpose of this qualitative research study is to explore consumer psychology and its implications for strategic marketing management. Grounded in the grounded theory methodology, the study aims to delve into the multifaceted nature of consumer decision-making processes, the influence of emotions on brand perception, the role of social media in shaping consumer behavior, and the significance of brand identity and differentiation in the competitive marketplace. The research methodology involves a comprehensive review of existing literature related to consumer psychology and strategic marketing management, encompassing scholarly articles, books, and reports. Data analysis procedures include systematic coding, categorization, and interpretation of qualitative data extracted from the literature. The key findings of the study underscore the intricate interplay of factors influencing consumer behavior, including attitudes, emotions, social norms, and perceived behavioral control. Emotions emerge as a crucial determinant of brand perception, with positive emotional experiences fostering brand loyalty and negative emotions undermining consumer trust. Social media platforms play a pivotal role in shaping brand perceptions and purchase decisions, while brand identity serves as a strategic asset for differentiation and market positioning. The study contributes to a deeper understanding of consumer psychology and provides insights for marketers to develop targeted and effective marketing strategies that resonate with consumers' motivations and preferences.
Co-Authors Assobry, Muhammad Habib Bungatang, B. Carissa, Fihan Dwi Yuny Sylfania Edy Jumady Juniawan, Fransiskus Panca Megawati - Natsir, Ramlan Nayla, Adinda Syahputra, Razen