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All Journal Journal of Community Service (JCOS) IIJSE
Sari, Nina Zenitha Sekar
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Branding UMKM Tape Pak Lan melalui Pembuatan Logo Stiker di Dusun Semen, Musir Kidul Sari, Nina Zenitha Sekar; Rahman Amrullah Suwaidi
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.526

Abstract

Persaingan bisnis yang ketat mewajibkan setiap usaha harus menerapkan strategi dalam pemasaran produk untuk memperoleh keunggulan kompetitif. Salah satu strategi untuk meningkatkan minat beli pada konsumen ialah penerapan branding pada produk. Branding adalah kegiatan untuk menciptakan image pada sebuah produk. UMKM Tape Pak Lan merupakan salah satu UMKM yang berada di dusun Semen Musir Kidul. Meskipun telah berdiri cukup lama, UMKM ini sama sekali belum memiliki logo pada usahanya. Melihat permasalahan tersebut, Kegiatan pengabdian ini bertujuan membuat identitas visual pada UMKM Tape Pak Lan melalui proses branding logo. Pembuatan logo dinilai tepat karena sesuai dengan kondisi usaha yang diperlukan oleh UMKM Tape Pak Lan. Metode yang dilakukan pada pengabdian ini yaitu dimulai dengan melakukan survey pada UMKM Tape Pak Lan dengan melakukan wawancara, analisis kebutuhan usaha, dan penyerahan hasil logo. Hasil dari kegiatan pengabdian ini adalah terdapatnya identitas visual melalui logo untuk kemasan produk tape.
BRANDING UMKM TAPE PAK LAN MELALUI PEMBUATAN LOGO STIKER DI DUSUN SEMEN, MUSIR KIDUL Sari, Nina Zenitha Sekar; Suwaidi, Rahman Amrullah
Journal of Community Service (JCOS) Vol. 1 No. 4 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i4.531

Abstract

Strict business competition requires that each business must implement a strategy in product marketing to gain competitive advantage. One of the strategies to increase purchasing interest in consumers is the application of branding to products. Branding is the activity of creating images on a product. MSMEs Tape Pak Lan is one of the MSMEs located in Semen Musir Kidul hamlet. Although it has been standing for quite a long time, this MSMMEs do not have a logo on their business at all. Looking at the problem, this devotion activity aims to create a visual identity on MSMMEs Tape Pak Lan through the logo branding process. The creation of the logo is considered appropriate because it is in accordance with the business conditions required by MSMM Tape Pak Lan. The method carried out in this service is to start by conducting a survey on MSMEs Tape Pak Lan by conducting interviews, analysis of business needs, and submission of logo results. The result of this devotion is the existence of a visual identity through the logo for tape product packaging.
The Effect of Content Marketing and Influencer Marketing on Purchasing Decisions for Azarine Sunscreen Products for Tiktok Gen Z Users in Surabaya Sari, Nina Zenitha Sekar; Aminah, Siti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5531

Abstract

The demand for skincare products has an impact on the number of cosmetic companies that have increased, this has led to competition in the industry being very competitive. This study aims to determine the effect of content and influencer marketing on purchasing decisions for Azarine sunscreen products for TikTok Gen Z users in Surabaya. Research samples were distributed to Gen Z, who use TikTok and live in Surabaya, they purchased Azarine sunscreen products and saw influencer content related to Azarine sunscreen products. Sampling using the purposive sampling method, and the number of samples used was 105 respondents. Data analysis utilizes the SEM method using the PLS analysis tool. The results showed that content marketing and influencer marketing positively and significantly affected purchasing decisions for Azarine sunscreen products for TikTok Gen Z users in Surabaya.
Co-Authors Rahman Amrullah Suwaidi Siti Aminah Suwaidi, Rahman Amrullah