Claim Missing Document
Check
Articles

Found 3 Documents
Search

Analisis SWOT dalam Meningkatkan Potensi Penjualan di CV PBG Kenedy, John; Maghfur, Abdullah; Ilaika, Fadila; Irfan, Muhammad; Prastyo, Yudi
GLOBAL: Jurnal Lentera BITEP Vol. 2 No. 06 (2024): Desember
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v2i06.640

Abstract

Penelitian ini bertujuan untuk menganalisis potensi penjualan pengisian ulang tabung gas oksigen pada CV PBG melalui pendekatan analisis SWOT. Penelitian dilakukan dengan metode kualitatif deskriptif di perusahaan yang berlokasi di Indonesia, dengan periode penelitian selama tiga bulan. Data dikumpulkan melalui wawancara, observasi, kuisioner kepada pelanggan, dan studi dokumentasi. Hasil analisis faktor internal (IFE Matrix) menunjukkan bahwa kekuatan utama perusahaan terletak pada lokasi strategis (skor 0.52), harga terjangkau (skor 0.81), dan kualitas produk (skor 0.52), dengan total skor internal sebesar 2.13. Sementara kelemahan terdapat pada promosi yang kurang efektif (skor 0.81) dan manajemen yang kurang optimal (skor 0.29), dengan total skor kelemahan 1.90. Di sisi eksternal, peluang besar muncul dari luasnya pangsa pasar (skor 0.81), kerja sama dengan supplier (skor 0.52), dan hubungan baik dengan pelanggan (skor 0.52), menghasilkan total skor peluang 2.35. Ancaman dari pesaing baru (skor 0.52) dan kenaikan harga bahan baku (skor 0.52) memberikan total skor ancaman 1.61. Berdasarkan hasil analisis SWOT, perusahaan dapat merumuskan strategi untuk memanfaatkan kekuatan dan peluang eksternal sambil mengatasi kelemahan internal dan ancaman pasar. Saran yang diberikan antara lain adalah pengembangan pemasaran digital, inovasi layanan, serta pelatihan manajemen untuk meningkatkan efisiensi operasional.
Analisis Risiko Ergonomi pada Pekerjaan Mengangkat Barang Menggunakan Metode Niosh Lifting Equation di Gudang PT. XYZ Maghfur, Abdullah; Hidayat, Ade Nurul; Widya, Adi Rusdi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 3 (2025): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i3.47297

Abstract

This study aims to analyze ergonomic risk in manual lifting activities at the food storage warehouse of PT XYZ, located in Cikarang Barat, using the NIOSH Lifting Equation method. A total of 20 workers were observed, with ergonomic variables measured such as load weight, lifting frequency, lifting distance, and body posture. The results showed that the average initial Lifting Index (LI) was 2.328, significantly exceeding the safe threshold (LI ≤ 1), indicating a high risk of musculoskeletal disorders. After an intervention using a team lifting system, the average LI decreased to 1.207. Although not yet fully within the safe zone, this method effectively reduced ergonomic risk. Recommendations include ergonomic training, use of lifting aids, and broader implementation of team lifting. This study employs a descriptive quantitative approach.
QRIS Adoption in West Java: Evidence from A Muslim-Majority Region Maghfur, Abdullah; Indrawati
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.54607

Abstract

The unprecedented growth of digital payments has made the Quick Response Code Indonesian Standard (QRIS), introduced by Bank Indonesia, a crucial layer in Indonesia’s cashless infrastructure. As a Muslim-majority region with a high number of micro, small, and medium enterprises (MSMEs), West Java is an appropriate context for understanding the implementation of QRIS. This study synthesizes the existing literature on QRIS and digital payment adoption through a systematic review of UTAUT- and UTAUT2-based studies. The results demonstrate that performance expectancy, social influence, facilitating conditions, habit, and trust are most often identified as determinants of behavioral intention and usage behavior, while evidence on age and gender differences remains mixed. The review also reveals limited attention to sub-national and Muslim-majority regional contexts and conceptually integrates technology acceptance, trust–risk, and socio-religious perspectives to provide a more contextual understanding of QRIS adoption. These findings offer implications for future research and policy-making on regional digital payment ecosystems.