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All Journal Jurnal Bakti Masyarakat Indonesia International Journal of Application on Economics and Business
Tiffany, Fransisca
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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INOVASI DESAIN KAOS: KREATIF DENGAN KECERDASAN BUATAN Cokki, Cokki; Putri, Angely Olivia; Natalya, Yenny; Tiffany, Fransisca
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 2 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i2.30335

Abstract

Creativity and innovation in design are key for fashion industry players to stay competitive. Especially in the textile and apparel (T&A) industry, it plays a vital role in the global economy, as well as being one of the sectors with the largest, longest, and most dynamic supply chains. This industry can expect a new approach to production and personalization through the application of artificial intelligence (AI). Pandaboo is a clothing business, especially t-shirts, located in Duri Kosambi, Cengkareng. Pandaboo offers various types of t-shirts with various materials and designs, and the design and production process is managed directly by the owner. This community service activity aims to enhance innovation in creating T-shirt designs for our partner, Pandaboo, a clothing business specializing in various types of T-shirts. Through observation, we found that Pandaboo's designs tend to be monotonous and lack variation, and have not yet reached their full potential in attracting consumer interest, thus proving ineffective in boosting sales. Therefore, the PKM team collaborates and works with the business owner to create more appealing, varied, and innovative design concepts through the utilization of artificial intelligence. Although the creation of T-shirt design concepts still requires human input, the presence of artificial intelligence can increase efficiency in production time with optimal design quality. The PKM team also provides recommendations to our partner in the form of actionable steps to ensure that the process of creating T-shirt designs in the future can be carried out maximally by the partner themselves. ABSTRAK Kreativitas dan inovasi dalam desain adalah kunci bagi pelaku industri mode untuk tetap bersaing.Terutama pada industri tekstil dan pakaian (T&A) memegang peranan yang vital dalam perekonomian global, sekaligus menjadi salah satu sektor dengan rantai pasokan terbesar, terpanjang, dan paling dinamis. Industri ini dapat mengharapkan pendekatan baru terhadap produksi dan personalisasi melalui penerapan kecerdasan buatan (AI). Pandaboo adalah usaha pakaian khususnya kaos yang berlokasi di Duri Kosambi, Cengkareng. Pandaboo menawarkan berbagai jenis kaos dengan beragam bahan dan desain, dan proses desain serta produksi dikelola langsung oleh pemiliknya. PKM ini bertujuan untuk meningkatkan inovasi dalam pembuatan desain kaos bagi mitra kami, yaitu Pandaboo, sebuah usaha pakaian yang khusus memproduksi berbagai jenis kaos. Melalui pengamatan, kami menemukan bahwa desain-desain yang dimiliki oleh Pandaboo cenderung monoton dan kurang bervariatif, serta belum mencapai potensi maksimal dalam menarik minat konsumen sehingga tidak efektif dalam meningkatkan penjualan. Oleh karena itu, tim PKM berkolaborasi dan bekerja sama dengan pemilik usaha untuk menciptakan konsep desain yang lebih menarik, bervariasi, dan inovatif melalui pemanfaatan kecerdasan buatan. Meskipun penciptaan konsep desain kaos masih membutuhkan kontribusi manusia, keberadaan kecerdasan buatan dapat meningkatkan efisiensi dalam waktu pembuatan dengan kualitas desain yang optimal. Tim PKM juga memberikan saran kepada mitra kami dalam bentuk langkah-langkah yang dapat diterapkan untuk memastikan bahwa proses penciptaan desain kaos di masa depan dapat dilakukan secara maksimal oleh mitra itu sendiri
THE INFLUENCE OF PRODUCT PLACEMENT BY VIRTUAL INFLUENCERS ON INSTAGRAM ON AUDIENCE ATTITUDE Tiffany, Fransisca; Cokki , Cokki
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.929-942

Abstract

This study aims to examine the influence of product placement on the Instagram account of a virtual influencer (@allysagladys) on audience attitudes. The research sample consists of 308 students from Tarumanagara University in West Jakarta. The method employed for data collection in this study is convenience sampling, where questionnaires were distributed directly to the respondents. The results indicate that product placement on the virtual influencer's account can influence the formation of audience attitudes. Furthermore, the study suggests that companies should enhance their social media promotion through collaborations with influencers to shape and maintain audience attitudes toward their products.
PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL Cokki, Cokki; Putri, Angely Olivia; Tiffany, Fransisca; Wijaya, Santrista; Natalya, Yenny
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.367-374

Abstract

This study aims to examine the influence of product placement on the virtual influencer’s Instagram account (@allysagladys) towards brand recall. The sample size for this study consists of 60 students from Tarumanagara University in West Jakarta. The method used in this study to collect the data is convenience sampling where questionnaires were distributed directly to the respondents. The results of this study shows that respondents brand recall is affected by product placement on the virtual influencer's account. Additionally, this study suggests that companies should enhance their social media promotion through collaborations with influencers to improve brand recall of their product.
PERAN KECERDASAN BUATAN DALAM PENCIPTAAN KONTEN MEDIA SOSIAL SALAD BOZ Cokki, Cokki; Putri, Angely Olivia; Tiffany, Fransisca; Wijaya, Santrista; Natalya, Yenny
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 3 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i3.26549

Abstract

Digital transformation changed the way marketers conduct marketing activities, namely social media content thatcreated using artificial intelligence. The collaboration between artificial intelligence and humans bringsopportunities for business owners to optimize their digital presence.Consequently, this community service activity isconducted with aim to improve our partner’s social media content management, Salad Boz, a culinary businessfocused on healthy food. Through observation, the partner’s social media content is still disorganized, the concept isnot optimal, and lacks consistency, making it less ef ective for promotion. Therefore, the community service activityteam collaborates and works together with the business owner to create more ef ective, organized, and consistentsocial media content by utilizing artificial intelligence. The utilization of artificial intelligence includes ideaplanning, content creation, photo editing, and creating captions for Instagram posts. The community service activityteam successfully assists the partner with consistent and engaging content posts. Even though, the content creationstill requires human contribution, but the presence of artificial intelligence enhances the ef iciency of the creationprocess, ensuring the quality of content uploaded on social media. The community service team also providessuggestions to partners in the form of actionable steps to ensure that future marketing content management can bemaximized by the partner itself. ABSTRAK: Transformasi digital mengubah cara pemasar dalam melaksanakan aktivitas pemasaran, salah satunya melalui kontenmedia sosial yang diciptakan menggunakan kecerdasan buatan. Kolaborasi antara kecerdasan buatan dan manusiamembawa peluang bagi pemilik usaha untuk mengoptimalisasi kehadiran digital. Dengan demikian, PKM inidilakukan dengan tujuan untuk meningkatkan efektivitas pengelolaan konten media sosial mitra, yaitu Salad Boz,sebuah usaha kuliner yang terfokus pada makanan sehat. Melalui pengamatan, konten media sosial Salad Boz belumterorganisir, konsep belum maksimal dan kurang konsisten sehingga kurang efektif untuk promosi. Oleh karena itu,tim PKM berkolaborasi dan bekerja sama dengan pemilik usaha untuk menciptakan konten media sosial yang lebihefektif, teratur, dan konsisten melalui pemanfaatan kecerdasan buatan. Penciptaan konten menggunakan kecerdasanbuatan meliputi, perencanaan ide, penciptaan konten, pengeditan gambar, serta pembuatan caption untuk unggahan diInstagram. Tim PKM berhasil membantu mitra dengan unggahan konten yang konsisten dan menarik. Pembuatankonten ini tetap membutuhkan kontribusi dari manusia, namun dengan adanya kecerdasan buatan dapat meningkatkanefisiensi waktu pembuatan dengan kualitas konten yang akan diunggah pada media sosial. Tim PKM turutmemberikan saran kepada mitra dalam bentuk langkah-langkah yang dapat diterapkan agar pengelolaan kontenpemasaran kedepannya dapat dilakukan secara maksimal oleh mitra sendiri.
Co-Authors Cokki , Cokki Cokki, Cokki Natalya, Yenny Putri, Angely Olivia Wijaya, Santrista