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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis Jurnal Serina Abdimas
Putri, Angely Olivia
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PERANAN JOB POSITION DALAM MENDUKUNG MANAJEMEN SKY BLUE RESORT Putri, Angely Olivia; Wijaya, Septihani Michella; Wijaya, Andi
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 1 (2024): Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i1.30991

Abstract

Teknologi memberikan dampak yang penting terhadap bisnis, khususnya perhotelan dimana sekarang tamu memiliki ketergantungan secara digital dan menginginkan kemudahan serta fleksibilitas dalam pemesanan. Salah satunya dapat dilihat dari transaksi, pemesanan, dan layanan. Perubahan inilah menjadi salah satu alasan industri perhotelan perlu berinovasi dan kreatif dalam menciptakan ide baru melalui penggunaan teknologi dalam sistem hotel, penggunaan software aplikasi yang bekerja sama dengan programmer sehingga tamu dapat dengan mudah melakukan pemesanan secara langsung tanpa harus bertransaksi menggunakan uang tunai. Adanya perkembangan inilah yang mengharuskan hotel memiliki sumber daya yang handal sesuai dengan kemampuan dan keahlian masing-masing. Dengan demikian, job position menjadi faktor krusial yang harus diperhatikan untuk mendukung jalannya bisnis agar tidak salah penempatan dan sumber daya yang ada dapat berkontribusi secara maksimal untuk kemajuan hotel. Metode penelitian ini adalah kualitatif. Pada penelitian ini diteliti peranan job position khususnya sebagai cook di hotel commercial dalam mendukung manajemen Sky Blue Resort dari segi proses bisnis, manajemen operasional, rekrutmen dan evaluasi. Hasil penelitian menunjukan bahwa penempatan peran pekerjaan yang sesuai dapat mendukung proses bisnis pada perhotelan.
INOVASI DESAIN KAOS: KREATIF DENGAN KECERDASAN BUATAN Cokki, Cokki; Putri, Angely Olivia; Natalya, Yenny; Tiffany, Fransisca
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 2 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i2.30335

Abstract

Creativity and innovation in design are key for fashion industry players to stay competitive. Especially in the textile and apparel (T&A) industry, it plays a vital role in the global economy, as well as being one of the sectors with the largest, longest, and most dynamic supply chains. This industry can expect a new approach to production and personalization through the application of artificial intelligence (AI). Pandaboo is a clothing business, especially t-shirts, located in Duri Kosambi, Cengkareng. Pandaboo offers various types of t-shirts with various materials and designs, and the design and production process is managed directly by the owner. This community service activity aims to enhance innovation in creating T-shirt designs for our partner, Pandaboo, a clothing business specializing in various types of T-shirts. Through observation, we found that Pandaboo's designs tend to be monotonous and lack variation, and have not yet reached their full potential in attracting consumer interest, thus proving ineffective in boosting sales. Therefore, the PKM team collaborates and works with the business owner to create more appealing, varied, and innovative design concepts through the utilization of artificial intelligence. Although the creation of T-shirt design concepts still requires human input, the presence of artificial intelligence can increase efficiency in production time with optimal design quality. The PKM team also provides recommendations to our partner in the form of actionable steps to ensure that the process of creating T-shirt designs in the future can be carried out maximally by the partner themselves. ABSTRAK Kreativitas dan inovasi dalam desain adalah kunci bagi pelaku industri mode untuk tetap bersaing.Terutama pada industri tekstil dan pakaian (T&A) memegang peranan yang vital dalam perekonomian global, sekaligus menjadi salah satu sektor dengan rantai pasokan terbesar, terpanjang, dan paling dinamis. Industri ini dapat mengharapkan pendekatan baru terhadap produksi dan personalisasi melalui penerapan kecerdasan buatan (AI). Pandaboo adalah usaha pakaian khususnya kaos yang berlokasi di Duri Kosambi, Cengkareng. Pandaboo menawarkan berbagai jenis kaos dengan beragam bahan dan desain, dan proses desain serta produksi dikelola langsung oleh pemiliknya. PKM ini bertujuan untuk meningkatkan inovasi dalam pembuatan desain kaos bagi mitra kami, yaitu Pandaboo, sebuah usaha pakaian yang khusus memproduksi berbagai jenis kaos. Melalui pengamatan, kami menemukan bahwa desain-desain yang dimiliki oleh Pandaboo cenderung monoton dan kurang bervariatif, serta belum mencapai potensi maksimal dalam menarik minat konsumen sehingga tidak efektif dalam meningkatkan penjualan. Oleh karena itu, tim PKM berkolaborasi dan bekerja sama dengan pemilik usaha untuk menciptakan konsep desain yang lebih menarik, bervariasi, dan inovatif melalui pemanfaatan kecerdasan buatan. Meskipun penciptaan konsep desain kaos masih membutuhkan kontribusi manusia, keberadaan kecerdasan buatan dapat meningkatkan efisiensi dalam waktu pembuatan dengan kualitas desain yang optimal. Tim PKM juga memberikan saran kepada mitra kami dalam bentuk langkah-langkah yang dapat diterapkan untuk memastikan bahwa proses penciptaan desain kaos di masa depan dapat dilakukan secara maksimal oleh mitra itu sendiri
DIGITAL CONTENT MARKETING DEVELOPMENT WITH A LEVEL UP STRATEGY FOR MSME’s IN INDONESIA “FROM LOCAL TO GLOBAL” Wijaya, Carissa Vienna; Putri, Angely Olivia; Wijaya, Septihani Michella; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.692-701

Abstract

Small and Medium Enterprises (MSMEs) in Indonesia seem to be experiencing challenges due to the rise of imported products circulating in the Indonesian market. However, the quality of MSME products is inconsistent. Not many buy local products or brands. Not all MSMEs in Indonesia have been digitized, which is why the development of digital marketing content with a level up strategy for MSMEs is still weak. We propose a Show with MSMEs strategy "From Local, For Global" and Integrated Marketing Communication suggested to be able to increase consumer awareness and interest by holding festivals and marketing bazaars. We believe this strategy can increase brand awareness, brand interest, and the brand image of MSMEs. We also develop a monitoring and control plan to measure the effectiveness of using the Key Performance Indicators. The research method than we used in this research are qualitative using case study.
FROM SCREENS TO MINDS: BRAND RECALL’S EFFECT ON VIRTUAL INFLUENCER INSTAGRAM CONTENT Putri, Angely Olivia; Cokki , Cokki
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.776-786

Abstract

This study aims to examine the effect of product placement on virtual influencer Instagram content towards brand recall of Gucci and Nike. Convenience sampling technique is used to take samples and a total of 308 Tarumanagara University students from 8 faculties were participated as an experiment subjects. The experiment design used in this study is pre-test and post-test without control group. The treatment in this study is virtual influencer Instagram content which concieves product placement. Data collection was carried out in the form of a field experiment, using questionnaires administered directly in the field, and processed using SPSS. The results of hypothesis testing proved significant where product placement on virtual influencers had a positive effect on Gucci brand recall. However, for Nike, the hypothesis did not yield significance. Based on this result, it can be concluded that product placement on virtual influencers does not increase but reinforce Nike brand recall. This study provides theoretical insights that the practice of product placement in virtual influencer Instagram content is successful, which can be practically applied by business owners to integrate product placement and virtual influencers into promotional activities.
PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL Cokki, Cokki; Putri, Angely Olivia; Tiffany, Fransisca; Wijaya, Santrista; Natalya, Yenny
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.367-374

Abstract

This study aims to examine the influence of product placement on the virtual influencer’s Instagram account (@allysagladys) towards brand recall. The sample size for this study consists of 60 students from Tarumanagara University in West Jakarta. The method used in this study to collect the data is convenience sampling where questionnaires were distributed directly to the respondents. The results of this study shows that respondents brand recall is affected by product placement on the virtual influencer's account. Additionally, this study suggests that companies should enhance their social media promotion through collaborations with influencers to improve brand recall of their product.
PERAN KECERDASAN BUATAN DALAM PENCIPTAAN KONTEN MEDIA SOSIAL SALAD BOZ Cokki, Cokki; Putri, Angely Olivia; Tiffany, Fransisca; Wijaya, Santrista; Natalya, Yenny
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 3 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i3.26549

Abstract

Digital transformation changed the way marketers conduct marketing activities, namely social media content thatcreated using artificial intelligence. The collaboration between artificial intelligence and humans bringsopportunities for business owners to optimize their digital presence.Consequently, this community service activity isconducted with aim to improve our partner’s social media content management, Salad Boz, a culinary businessfocused on healthy food. Through observation, the partner’s social media content is still disorganized, the concept isnot optimal, and lacks consistency, making it less ef ective for promotion. Therefore, the community service activityteam collaborates and works together with the business owner to create more ef ective, organized, and consistentsocial media content by utilizing artificial intelligence. The utilization of artificial intelligence includes ideaplanning, content creation, photo editing, and creating captions for Instagram posts. The community service activityteam successfully assists the partner with consistent and engaging content posts. Even though, the content creationstill requires human contribution, but the presence of artificial intelligence enhances the ef iciency of the creationprocess, ensuring the quality of content uploaded on social media. The community service team also providessuggestions to partners in the form of actionable steps to ensure that future marketing content management can bemaximized by the partner itself. ABSTRAK: Transformasi digital mengubah cara pemasar dalam melaksanakan aktivitas pemasaran, salah satunya melalui kontenmedia sosial yang diciptakan menggunakan kecerdasan buatan. Kolaborasi antara kecerdasan buatan dan manusiamembawa peluang bagi pemilik usaha untuk mengoptimalisasi kehadiran digital. Dengan demikian, PKM inidilakukan dengan tujuan untuk meningkatkan efektivitas pengelolaan konten media sosial mitra, yaitu Salad Boz,sebuah usaha kuliner yang terfokus pada makanan sehat. Melalui pengamatan, konten media sosial Salad Boz belumterorganisir, konsep belum maksimal dan kurang konsisten sehingga kurang efektif untuk promosi. Oleh karena itu,tim PKM berkolaborasi dan bekerja sama dengan pemilik usaha untuk menciptakan konten media sosial yang lebihefektif, teratur, dan konsisten melalui pemanfaatan kecerdasan buatan. Penciptaan konten menggunakan kecerdasanbuatan meliputi, perencanaan ide, penciptaan konten, pengeditan gambar, serta pembuatan caption untuk unggahan diInstagram. Tim PKM berhasil membantu mitra dengan unggahan konten yang konsisten dan menarik. Pembuatankonten ini tetap membutuhkan kontribusi dari manusia, namun dengan adanya kecerdasan buatan dapat meningkatkanefisiensi waktu pembuatan dengan kualitas konten yang akan diunggah pada media sosial. Tim PKM turutmemberikan saran kepada mitra dalam bentuk langkah-langkah yang dapat diterapkan agar pengelolaan kontenpemasaran kedepannya dapat dilakukan secara maksimal oleh mitra sendiri.
ANALYSIS AND STRATEGY FOR PROVIDING CLEAN WATER TO THE SURROUNDING COMMUNITY IN THE MUARA ANGKE AREA Wijaya, Septihani Michella; Putri, Angely Olivia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.736-744

Abstract

The environment provides a number for humans, one of which is providing clean water that can meet human needs. Earth as a place for human life provides 97.5 percent of water and the rest is land for living. Of the 97.5 percent figure, only 2.5 percent of the water has quality for human consumption. This means that the availability of clean water consumed by humans is very limited. In addition to this, there are many other factors that cause the availability of clean water to dwindle. For this reason, efforts are needed to reduce the clean water crisis. Researchers have formulated several strategies to address clean water in the Muara Angke area. Suggested strategic programs: Educate to increase awareness about clean water aims to provide the community with the importance of keeping the environment clean to help reduce and prevent the scarcity of clean water in the community, Ultrafiltration Technology which creates and provides water suitable for use for various daily household activities -days, Reverse Osmosis System to improve water quality with a reverse osmosis system, namely water filtration processing to neutralize tastes, odors and harmful substances, Pipeline systems related to the distribution of clean water to be distributed to every community settlement, Collaboration with Air Si Biru to obtain facilities and access to drinking water from Si Biru more easily and at a more affordable price, Integrated Marketing Communication which educates the message that the importance of clean water and the condition of clean water is limited in its availability in several areas of Indonesia waste, and CSR which will improve water quality which will later be processed into water that will be used by the community.
MARKETING STRATEGY INNOVATION IN THE FRAMEWORK TOWARDS EXPANSION OF DIGITAL BANK ACCESS AROUND STUDENTS (A CASE STUDY ON BLU BCA) Wijaya, Septihani Michella; Putri, Angely Olivia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.957-967

Abstract

Blu is a mobile banking service from BCA Digital which is designed and developed to make it easier for its customers to make financial and non-financial transactions via mobile phones. Currently, Blu already has a BI Fast Payment system for its services. BI Fast Payment is infrastructure. A national retail Payment System that can facilitate retail payments in real-time, safe, efficient, and available at any time. With the BI Fast Payment system, customers can make inter-bank transfers more efficiently and effectively than usual, which is IDR 2,500 per transaction. Not only can it be used to make payments, Blu can also be used for various purposes related to banking with various features such as: Blu Account for making purchases and withdrawals, Blu Saving for saving, Blu Gether which can plan finances with other users, and Blu Deposit opens a time deposit service of at least IDR 1,000,000. Due to the Covid-19 pandemic, the use of digital banks is increasing in Indonesia due to the cashless system when making payments. Therefore, Blu is here to support the system. Blu still has many systems and features that need to be developed to make users more comfortable.
THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA Putri, Angely Olivia; Cokki, Cokki
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i2.33959

Abstract

Penelitian ini mengkaji perbandingan pengaruh penempatan produk pada konten Instagram virtual influencer terhadap ingatan merek dan brand salience untuk merek Gucci dan Nike di Jawa Barat dan D.I Yogyakarta. Penelitian sebelumnya belum menyoroti efektivitas penempatan produk melalui virtual influencer di platform Instagram dan sebagian besar berfokus pada human influencer dengan menggunakan media tradisional seperti film, program televisi dan lagu. Secara teoritis, penelitian ini didasarkan pada teori hybrid message yang menjelaskan bahwa penempatan produk yang disisipkan dalam konten non-komersial dianggap lebih kredibel seingga mampu memengaruhi kesadaran merek. Penelitian ini menggunakan metode kuantitatif dengan desain eksperimen pre-test dan post-test. Data dikumpulkan dari 631 mahasiswa di kedua wilayah melalui eksperimen lapangan. Akun Instagram virtual influencer bernama Allysa Gladys digunakan sebagai perlakuan, dengan konten yang menampilkan produk dari kedua merek tersebut. Analisis data dilakukan menggunakan uji beda t berpasangan. Hasil analisis menunjukkan bahwa penempatan produk secara signifikan meningkatkan ingatan merek dan brand salience, dengan efektivitas tertinggi terjadi di D.I Yogyakarta. Penelitian ini memberikan kontribusi terhadap literatur pemasaran digital, khususnya di negara berkembang, serta menawarkan panduan praktis bagi pemasar dalam memanfaatkan virtual influencer untuk meningkatkan kesadaran merek.   This study examines the comparative effects of product placement on virtual influencer Instagram content towards brand recall and brand salience for Gucci and Nike in West Java and D.I Yogyakarta. Previous studies have not specifically addressed the effectiveness of product placement through virtual influencers on Instagram, with most research focusing on human influencers using traditional media such as films, television programs, and songs. Theoretically, this study use the hybrid message theory, which posits that product placements embedded in non-commercial content are perceived as more credible and therefore capable of influencing brand awareness. A quantitative method with a pre-test and post-test experimental design was employed. Data were collected from 631 university students in both regions through a field experiment. An Instagram account of a virtual influencer named Allysa Gladys was used as the treatment, featuring content that displayed products from both brands. Data analysis was conducted using paired sample t-tests. The results indicate that product placement significantly enhances brand recall and brand salience, with the highest effectivity observed in D.I Yogyakarta. This research contributes to the digital marketing literature, particularly in developing countries, and offers practical insights for marketers in utilizing virtual influencers to boost brand awareness.
PERAN INFLUENCER DALAM PEMASARAN DIGITAL: MENINGKATKAN LITERASI SISWA MELALUI WEBINAR INTERAKTIF Cokki; Putri, Angely Olivia; Natalya, Yenny; Tiffany, Fransisca
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32059

Abstract

This PKM aims to increase the knowledge and insights of the younger generation, especially the students of SMAK Immanuel Pontianak, who are the PKM partners related to the role of influencers in the era of digital marketing. The limitations of literacy and learning related to digital marketing are challenges faced by the partners at present. Rapidly evolving digitization demands that students enhance their literacy and practical learning related to digital marketing. Therefore, the PKM team collaborates with the school to conduct interactive learning through webinars focusing on the role and benefits of using influencers in the digital marketing era. The webinar was attended by 70 students and consisted of several sessions covering material delivery, experimental activities, and question-and-answer sessions. The full contribution from both the school and the PKM team has facilitated the success of this webinar, enabling an increase in participants' literacy and deepening their insights into digital marketing. The PKM team also provides recommendations to partners in the form of steps that can be implemented to prepare students to face the challenges and opportunities in the continually evolving digital world. ABSTRAK PKM ini bertujuan untuk memperdalam pengetahuan dan wawasan generasi muda, khususnya siswa/i SMAK Immanuel Pontianak yang merupakan mitra PKM terkait peran influencer dalam era pemasaran digital. Keterbatasan literasi dan pembelajaran terkait pemasaran digital menjadi tantangan yang dihadapi mitra saat ini. Digitalisasi yang berkembang dengan pesat menuntut siswa/i untuk meningkatkan literasi dan pembelajaran yang aplikatif terkait pemasaran digital. Oleh karena itu, tim PKM bekerjasama dengan pihak sekolah untuk mengadakan pembelajaran interaktif melalui webinar yang berfokus pada peran dan manfaat penggunaan influencer di era pemasaran digital. Webinar diikuti oleh 70 siswa dan terdiri dari beberapa sesi yang meliputi penyampaian materi, kegiatan eksperimen, serta sesi tanya jawab. Kontribusi penuh dari pihak sekolah maupun tim PKM mendorong keberhasilan kegiatan webinar ini sehingga mampu meningkatkan literasi peserta dan memperdalam wawasan mereka tentang pemasaran digital. Tim PKM juga memberikan saran kepada mitra berupa langkah-langkah yang dapat diterapkan untuk mempersiapkan siswa/i dalam menghadapi tantangan dan peluang di dunia digital yang terus berkembang.
Co-Authors ANDI WIJAYA Cokki Cokki , Cokki Cokki, Cokki Natalya, Yenny Tiffany, Fransisca Wijaya, Carissa Vienna Wijaya, Santrista Wijaya, Septihani Michella