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All Journal Toba: Journal of Tourism, Hospitality, and Destination Journal of Hotel Management
Clearesta Adinda
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Social Sciences

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Do the Leadership Has an Impact toward Employee Performance at KUBE Hotel in Ubud? Anak Agung Dhimas Dharmika Pemayun; Ni Desak Made Santi Diwyarthi; Clearesta Adinda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i4.4432

Abstract

Employees play a crucial role in creating added value for a company through innovation, operational efficiency, and excellent customer service. Leadership factors have a significant role in determining the success of an organization's goals in building good employee performance. Motivated by several employee performance issues, this research aims to examine how the leadership style applied at Hotel KUBE, influences employee performance. The data collected in this study consist of questionnaire responses from a sample of 57 participants using purposive sampling. Purposive sampling is a non-probability sampling technique in which the researcher selects samples based on specific considerations or objectives deemed relevant to the study. The sample selection is carried out intentionally to ensure that the samples possess certain characteristics required to answer the research questions. According to the theories of Sugiyono (2017) and Etikan and Bala (2020), purposive sampling is used when researchers have specific criteria or considerations in selecting research subjects, so the selected subjects are expected to provide in-depth information. Data collection utilized Likert scale questionnaires. The data analysis technique employed simple linear regression analysis, t-test, and coefficient of determination test. Based on the analysis and discussion, it can be concluded that the Leadership Style does not have a significant influence on employee performance at Hotel KUBE, with an R2 value of 0.082 or 8.2%. The calculated t-value of -2.213 is smaller than the t-table value of 1.673, and the significance value is <α = 0.031 < 0.005.
Pengaruh Kualitas Website Dan Promosi Melalui Sosial Media Instagram Terhadap Minat Beli Wisatawan Domestik Di The Westin Resort & Spa Ubud, Bali Pande Putu, Dina Maharani; Pitanatri, Putu Diah Sastri; Clearesta Adinda
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1594

Abstract

Purchase interest is a stage of tourist interest in a particular product or service that arisesfrom awareness and perception. Consumer buying interest will arise when consumers getinformation that can convince consumers about the products or services offered. Purchaseinterest is influenced by website quality and promotion. Promotion requires media indisseminating information. Promotional media that is easily accessible and can be tailored tothe needs of tourists is social media. The social media used is Instagram. This type of researchis quantitative, with the population being domestic tourists who have visited the website andInstagram of The Westin Resort & Spa Ubud, Bali in 2023. The data analysis techniques usedin this study are Multiple Linear Regression, t test, f test and Coefficient of Determination.
Pengaruh Online Reviews di Tripadvisor terhadap Minat Beli pada Hotel Zuri Express Jimbaran Bali I Putu Bagus Rama Wira Saputra; Ni Made Suastini; Clearesta Adinda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4050

Abstract

This research aimed at investigate the decline in purchasing interest at the Zuri Express Jimbaran Bali Hotel in early 2024, primarily due to a decrease in visits to the hotel's website. The study uses data collection techniques such as documentation and questionnaires, including searches on Tripadvisor and other online review platforms. The analysis approach includes quantitative descriptive, classical assumption tests, multiple linear regression, F test, t test, and coefficient of determination. The findings reveal that purchase interest at the hotel is significantly influenced by review quality, consistency, quantity, and recency, with review quality, consistency, and quantity having a positive and significant effect. However, review recency does not significantly influence purchase interest. The study highlights the importance of online reviews in influencing consumer behavior and purchasing decisions.
Pengaruh Promosi melalui Instagram terhadap Minat Beli di Alila Ubud Ayu Gania Pradyumna; Ni Made Suastini; Clearesta Adinda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4053

Abstract

The lodging industry is as of now creating, which has made competition between inns, making it fundamental to supply techniques that can increment tourists' buying intrigued. This ponder points to decide the impact of advancements by means of Instagram on obtaining intrigued at Alila Ubud. The sort of think about utilized is quantitative information. Information collection was carried out by conveying surveys employing a Likert scale with 12 articulation things. The populace of this think about is domestic and outside visitors who know Alila Ubud, conjointly Alila Ubud's Instagram supporters, numbering 45,200. This consider delivered a test decided utilizing the Slovin equation with a add up to of 100 respondents. This think about appears that advancement through Instagram (X) contains a positive or noteworthy impact on Buy Intrigued (Y) at Alila Ubud. Promotion by means of Instagram has very a huge commitment in impacting buying intrigued as much as 57.7% is still within the direct category, at that point the remaining 42.3% impacts other viewpoints that have not been investigated in this ponder such as item quality, brand, cost, and so on
Co-Authors Anak Agung Dhimas Dharmika Pemayun Ayu Gania Pradyumna I Putu Bagus Rama Wira Saputra Ni Made Suastini Pande Putu, Dina Maharani Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah