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All Journal Jurnal Komunikasi
Nyi Dewi Puspitasari
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Social Sciences

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TRANSFORMASI KOMUNIKASI ORGANISASI MELALUI TEKNOLOGI DIGITAL: STUDI LITERATUR TERBARU Nyi Dewi Puspitasari; Aslan Aslan
Jurnal Komunikasi Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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The transformation of organisational communication driven by the adoption of digital technologies is bringing about major changes in the way employees interact, collaborate and work. Digital technologies such as email, video conferencing, and collaboration platforms enable greater efficiency, rapid response to change, and opportunities for innovation. Data analytics enable decision-making that is better informed by accurate information, improve communication strategies, and increase employee engagement and satisfaction. However, the adoption of digital technologies in organisational communications also presents challenges. Information overload can lead to information overload, lowering productivity and reducing the quality of communication between individuals. In addition, cybersecurity risks are increasing, requiring special attention to data and information protection. The shift to digital communication also has the potential to reduce face-to-face interactions, which can change the dynamics of interpersonal relationships in the workplace. To take full advantage of the positive impact of this transformation, organisations should develop comprehensive management strategies, provide ongoing training, and enhance digital security measures.
MARKETING COMMUNICATION STRATEGIES IN FACING DIGITAL BUSINESS COMPETITION Syarifuddin; Nyi Dewi Puspitasari; Indah Sulistiani
Jurnal Komunikasi Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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The business sector in this digital era is experiencing very fundamental changes in business processes as a result of the emergence of information technology. The digital era presents a variety of new challenges and unlimited opportunities for business people. Business competition in the digital era is increasingly fierce, but at the same time, digitalization opens the door for new players to enter the market easily. Marketing does not only talk about products, product prices, distribution, but also talks about how to communicate these products to the public so that they are known, bought, and then become loyal. By using marketing communication strategies, consumers can be persuaded to form brand choices, change perceptions, encourage buyers, become a means of reminding the existence of the product, where to get the product, and also to be able to maintain this segment to be loyal to the company's products. Conventional marketing strategies are carried out to convince consumers to buy the products or services offered, as well as digital marketing strategies, which have the aim of convincing consumers to buy the products or services offered and increase brand awareness of the products or services offered by using various supporting tools. and internet media.
Co-Authors Aslan Aslan Indah Sulistiani Syarifuddin